What are the Attributes of a Good SEO Backlink?

For a successful SEO campaign, you cannot ignore backlinks. When search engines like, Google assigns your website a place in its search results, they take into consideration the appearance of links to your website and the number of visitors produced by them. Backlinks are of great value to search engines as it is an indication of how popular your website is. Another website linking to you is essentially a vote for you and it shows consumers that it is worth visiting your website. However, only high-quality backlinks will help you get the desired results. Being a veteran link building company in the UK, Nhance Digital has put in place certain attributes to ascertain the quality of the SEO backlinks. Keep reading to know those attributes.

# Reputable Source

The backlinks must come from a reputable and trusted source. By a reputable source, we refer to websites that are extremely popular, are relevant to the keywords that are being searched and are generally considered to be reliable. Links provided by such websites are viewed positively by the Internet users, as well as, the search engines.

# Relevant Keyword

The link or anchor text, which is the link visible on the screen must be a strong keyword because this shows crawlers and visitors what the link is all about. Backlinks that are descriptive, relevant keywords will be beneficial for the growth of your website in the web space.

# Linked to Appropriate Pages

Our team of professionals always make sure that the links are added to pages with relevant information. The downfall of adding links to pages that are irrelevant result in the search engines viewing your website as spam and your rankings can be penalised. As we only implement white hat link building strategies, you can be assured that the links to your website are as per the guidelines approved by Google.

# Good Quality Website

Thanks to our years of experience, we have understood one thing that backlinks are only as strong and powerful as your own website. This means that no matter how valuable the backlinks are, they will be of no real value if your website is not helpful to the visitors who arrive there. So, it is of utmost important to make sure that all of your web pages can be navigated easily and are filled with important information.

If you want more information on backlinks and their attributes, contact us.

Know the Tried and Tested White Hat Link Building Techniques

The Google algorithm is quite tricky as it favours some SEO tactics whilst penalising others. We, at Nhance Digital, only implement white hat link building strategies to help our clients’ websites rank high on Google and other search engines. Even though such methods are time-consuming and you may not see results instantly, they will save you from being penalised and allow you to naturally grow traffic and improve ranking. Some of the white hat link building tactics that we employ are briefly explained below.

# Guest Posting

Guest blogging or posting is the process of publishing your blogs on another website. Our link builders reach out to high authority websites in your niche for placement of guest post so that you can receive high-quality backlinks to your website. We only select the most reputed websites that have a lot of social media shares and traffic so that you get the best online exposure.

# Social Media Shares

As you already know, social media is the best platform to connect with your target audience. However, what you might not know is that it is also the best avenue for people to discover new content. We encourage social media shares as that enables your content to be into more hands that result in creating quality backlinks. You can rely on us to help you enhance your engagement with your target audience across social media networks.

# Mobile Optimisation

Being part of the digital marketing industry for over 10 years, we have noticed a steady growth in mobile searches. In fact, today, more than 50% of Internet searches are from mobile devices. This makes it mandatory for you to have a website that is optimised for mobile users. By availing our link building services in the UK, you can leverage our expertise and resources in finding out your website’s mobile-friendliness and explore opportunities to get backlinks that are also mobile-friendly.

At Nhance Digital, we are completely aware that white hat link building techniques take more effort and time. However, we assure you that the results you get from such methods do not get affected by algorithm updates and changes. If you wish to learn more about our link building campaigns, contact us without any hesitation. Our experienced link builders will be glad to answer any questions that you might have.

Link Building Trends: Where Should You Focus?

Link building is one of the most difficult, misunderstood and time-consuming aspects of digital marketing. A lot of businesses overlook it altogether. However, if you are serious about organic rankings, you have to incorporate link building as a part of your SEO marketing initiative. As a reliable company with 10 years’ experience, Nhance Digital can help you tide over the challenges presented by link building. Our link builders have gathered some of the popular trends in link building that you need to consider. Take a look below.

# Use of Data and Research in the Creation of Content

The web space is being introduced to new players every single day. This is why we make use of those trending strategies that will help drive our clients beyond their competitors. When creating content, we take advantage of using thorough data and research. This enables us to craft authoritative and valuable content. By holding creative control over the original research, we enable our clients to earn backlinks whenever a new article or blog post has been written with reference to those findings.

# Reclamation of Backlink

Reclaiming backlinks is one of the best trends for link building, but we feel that it is the most undervalued. Since Google is putting more value to links, losing them can have an adverse effect on your website. With our help, you can create an effective backlink reclamation technique that will make sure the minimum loss of backlinks when you are moving your website from one domain to the other or creating a new website.

# Link Building Campaign for Mobile

At Nhance Digital, we have come across a number of business owners who fail to consider mobile when building links. As mobile searches are rising exponentially, you need to make your content mobile-friendly so that they act as effective link bait. By targeting your link building efforts for mobile searches, you will get high-quality links that are both relevant and valuable.

Our link builders are constantly striving to expand the horizons of link building. As a technologically advanced link building company, our focus is to always include the latest trends when creating link building campaigns. From infographics to videos, we do not leave any stones unturned when it is about fetching our clients powerful and relevant backlinks. Get in touch today to discuss your specific business needs and objectives.

Boost Your Social Media Engagement with These Foolproof Strategies

Social media networks have been criticised time and again for their adverse influence on today’s youth, but it still remains the most unifying and important digital platform. Over 2.5 billion people actively use social media networking sites and that number is only growing with every passing day. So, whatever you do, do not ignore this powerful platform to promote your brand and if you need help, the social media experts at Nhance Digital are ready to assist.

As one of the leading social media agencies in the UK, we have rounded up some of the creative and surefire ways as mentioned below in which you can improve your social media engagement.

# Influencer Marketing

World’s leading brands use influencer marketing to connect with social media users. In fact, studies suggest that approximately 95% of social media marketers find this strategy effective. Since Internet users have become suspicious of traditional advertisements and have even started blocking ads on the Internet, it has become hard to reach them. Thankfully, influencers have a lot of connections and their audience that you can take advantage of. Our marketers will guide you in finding the right influencer for your niche.

# Brand Identity

Users want to connect with brands that are unique and different from the rest. You can improve your social media engagement by creating a distinct brand identity. Make use of video, text, images and infographics to tell a cohesive brand story that the audience will enjoy and be tempted to share with others. As a well-established social media agency, we have designers and the resources needed to help you establish a brand identity of your own.

# Contests

On social media, users do not always want to hear about you or know what you have to offer. They want to be involved and be a part of the brand. A great way to improve engagement is through conducting contests where you can ask your followers to upload a photo and win a gift, and so on. Even if the prize is not too extravagant, the audience will still participate and your engagement will increase.

Do you want more ideas? Contact Nhance Digital and talk to one of our social media marketers. We will analyse your existing campaigns and provide recommendations that are tailored to your needs. Our services are priced competitively and offered in Europe and North America, along with the UK.