SEO – What’s It All About?
Most people today are aware that SEO stands for Search Engine Optimisation and that it has something to do with getting your website on the top of the first page of Google, but after that they are in the dark, which is fair enough.
This is similar to knowing that a car can get you from Liverpool to Plymouth, but if you don’t know how to get there then it is not very much use. Years ago, we used to use a map. Today, we have technology in the form of GPS. SEO is very much the same in that we use technology to achieve our ends, which is to get your website on to the first page of Google.
Certainly, the technology is there, but you have to know how to use it, and that is what we do at Nhance Digital. Everybody wants their website on the top of Google.
You Are Not Interested In HOW We Do It
From your point of view, our job at Nhance Digital is very straightforward: you want us to get your website on to the top of Google and, frankly, you are not concerned with all the technical knowhow that is involved, just so long as you get to the top of Google and stay there. That is precisely how it should be: we should just work in the background and produce results. And that is what we do.
You are a Liverpool business and you may just serve local residents if you are an electrician or a restaurant. On the other hand, you could be a national business supplying, say, educational equipment, across the whole of the country. It doesn’t matter what YOU do – what matters is what WE do.
Our job is to get you traffic, and not just any traffic, but traffic which converts and buys from you. After all, you can have a million visitors, but if they don’t buy anything it is pointless.
So we work very hard to get you to the top of Google for the right keywords, which are the words that people are going to enter into Google when they are looking for what you provide. This requires the use of research and technology: we have to find the kind of keywords that people will use when searching for what you provide, and then ensure that those keywords are on your website in the right place for Google to find them and index them.
Not Just Keywords
It’s not just keywords, either. Google wants to see backlinks to your website from what it considers “authority” websites. For instance, if the BBC website had a link to yours, Google would give you top marks.
Not only do you need to get to the top of Google, but you need to stay there. Google is always making adjustments to its algorithms (540 last year alone) but as SEO experts, at Nhance Digital we keep up with these, so we can ensure that your website always has the very latest things Google wants to see.
Another thing that we do is provide you with relevant content. You’ve heard the saying “content is king”, and it is. You need to provide regular new content on your website, such as blogs with the latest news, and at Nhance Digital we take care of that too.
We provide a complete service for all your SEO needs.