At Nhance Digital, we are pleased to announce that we can now provide SEO services in Edinburgh. Whether you are a local business in Edinburgh serving local customers or whether you are based in Edinburgh and have customers nationally, or even overseas, there is one thing you need: to rank at the top of the search engines.
It would help if you had your business on page 1st of Google, and preferably in the top three. Some 50% of all clicks go to the top three listed companies. Furthermore, only 10% of people searching ever go to page 2, so if you are not on page 1, you are missing out on a huge chunk of business.
It has been in the business of providing SEO services for ten years; at Nhance Digital, we understand how to optimise your website so that Google likes what it sees. SEO is a combination of techniques and skills, and it includes keeping up to date.
Google has not had any significant changes to its algorithms, such as the Panda and Penguin updates a few years ago, but it continually has small updates, most of them unnamed, and our job is to keep up with them. It has had three updates in the first three months of 2019 alone. An analogy might be a car driving slowly down the road: if you want to keep up, you have to run alongside it, because if you don’t, it will soon be out of sight.
Free Website Analysis
Our first job is to analyse your website, and we are happy to do this free of charge so that we can see what is needed. We can then optimise your website so that it performs in the way that Google expects, loads fast, and is easy to navigate. You don’t just want traffic to your website; you want traffic that converts into inquiries and sales because people who only come and look around are no use to you at all. It is precisely the same principle as running a retail store: people who come into your shop, look around, and leave without buying anything, are no use to you.
Link building is another very important part of what we can do for your Edinburgh business. Links to your website from Facebook, Twitter, top blogs, PR’s, review articles, and so on, can all help to drive traffic to your website but you need the right internal links from your webpages to your product pages to keep your visitors on your site and to persuade them to buy.
External Links Are Important Too
External links are another very relevant factor. If an important website gives a link to yours, Google sees it as a sign that you, too, are essential in your field, and that helps your ranking. At Nhance Digital, we have built up relationships with a large number of very influential people on the web over the last ten years, and we have an in-depth knowledge of white hat link building and SEO backlinks.
We also provide content for your website. Google wants to see new and fresh content appearing regularly, so we have our content writers produce blog articles, and so on, which helps you to rank highly.
A Nhance Digital, we undertake everything that needed for your online success. Our business is increasing your business, and we take every step to see that it does.