Introducing Your Brand to a Larger Audience Using Digital Marketing

Today, we can see a distinct shift from conventional marketing to digital marketing. The shift has become more evident than ever thanks to the pandemic. The lockdowns and work-from-home culture have pushed people toward the World Wide Web. Even those businesses that solely relied on traditional advertising methods have made inroads into the digital world. Here, NHANCE Digital is discussing the six ways that you can make use of digital marketing to introduce your brand to a larger audience.

SEO or search engine optimisation

This is the first and the most important way of introducing your business website to your target audience. It is not enough to have a beautiful website, but you need to optimise it for the search engines so that your target audience can easily find you. With the right SEO tactics, you can enhance the amount of organic traffic that comes your way.

The best part? The results achieved through SEO are trackable and measurable. So, if there is any SEO strategy that is not working in favour of your business, we can always tweak it.

Content marketing

Content continues to be king and people are always on the lookout for good content. This is a long-term strategy and can help in building strong, long-lasting relationships with your audience. For this strategy to be effective, you need to craft content that provides value to your potential customers. Content should be informative, relevant and also interesting. You can create some of the content to give information about product/services and some others to let your audience know of the changes within the company. You can even write content to let your customers know of the evolutions and innovations within the industry.

Email marketing

Emails are not redundant and they are one of the most important forms of digital marketing. This is a type of off-page marketing. With a well-design email marketing campaign, you can reach out to your audience and connect with them. Email marketing can be a cost-effective way of introducing your brand, providing customers with information regarding upcoming sales and so on. Moreover, you can personalise the emails to engage your customers and ensuring that they always think of your brand.

Email marketing is actually one of the most low-cost methods of driving the highest conversions.

Social media marketing or SMM

With Facebook, Twitter and Instagram taking centre stage in people’s lives, you cannot ignore social media networking sites. Your brand has to be present in one or a few of the social media platforms. This is one of the best ways to connect, engage and keep in touch with your audience. It will help you to create followers who will advertise your brand on their own. Also, being present on social media will open your brand to a much larger audience. It may even go beyond your immediate target audience. But, social media is unforgiving. It gives you the right amount of exposure to run a successful business, but it also opens your brand to criticisms. If you need any help with your social media campaign, rely on NHANCE Digital. We are a social media agency in the UK with an experience that goes as far as 10 years. Leverage the experience of social media experts to take your brand to the next level.

Pay-per-click advertising or PPC

Whilst SEO is a form of organic digital marketing, PPC is a form of paid advertising. This method is extremely effective in driving targeted traffic to your website. With the help of PPC, you can place your website above the websites that are ranking organically. Your target audience will be seeing your website first and that increases the chances of them clicking on your website. As experts in running PPC ad campaigns, we are here to assist you at every step of the way. We understand that mistakes can be costly when it comes to running PPC ads.

Are you ready to take your brand to a much larger audience? If so, NHANCE Digital is here to help you take the next big step. Our digital marketing experts are experienced and they know that one size solution does not fit all types of business. Call us to know more.

Proven Ways that SEO Can Help Your Business Grow

Every business, small or big, requires some kind of Internet exposure. If you do not catch up or ride the wave, you are bound to stay behind. But, there are so many parts of a business that one needs to manage that promoting or focusing on digital marketing takes a backseat. This is where NHANCE Digital can help you. We provide bespoke SEO services at cost-effective prices to promote businesses on the Internet. When applied properly, SEO is known to fetch a high ROI.

Here are a few ways of how SEO can help your business grow.

SEO increases inbound traffic

If you want to generate more business, you need to generate exposure. The best way to do so is through SEO. By optimising your website for the search engines, you can drive a lot of traffic. The more traffic and visitors your website get, the better are your chances at converting them.

Relying on traditional marketing for promoting your business is not just old-school, but extremely expensive. With SEO, you can attract inbound traffic without having to pay a lot. You can talk to us to know the strategies that we implement to drive website traffic.

SEO drives more customers

Having a well-structured and well-designed website is never enough. You need to get the word out and the best way to do is SEO. When your website is optimised for the search engines, it allows your target audience to find you easily. As more and more people visit your website, the chances of them becoming actual paying customer increases.

Moreover, we can help with crafting informative, interesting webpage content that will give your visitors the information that they need. Also, we can make the content appealing so that your target audience feels enticed.

With the help of our SEO specialists, you can enhance the chances of more people buying your products or availing your services.

SEO helps in building credibility and trust

Today, it is more important than ever to establish rea authority in your niche. But, this is not going to happen fast. It will take time to build credibility and appear as a trustworthy brand to your target audience. Your potential customers will see you as a trusted brand when they find your website ranking high in SERPs for the right keywords. This is going to result in increased sales.

As one of the leading SEO companies in Edinburgh, we can help you gain the trust of your audience through well-written content, testimonials and high-quality backlinks. We will also help you build long-term relationships with your target audience.

SEO provides long-lasting results to businesses

When it comes to running outdoor ads or print ads, the biggest challenge is staying relevant for a long time. If you fail to generate the desired attention within a limited timeframe, all your advertising money goes down the drain.

On the other hand, SEO is an evergreen form of marketing. Thanks to the Internet, you get to stay relevant and in the forefront for a very long time. By writing blogs, guest blogs and receiving reviews from your existing customers, you can continue to be in front of your audiences’ eyes.

What’s more? People can find your business when they type in your brand name or keywords related to your product in the search bar. So, you might find SEO to be a slow process, but it provides long-lasting results. You can continue to reap the benefits.

SEO has the best ROI

In business, it is all about ROI. SEO provides a high ROI at a much lower cost compared to conventional marketing methods. This digital marketing tactic allows you to connect with all the right people, expand your business and get you the exposure that you deserve. It also allows you to connect with industry experts and build strong connections.

These are a few of the proven ways by which SEO helps all types and sizes of businesses to grow. If you want your business to stand apart from the rest, reach out to NHANCE Digital. Our team of SEO specialists are eager to provide you with bespoke SEO tactics that will help your brand grow and prosper.

Actionable things you can do today to boost your website sales

Large or small, every business wants results. It would be frustrating to wait for your website to start generating sales. Luckily, there are a few things that you can do to optimise your website so that sales are generated quickly. At NHANCE Digital, we have more than 10 years’ experience in helping businesses increase their website sales. Here are a few tips that you can consider.

Design a simple homepage

Most homeowners assume that it is better to offer as many products as possible on their homepage so that visitors are provided with a range of options. But, this leads to cluttering your website. You need to create a simple website that provides visitors with all the important information. You can create internal links so that visitors can get more information regarding a specific product or services, if they want. 

An overwhelming homepage drives visitors away. There is simply too much to digest, and therefore, visitors feel confused and they leave the page.

Create innovative ways to capture email addresses

Even today, email marketing is one of the most essential, results-driven and viable online marketing strategies. It is also one of the tactics that produce the most ROI across all the different marketing strategies. However, it will be impossible to do any email marketing if you do not have email addresses.

So, you need to come up with innovative methods to capture the email addresses of your visitors. You need to create an opportunity to bring them back to your website using email marketing campaigns. Some of the ways that you can convince visitors to leave behind their email addresses include subscribing to a newsletter, getting a free product trial or signing up for discounts.

Add images or videos to your key conversion pages

Videos and high-quality images can increase your conversions as the human brain process visual information 60,000 times faster than normal text. This means that if you provide your audience with a mix of pictures, text, videos and infographics, you will be able to entice them and keep them interested.

Build credibility with testimonials

Today’s generation of online shoppers relies heavily on testimonials and reviews. Also, you need to have social proof of your business so that your target audience can trust you. Case studies, images of your staff and reviews can help build credibility for your website. This will be helpful in convincing your visitors to select your products or services.

Craft quality and relevant content

Content is one of the best ways to increase traffic, as well as, conversions. You can create relevant, informative and interesting content. Give your visitors all the information that they need to start using your product or services. Make it easy for them to understand your brand and how you are here to help them.

If you are selling a broad range of products catering to a wide demographics, it would be good to create content for a specific market segment. This will help in drawing in customers from various market segments. Your content will also appear personalized.

If you need any help creating such high-quality content for your website, you can connect with NHANCE Digital and leverage the expertise of our team of content writers. We can craft content as per your audience, business goals and other specific requirements.

Think of incorporating upsell

In brick-and-mortar stores, you’ll find salespersons trying to upsell you a product. Most of the times, it works. You end up buying a host of products and you may not even need some of them. If people can upsell in a store, you can also do it online. You can draw in your customers by giving them enticing offers and discounts. Once you are successfully lured them, you can showcase your premium products that are priced higher.

So, these are a few tactics that you can use to enhance your website sales. If you are struggling with the same, you can reach out to NHANCE Digital. With our digital marketing agency services, you will get to leverage the experience and expertise of our entire team. We will provide you with personalised solutions to meet your unique business requirements and goals.

Key things to know when hiring an agency for link building

Do you want your website to occupy a top position in the search engine rankings? If so, you will need to invest in link building. Links have always formed an important part of SEO and it is not easy to do it yourself. If you are thinking of hiring an agency for link building, you need to find an ethical agency like NHANCE Digital who only follow white hat link building techniques. Let us tell you the other crucial things that you need to look for in a link building agency.

Experience in link building

Link building is all about reaching out to industry connections and requesting them to provide backlinks. It also involves guest blogging and internal linking. For the best results, you would want to hire link building services in the UK from an agency with significant experience. For instance, we, at NHANCE Digital, specialise in link building and have over 10+ years of experience in the industry. This puts us in a favourable position to reach out to our connections to help our clients build links fast. An inexperienced agency might knowingly or unknowingly resort to black hat link building techniques because they lack solid connections.

Link building strategy

Strategy is important to any link building agency. You do not have to be a digital marketing professional to ask questions. Moreover, asking a link building agency about their strategy is good because it will give you a clear idea of what you are paying for.

In the link building world, there is nothing called a ‘secret link building strategy’. All companies have to follow the regulations and rules set by Google. The only difference is that not all strategies might be beneficial for your business. So, the trick is to find an agency who will understand the specific and unique needs of your business, and provide you with customised link building strategies.

This is what our link building specialists do. They study the client’s business, conduct a competitive analysis and come up with a plan. We provide our clients with an overview of that plan so that they are always informed.

Pricing

This is tricky. All higher priced companies do not mean top-notch quality. Sometimes, large link building companies charge more because they have overhead costs, large offices and lots of employees. While all link building agencies charging a higher price is not inherently bad, you have to make sure that you know what you are paying for. Similarly, it is not wise to search for the cheapest link building agency and expect to get the best quality.

You need to ask the agency the strategies, resources and tools that they will use to help you get the results that you want. The decision has to be made after you have done your research and due diligence.

At NHANCE Digital, we provide our clients with the option of flexible price packages. Since we offer bespoke link building services in the UK, the package can also be personalised. This allows our clients to enjoy a lot of flexibility and we are fully transparent when it comes to giving a break-up of the costs.

Diversity in link building tactics

Our link building experts believe that high-quality backlinks can be achieved by using different tactics. This is why we focus on providing links from various places and through the implementation of varied techniques. Some services that you can expect from us are citation building, guest blogging, social media content, blog commenting, testimonials and so on. We work toward finding white hat link building techniques that will help our clients grow their links. Our focus is always on getting good quantity links rather than a lot of links of poor quality.

Support services

Communication is key and once you avail link building services from an agency, you should be able to reach out to them easily. Ensure that the agency maintains an active correspondence with their clients. We, at NHANCE Digital, always keep our clients aware of our strategies. We also inform them if we are about to make any changes.

So, are you looking for a link building service provider in the UK? Connect with us and let us help you.