A lot goes into crafting an effective and results-driven SEO campaign. You need to earn quality links, product interesting content on a regular basis, and focus on improving your on-page SEO. As search engine algorithms get more complicated with each passing day, our team of SEO specialists at Nhance Digital feel that you first need to get your basics right. There will always be several different tactics to consider, but without a strong base, your strategies will simply not work. So, we suggest you first take care of the following.
- Understand your target audience: Before you even start with your SEO campaign, it is crucial that you understand the needs and wants of your audience. You must know exactly what your audience is looking for and if their expectations are being met when they visit your website. Then, you have to create a campaign that caters to your audiences’ expectations. If you do not have the right resources and tools to research user behaviour and intent, our team can lend you a hand.
- Fast loading website: Does your website load quickly? Page load time is a vital factor when it comes to SEO. You cannot have a website that takes more than 3 seconds to load. Slow loading websites negatively impact search results and increases the bounce rate. During the phase of on-page SEO, you need to analyse the load time and make necessary adjustments. At present, page load time is a ranking signal. So, if you want the search engines to favour your website over your competitors, you need to make sure that it loads fast.
- Target the right keywords: When it is about keywords, less is more. Of course, you must optimise your website pages with relevant keywords, but you have to be careful to not stuff keywords unnecessarily. Keyword stuffing is a practice that neither we nor Google supports. It can lead to your website being penalised. You can also create blog posts using appropriate keywords.
These are some of the basics of on-page SEO that you need to get right before you can create a full service SEO campaign. If you need professional help, you can hire our SEO marketing services in Leeds or anywhere in the UK. Our services are also available in North America and Europe. We have over 10 years’ experience and a dedicated team to help you achieve your goals.