Website Improvements to Boost Post-COVID-19 Sales

COVID-19 outbreak has slowed down many businesses and many even has had to shut down. However, the pandemic has also created hidden opportunities for businesses to take advantage of, especially with digital marketing. If you make some much-needed improvements to your website, you can potentially increase your chances of enhancing sales.

We, NHANCE Digital, have listed out some of the major website improvements that you can consider to boost post-COVID-19 sales.

Enhance page load time

This was important even before COVID-19 and it is more so now. Decreasing the page load speed is one of the foremost website improvements that you should focus on. The page load time has an enormous impact on your website and the bounce rate.

With more people sitting at home, you can be assured that they are all searching for something or the other online. If they happen to come by your website, you would want them to have a good experience so that they keep coming back. But, if your webpages load really slowly, you can be sure that your visitors will not be coming back in the future. Slow websites put off Internet users and you lose out on the chance of turning those visitors into actual customers.

Freshen up the content of your website

People have a lot of time at the moment and so, they are doing quite a bit of online reading. Do you want to catch the attention of your potential customers? Refresh the content of your website. Make it more engaging and interesting so that visitors would want to spend more time exploring your website.

Through the creation of interesting webpage content, you can nudge your visitors toward the CTA and compel them to take an action.

Make your CTA buttons attractive

Simple changes can make a huge impact on your overall website design. For instance, changing the color of the CTA buttons. You can make them look attractive and encourage your visitors to click on them. Also, with this small change, you can bring the buttons to focus.

Provide more customer service options

You may sell the same products as your competitors, but you can differentiate yourself from them by offering better customer service. You can come up with ingenious offerings to entice your audience. You can provide them with a seamless and amazing user experience when they are on your website. For instance, you can improve the navigation of your website so that they can find what they are looking for without getting frustrated. You can also keep several options and ways to connect with your customer service team. If they can get a prompt response to their query, the chances of them making a transaction with you go high.

Add pictures or even videos

The coronavirus outbreak has made people wary of stepping out of their homes. This means that your website must clearly explain to them the products or services that you are offering. This is actually good news for online businesses and if you can take advantage of this opportunity, you will benefit greatly.

One of the ways that you can make sure your potential customers understand what you are offering them is through high-quality images and even videos. You can include those to your website so that your audience knows exactly what you are giving them and can make up their mind. You can also include tutorial videos and things like to clearly explain the uses of your products or services. If you have a lot of things to share, you can connect your website with your social media channel and direct your customers there. This will make sure that your website does not get too heavy and slow.

So, these are a few ways by which you can improve and optimize your website. Your website must entice, encourage, and excite your target audience so that they happily take action. If you need help designing your website or wish to redesign it, you can reach out to NHANCE Digital. We are a web design company in the UK specializing in website designing and also developing. We can even help you with your SEO requirements.

Contact us today to get started.

How Can You Enhance the ROI of Your Content Marketing?

Content marketing is known to produce amazing results for businesses of all types. However, you might have to produce large volumes of content before you can see positive results. By implementing a few smart approaches, you can increase the ROI of your content marketing strategies. Keep reading to see the tips that NHANCE Digital professionals have for you.

Regularly update your content

If you belong to a fast-paced industry, content can quickly go out-of-date on the Internet. Even those content that are called evergreen might only be relevant to Google over a limited period of time.

In order to keep your content relevant, fresh and reap the benefits of SEO, you need to regularly update your content with new information.

Updated content offers the following advantages:

  • Your audience will get updated information and know that you take the time to keep them informed
  • Google pushes fresh content to the top of the SERPs
  • Repurposing or updating your old content gives you the opportunity to promote it again

Do not skip the research stage

If you are skipping the research phase, it means that you are making the most out of your content marketing strategy. Content marketing is not about crafting blog or article posts that you think your target audience would be interested in. You have to properly research what your audience is interested in and gather data. Along with conducting an audience research, you also need to carry out a keyword research. Moreover, you have to find out the intent of your users and do a competitive analysis to see what type of content is being published by your competitors.

Your content marketing can only be a success once you have a true understanding of who your audience is and what they want from you. At NHANCE Digital, we make use of the right tools to find out the requirements of the audience. Audit is almost always our first step to crafting any type of online campaign.

Regularly promote your content

When it comes to enhancing the ROI of your content marketing, you need to pay attention to content promotion. You should not just focus on producing content in bulk, but also make efforts in properly promoting them. Your content must reach your audience and they should be able to easily find the content.

If you need help promoting your content, you can hire our content marketing services. Our experienced content marketers will help you out.

Optimise and analyse your content

The production, as well as, promotion of content is only a part of a successful content marketing campaign. If you want to see positive results, you need to monitor your content even after it has been published.

Some of the things that might need optimisation includes:

  • The placement and type of images placed in the content
  • The heading of the content, as well as, the subheadings
  • Timing of publishing the content and also the time for promoting it
  • The wording of the CTAs and the format of the content

You also need to optimise your content by using the right keywords. It is the keywords that will help your audience find the content on the Internet when they search for it on the search engines. Also, keywords will make it easier for the search engine crawlers to index your content and show it for relevant searches.

Last, but not the least, when it comes to content marketing, your focus should always be on quality. It is not necessary that you have to produce a lot of content in bulk, but whatever you produce should be of the highest quality. If you go on publishing low quality content, you will lose credibility in the eyes of Google and also your target audience.

So, where are you at with your content marketing campaigns? If you need any help, do not hesitate to reach out to NHANCE Digital. Our team of SEO experts and content marketers will help boost your content marketing campaign. With our help, you can see positive results and also get a high ROI from your campaign. If you tell us your specific goals and needs, we can craft a customised content marketing campaign for you.

SEO After COVID-19 Pandemic – Opportunities to Make Use Of

Thanks to the coronavirus pandemic, the world is reeling under a state of bewilderment, panic, confusion and uncertainty. But, the show must go on. The pandemic has shown everybody one thing – you need an online presence for your business. When you want to rule the World Wide Web, you have to hire professional SEO services in Glasgow. At NHANCE Digital, we offer affordable SEO solutions to help businesses remain afloat during these tough times.

If you are wondering what happens to SEO post COVID-19, let us tell you some of the opportunities that you need to start working on right away.

  • Study Google Trends and stay at the forefront

Due to the pandemic, more people are home than outside. This means that more people are searching online.

You can monitor Google Trends to find out new topics and questions that people are wondering or asking about your industry. If you can quickly recognise trends that are relevant to your business, you can start crafting content around those topics.

By the time sales picks up, you will be ready. Your content is going to be out there and it will be on the topics that your target audience is looking for. This will help improve your SEO and drive more traffic to your website.

  • Monitor keyword rankings

It is time to closely monitor keyword changes. In times when demands have completely shifted or there is a lot of demand, you will notice that there are shifts in the user intent and search interest on individual queries.

If you fail to monitor this closely, you will lose out on the opportunity to reach out to your audience. Also, knowing how the search pattern is changing will give you room for improving your content.

  • Time to build your content bank

As consumer behaviour is shifting, people are going to behave and search differently than what they did before the COVID-19 pandemic. Right now, you have the time to conduct thorough research and find out what really interests your audience.

You can start by giving important to top or mid-funnel content. Even though this content is not going to convert in the short term, you can get your audience into the funnel to present your services or products for their future needs.

By keeping a stockpile of content ready, you will be ready ahead of time and can get an edge over your competitors.

  • Embrace brand new content strategies

The opportunities being presented today were not anticipated because the pandemic situation was not anticipated. But, you have to change your approach and strategies to remain relevant during these times.

Since people are spending a lot of time online, they are consuming different content forms. Whilst article and blog posts are still important, you also need to embrace other content strategies. For instance, video content. You can take advantage of this form of content to connect and engage your audience.

If you do not want to invest much and want to try it out first, you can repurpose your old content into video content. You can also create infographics and so on.

  • Not just content, pay attention to other SEO elements as well

What we imply here is that you should wisely make use of your time and money. Content is definitely important, but you also cannot ignore the other elements of SEO that will help you rank in the SERPs.

We would recommend that you focus on SEO as a whole and give attention to the following:

  1. Make sure that the page speed of your website is what it should be
  2. Check the structure of your URL
  3. Keep your website updated with fresh content and images
  4. Make sure that your audience can easily find your content
  5. Make changes to your website design and navigation to heighten the user experience

We understand that many of these tasks might require you to outsource SEO to a professional company. This is where NHANCE Digital comes in. We provide bespoke SEO services and can make sure that your business continues to remain relevant even after COVID-19 pandemic. Talk to us today to discuss your specific requirements.