If you are a Nottingham-based business and want to get free traffic to your website, you obviously want your business to be on the first page of Google, and preferably at the top.
The problem that you have is that Google is constantly changing its’ algorithms. It is always producing new requirements. Last year alone, it made around 540 changes to its’ algorithms. In the first three months of 2019 it has had three major updates. That means that you could have been at the top of page one last week and have disappeared off the face of the earth – or at least off the face of Google – this week.
Here is the good news.
At Nhance Digital we keep up to date with every single change that Google makes. That means that we have to be very aware of what is going on at any given moment, because Google doesn’t make announcements about any changes. We have to spot them as and when they happen in order to be at the top of our game.
And that is where we are.
We have been in the business of keeping our clients at the top of Google for over ten years, and while Google doesn’t send us any emails telling us what is changing this week, we can not only keep up, but very often predict what they are going to do next. When we have a coffee break – which is not all that often – it is not unheard of for one of our expert team to be overheard saying to another “Yes, I saw that one coming last Thursday”.
The simple fact is that if you want constant free traffic you have to be on page one of Google because the figures show that only about 10% of searchers ever click on to page two! Not only that, but about 50% of ALL clicks are shared between the top three websites, so that is where you need to be.
A Different Ball Game
Getting there is a whole different ball game.
At Nhance Digital we provide all prospective clients with a totally FREE analysis of their website. There is no obligation. Our analysis will make an assessment of what is wrong and why Google doesn’t love it enough to place it at the top.
There can be a whole host of reasons for this. The sad fact is that many website designers will produce a website that looks – on the face of it – really lovely, thinking that will impress their client. It may even do so. Unfortunately, however pretty it looks, if it doesn’t impress Google, it simply will not get on to page one.
What we do for our Nottingham clients is to produce a website – or make changes to an existing one – that will conform to exactly what Google wants to see.
This means using the correct keywords, including long tail keywords, positioning them in the right place on your website, and making your website easy for visitors to navigate. It also requires fast loading times, because if your website is slow to load, visitors will very quickly click away.
In addition, quality backlinks are vital. Having been in the business for over ten years, we know how to get first class backlinks to your website from other important websites. This is what Google wants to see.
There is a lot more to SEO than that, but for your FREE analysis just click on the Contact Us link at the top of the page: there is no obligation.