Actionable SEO Strategies for Small Businesses

Small and mid-size business owners find it difficult to continually keep up with the changes in the search and digital marketing landscape. However, if you want to have a dominant online presence, you have to prioritise SEO as a part of your marketing mix. At Nhance Digital, we specialise in crafting tailored small business SEO campaigns based on the unique needs of individualised businesses. Keep reading to know some of the tried and tested SEO strategies that you can implement to maximise your online growth.

# Create Google My Business Page for Boosting Local SEO Efforts

Local SEO is critical for small and mid-sized businesses. You can claim your Google business listing by creating a Google My Business page. This way you can control your company’s information that is being shared with others. The management of GMB page will make sure that your business is found easily in search results. Our team of SEO professionals are proficient in local SEO and can provide you with a bespoke campaign.

# Optimise Metadata with Actionable Keywords

When visitors arrive at your website, you have the chance to engage them. However, you have to persuade them in the search page to visit your website. You can do so by optimising your metadata with popular key phrases and keywords. However, you must not use too many keywords. Make sure to make the meta descriptions and title tags compelling and relevant. If you need any help with keyword research, you can rely on our services.

# Create Valuable Content

Even the thought of rewriting your complete website can seem daunting. However, there are simpler ways to crafting top-notch quality content to support your SEO campaigns. You can update your existing blogs or web content with targeted keywords that will help in boosting your rankings. At Nhance Digital, we have a team of content writers proficient in writing SEO-based blogs and articles. We can help you upgrade your web content and blogs.

# Build a Responsive Website

Mobile searches are increasing at an exponential rate and if you want to connect with your local customers, a responsive website is what you need. We can help design or redesign your website to become mobile-responsive at competitive prices.

Building a successful and effective SEO campaign is hard and it takes time. However, it yields great results and high ROI. To discuss your SEO needs, get in touch.

Proactive Steps to Maximise Ranking in a Mobile-first Era

Mobile-first index has been rolled out by Google. Instead of waiting passively to feel the impact of the shift, it is advisable that you take steps to protect the performance of your website. The SEO experts at Nhance Digital offer proactive suggestions that you can consider to ride the storm of mobile-first indexation.

Here, take a look below at some of the steps that you can take to maximise your ranking opportunities in a mobile-first era.

# Embrace mobile responsive website design

Mobile-first index is making the differences between standalone mobile websites, mobile-friendly and responsive websites prominent. A standalone mobile site works only for mobile devices and you would have to create a separate website for desktop users. On the other hand, a mobile-friendly design attempts to show content on mobile devices in the same way as it is seen on a desktop. This makes users extremely frustrated as they have to manually zoom in or squint at small fonts. Compared to both of these website types, a responsive website responds or adjusts as per user activity and the device used. This means that a responsive website is able to seamlessly adjust content and images according to the screen size. So, we recommend that you consider a complete overhaul of your website to responsive website design. Unless you do this, your competitors will beat your ranking on SERPs.

# Optimise website speed

In the mobile-first era, Google gives emphasis to the website speed and performance when it comes to ranking. A slow loading page indicates the search giant that the website is inefficient and not capable of providing Internet users the information or answers that they are looking for. So, target page speed of less than 3 seconds to maximise SEO efforts. You can reduce the image and video size, manage JavaScript and get rid of unnecessary elements to enhance the speed of your website.

# Implement AMP

AMP or Accelerated Mobile Pages enable web pages to load quickly as they remove all those elements, which causes delay. You can easily apply AMP templates in the code so that the search engine is provided with the AMP version of your website.

However, before you make any changes, a full website and SEO audit is essential. You can avail Nhance Digital’s affordable SEO services and leave the rest to our team of professionals.

Digital Marketing in 2018: Have You Embraced the Following Trends?

In the world of digital marketing, change is the only constant. New technologies are replacing old ones and consumer demands are changing at a record-breaking pace. At Nhance Digital, we have rounded up few of the most profit-making marketing trends that you need to adopt right away (if you have not already). Read on to know the trends.

# Emotion-driven AI

Emotion-driven AI or Artificial Intelligence is proving to be a game changer for content recommendations, customer service chatbots and dynamic pricing. More and more websites are integrating AI-driven chatbots to offer customers with an outstanding user experience. Furthermore, chatbots are helping businesses to stay active around-the-clock without the need of human intervention. Technological advancements in this field are making chatbots more human-like and it is only about time when users will not be able to spot the difference.

# Vanishing content

Content that has a brief deadline creates the illusion of urgency, as well as, intimacy. It can be made even more interactive by adding polling options or contests. By mastering the art of vanishing content, Instagram stories went right past Snapchat. Noticing the huge potential that this type of content has, Facebook has dedicated prime real estate to their stories. For now, only a handful of brands have adopted this tactic for now and received huge returns. Our digital marketing expert recommends that by adopting this trend, you can increase your organic reach.

# Voice-search optimisation

The rise of Apple’s Homepod, Amazon’s Alexa and Google Assistant is making digital marketers sit up and take notice. These powerful voice assistants are changing the way users search because speaking is obviously much easier than typing. In fact, it was recently reported by Google that about 20% of all its searches were voice searches. Naturally, this means that your content has to be well-optimised for voice searches or you will be losing business to your competitors.

# IoT in marketing

At Nhance Digital, our marketing experts believe that IoT is revolutionising marketing. These embedded devices conveying real-time data is impacting customer engagement. Moreover, these devices can function on their own. For instance, the thermostat adjusting the temperature on its own to make the indoor environment of your home more comfortable.

So, how many of the above-mentioned trends have you already implemented? For any assistance, feel free to get in touch with Nhance Digital.

What is the Importance of Professional Website Design?

The emergence of WordPress and such other content management systems have greatly benefitted website owners across the globe. They no longer have to pay for web development services and can simply download WordPress, install a theme and have a working website. However, there’s a major problem with using such free design templates and CMS’ – your website looks the same as hundreds of others. Experts at Nhance Digital recommend having a professional website design for any business wanting to build a brand identity and a unique image on the web space.

Here, our website designers have compiled some more reasons as to why you cannot afford not to have a professional website design.

# Web users care about appearance

Websites that project a professional image helps in improving the users’ perception of the brand. A recent survey revealed that over 90% of Internet users did not trust a website that appeared unprofessional. If your website design is not attractive enough, you can be assured that visitors will leave and shop elsewhere. In our years of experience, we have realised that the appearance of a website plays a critical role in making potential consumers trust a brand.

# Users give importance to first impressions

On an average, your website gets approximately 50 milliseconds to create a positive impression on the minds of the users. Now, that is not really enough time to even read a single letter. Needless to say, users are making their judgement based on how the website looks. So, if your website’s design is unappealing, you might lose out on your chance of earning that user’s business.

# Users engage with websites that work

Professional web design not only affects the appearance of a website, it also makes sure that everything works the way it should. For instance, a website must load quickly, especially if customers are accessing it on their mobile devices. Even if the page load time is reduced by one second, it can boost your business’ sales. Furthermore, websites designed by professionals like, Nhance Digital ensures that the website is free of technical and navigational glitch, offering your targeted audience a seamless user experience.

So, it is time for you to have a professionally designed website that gives your business’ online presence that level of professionalism that it deserves. Contact Nhance Digital for a consultation, today!