The ongoing pandemic has turned upside down how businesses operate. 2020 has shown more brands moving online and many employees working remotely or in a hybrid setting. This trend is expected to continue for much of 2021. If you want your business to survive, take a look at some of the important digital marketing trends shared by Nhance Digital. We are one of the top-most digital marketing companies in London committed to helping businesses of all sizes and types become a brand online.
Featured snippets and no-click search
For years, the goal of search engine optimisation has been to get your website or listing in the number one position of search results. But, in 2021, the objective is to shift to position zero or featured snippets. Compared to other search result entries, the featured snippet works differently. It is separated by a small box and it is found at the top. The box displays relevant, extra information that attempts to answer the questions of the users without them needing to click on it. This has prompted the nickname of no-click search.
If you are targeting featured snipper, you need to know that they are typically for long-tail keyword phrases. Also, they come in varied forms like, how-to guides or step-by-step lists. When you are crafting content, ensure that you provide the answer to the keyword question succinctly and clearly. The content needs to be formatted in a table structure or as bulleted lists.
Do you want to stand out in 2021? If so, you need to consider personalising your marketing. This means that you have to personalise your emails, content and products. As one of the revered digital marketing agency in the UK, we help our clients to personalise their digital marketing tactics so that they are able to engage and reach out to their target audience. For instance, when we are crafting email campaigns, the emails are customised according to the user behaviour and search history of the email recipient. You can talk to our team of digital marketers to know how we can help you.
The increased use of chatbots
Chatbots cannot be overlooked anymore as they are becoming an important part of digital marketing in 2021. Chatbots enable you to talk to your visitors in real-time whenever they visit your website. This might be day or night.
The presence of a chatbot means that you will be responsive to the queries of your target audience round-the-clock.
Pay attention to micro-moments
Micro-moments refer to an intent-rich moment when an individual turns to a device to act on some kind of need – the need to do, know or purchase. So, in 2021, the customer journey is expected to be much more dynamic and also unpredictable. You need to respond to user demands as quickly as possible because consumers have become habituated to instant gratification. You can collaborate with a digital marketing agency in London like Nhance Digital to help you make use of the micro-moments.
Crafting original, engaging content using long-tail keywords
The importance of great content is not going to go away. However, the format and style of content keep changing. Whilst you still cannot let go of the conservation content marketing methods, this year you need to make use of long-tail keywords when creating content. This is because voice search is on the rise and to make sure that your content ranks higher than the rest, you have to make use of keywords in long phrases. These keywords resemble the natural language of people.
Local SEO and all-in on Google listings
If you are the owner of a small business, the most vital thing that you can do is making sure that your local listings are up-to-date and verified. This is because B2C businesses mostly draw customers on a local level. You also have to check your Google My Business listing and ensure that it is providing relevant information regarding your opening hours, geographical location, phone number and much more. Moreover, you have to get listed on important online local directories.
So, these are a few of the digital marketing trends that you can consider in 2021. If you are feeling overwhelmed and need help, do not hesitate to avail our digital marketing agency services. To know more, contact Nhance Digital.