Digital Marketing Strategy: Implementation and Practice

A well-designed online marketing strategy is necessary for every business owner who wants to make use of the opportunities provided by the Internet to grow their business. There are many ways to do digital marketing and this is why you need a clear strategy. Otherwise, you would be wasting time on trying out different activities, not knowing which one is right for your business. So, NHANCE Digital has outlined below the steps that you need to follow to create a winning marketing strategy. As a digital marketing agency in the UK, we recommend these steps.

  1. Set your goals

Do not jump into the world of digital marketing without goals. You need to have clear business goals and metrics that will help you to measure your online marketing efforts and how your business is growing. For instance:

  • Your goal can be to receive a minimum of 2 quotes every week through your website
  • Your goal might be to increase the number of warm leads on your email list to 1,000 by the end of the year

These are just examples. But, if you are unsure of what your business goal should be, call us and help us understand your business. Our team can help you set realistic goals based on your business needs.

  • Know your target audience

The next step is to clearly define your target audience. These are people who you are trying to reach through your digital marketing efforts.

We have come across business owners who feel that by deciding a specific group of people, they are reducing their potential target market. But, this is not true. If you try to reach out to everyone, it is possible that you will end up appealing to no one.

You need to take time to define your target audience because they are your potential customers. Think about where they hand out, who they are, how they spend their time and so on. You can also define them by their age or gender based on what products or services you are offering.

  • Get clear on where you are positioned in the marketplace

You need to know what the USP of your business is before you move on to the action steps of your digital marketing strategy. Think about what makes your business different or why should somebody choose you and not your competitors.

Once you have this figured out, it will help you in sending the right message to your target audience.

  • Select specific activities and tactics

After steps 1 to 3, the important groundwork has already been done. Now, you have to get down to the plan of action and you should find it quite easy. Here, you have to select the specific tactics that will help you achieve the goals that you have set. You can begin with a quick audit of your present activities. Based on the audit report, keep the activities that are working and get rid of the rest.

However, since Google is always coming up with new changes, we prefer to carry out periodic audits. This helps us in keeping up with the changing times and helping our clients stay a step ahead.

  • Decide how to measure your results

By now, you must be excited and eager to start implementing your newly planned digital marketing strategy. But, before jumping in, you have to define how to measure the results.

For instance, you can keep a weekly note of the number of leads that you are receiving through your website contact form or you can set up Google Analytics on your website to know where your website traffic is coming from. Get in touch with NHANCE Digital to know more ways of measuring results.

  • Schedule a time to review and improve your online marketing strategy

Finally, it is time to fix a date when you would be reviewing the progress of your strategy. You should give the tactics enough time to show some results, but not too much time that you end up wasting time.

Now, that you are done with the hard steps, it is time to put your digital marketing plan to practice. If you still need help, NHANCE Digital is here for you. We are one of the top-notch digital marketing companies in London and have an in-house team to look after your specific needs.

What are the common approaches to digital marketing?

Digital marketing, also called online or Internet marketing, has emerged as the most common way of promoting any business, especially after the COVID-19 pandemic. It helps to create brand awareness with the use of online resources. Slowly, but surely, digital marketing is taking over traditional marketing media and it is only about time when small to large businesses will depend on the Internet for promotional activities and connecting with the target audience. With Nhance Digital, you can be part of this revolution from now and reap the long-term benefits.

Here are some of the highly-used and main approaches to digital marketing that you should know.

SEO and SEM

SEO (search engine optimisation) and SEM (search engine marketing) are quite similar, but consist of different actions. They also relate to different aspects of digital marketing. SEO is the foundation for SEM and when each of them is used correctly, there is a good chance of getting high-quality website traffic.

SEM refers to paid search advertising whilst SEO is about organic search advertising. SEM are ads that appear before organic search results at the top of the page. Typically, this has a lot to do with the correct placement and usage of keywords.

SEO is a process that helps in enhancing the online visibility of a web page or website. Search engines assess certain things on a website like, keywords, tags and link titles to attract organic web traffic.

SEO is for unpaid traffic whilst SEM is for targeted traffic that you have paid for. Both of these strategies work in tandem to help websites achieve the desired goals and results. At Nhance Digital, our team of professionals are proficient in running both paid and unpaid ad campaigns. If you want to understand the difference between the two and how each work, you can talk to us.

Content marketing

Content marketing refers to the content that you will be displaying in front of your target audience. In order to create content that immediately attracts the attention of your audience and the search engines, you have to conduct thorough keyword research. Even though Google and other search engines condemn keyword stuffing, they have not done away with keyword usage altogether. Also, owing to algorithm changes and the focus shifting to user experience, search engines prefer keywords that seem to be naturally inserted rather than being forced into a sentence.

Apart from keyword research, content ought to be well-researched, interesting and informative. It must be written to impress both users and search engines.

Today, there are many different types of content that you need to focus at once, such as:

  • Writing content to be featured on Google snippets, which means that your content has to be broken using bullets, number listings and so on. Also, it can be written in a Q&A format.
  • Evergreen content, which remains on the Internet for a long time and does not lose its value even as time passes
  • Long-format content that is about 1000 to 2000 words and contains in-depth research of the subject
  • Short-format content of about 500 words is also widely used as it helps to give important news to the users
  • Short content as social media posts

Responsive website design

As mobile usage surges and mobile searches continue to surpass desktop searches, responsive website design cannot be ignored anymore. Instead of having separate websites for desktop and mobile, we suggest our clients design a responsive website that automatically adjusted and adapts itself across different screen sizes. A responsive website is user-friendly and also easier for webmasters to keep it updated. You only have one website to maintain. With Google’s mobile-first index, websites that can be opened on any device are given more preference when it comes to ranking.

Social media marketing

Social media marketing is the process of creating customised content tailored to suit individual social media networking sites. Social media drives sharing and user engagement. It gives businesses a great platform to interact with their target audience on a personal level. But, businesses need to be careful about having a solid plan when it comes to social media. You cannot randomly post anything. Also, your posts should not always be just about your business and products or services. For instance, the pandemic has shifted the focus of customers. They want to be associated with brands who have empathy. So, the posts shared can be about your business, but also about how much you care about your customers.

Also, social media marketing leaves you vulnerable to criticisms. So, you need to have a strong team of social media marketers ready to respond to comments and criticisms.

So, these are the most common approaches to digital marketing. If you wish to know more about Nhance Digital’s digital marketing agency services, feel free to reach out to us.

What are the most common approaches to digital marketing?

There are so many online marketing strategies that sometimes it can feel overwhelming when you are trying to decide which one you should prioritise. If you are looking to put in place a digital marketing strategy, you need to have a clear understanding of your business, products/services and demographics before deciding on the best approach. We, at Nhance Digital, have listed some of the most common approaches to digital marketing that you can start with.

SEO or search engine optimisation

SEO is the most important element of Internet marketing and its complexity is sometimes perplexing. Although it is true that Google algorithms can be confusing, it is not completely impossible to stay ahead and be in the good eyes of Google. The trick is to work with the concepts and get the basic right.

Also, we would recommend that you hire an expert to manage your SEO if you really want to succeed. Whilst you spend time learning the basics, there will constantly be new introductions to the world of SEO. As we have SEO experts on our team, we are always a step ahead and keep ourselves updated. This is why we can help always help our clients implement the best strategies for their business and objectives.

Local search engine optimisation

Local SEO has been ignored for a very long time, but this is one of the basic approaches to digital marketing. It is particularly helpful if you have a brick-and-mortar store and hope to connect with your local customers. Local SEO is location-specific and it helps customers find businesses that are near them. This involves getting your website listed in online directories, GMB and updating the NAP of your business so that customers are never misled with a wrong phone number or address. Credibility and trustworthiness are key to attracting the attention of your local consumers.

Search engine marketing

Search engine marketing or SEM is a form of digital marketing where you get to increase your search ranking through paid advertising tactics. You will want to partner with an expert in this field as well. Google Ads can get confusing and if the display or search ads are not crafted properly, you might end up spending a lot with no results. So, you would want someone educated like Nhance Digital by your side.

Google Ads allow for customisation, but it is crucial to conduct keyword research before crafting the ad. Also, before running the ad, it is important to find out about the targeted customers and what they are looking for. Even social media platforms offer opportunities for paid ads and we can help you through the process. From setting the budget to crafting the ad copy, executing the ad and tracking it, you can count on us to take care of the entire SEM process.

Content marketing

A big part of targeting and attracting the attention of your audience depends on the strength of your content marketing strategy. The most crucial part of content marketing is to be able to craft content that is valuable, original and relevant. It should contain the information that your customers might be looking for and it must not be copied. Also, you can create evergreen content so that you can keep earning backlinks for a very long time.

When it comes to content marketing, it is important to stay away from black hat tactics, such as keyword stuffing. Your content must be properly optimised with keywords, but they should not be forcefully interpreted. The focus of Google is mainly on user experience, and therefore, your content must be interesting and easy to read. Also, your content must be mobile-friendly and easily accessible no matter what screen it is being viewed on. Make sure to carry out keyword research before getting started on your content marketing strategy.

Email marketing

Email marketing continues to be effective and businesses still use this strategy to reach out to their customers. Email marketing is considered a great tool when it comes to generating leads. Also, you can increase your conversion rates and sales by implementing this method. Furthermore, email marketing is one of the most economical methods that are available. You can create newsletters and craft compelling content to make your emails stand out.

In addition to these, social media marketing is also in huge demand. This is because of the rising number of users that social media networking websites enjoy. The most popular platforms are Facebook, LinkedIn, Twitter and Instagram. If you want to have social followers and fans, you need to come up with a creative strategy or we can help you with it. So, get started with your online marketing plan by availing professional digital marketing agency services from Nhance Digital. Get in touch to discuss your specific needs.

How is Digital Marketing Important for the Healthcare Industry?

Keeping up with evolving digital trends is an endeavour, especially for the ever-changing healthcare industry. Healthcare marketing can be challenging and convoluted from the Data Protection Act limits to legal restrictions and changing consumer behaviour and market structure. There is no one-size-fits-all solution. As a decade-old digital marketing company, we at, Nhance Digital have the first-hand experience that what works for one organisation might not work for the other.

However, instead of competing, most healthcare organisations throw in the towel by depending on outdated methods of marketing and advertising. We are trying to say that healthcare organisations and practitioners need to embrace digital marketing strategies to achieve success. While it was earlier possible to opt for traditional methods and do without healthcare digital marketing today, it has become indispensable. The reason for this is the ever-increasing number of people who are actively online and looking for solutions to their problems, including answers to healthcare-related questions.

That said, if it were possible to connect with prospective patients anytime or anywhere doing what done yesterday, everyone would still be doing it. Instead, let us tell you some of the reasons that make digital marketing important to the healthcare industry.

Potential patients live in a digital world

In today’s digital age, your healthcare organisation or practice needs to implement online strategies to reach out to prospective patients living in a digital world. Virtually all healthcare needs that lead to a hospital or doctor selection begin with online searches. Some studies say that more than 80% of people rely on search engines when looking for something, including doctors and hospitals. The only way to tap into this market is by adopting your practice or hospital’s online methods of marketing. 

Searching for healthcare providers online is a popular activity

Today, everything from grocery shopping to buying clothes and even automobiles has done online. By using SEO and PPC, you can create your online presence and make it easier for your future patients to find you. 

More and more people use mobile devices to surf the Internet

Working tight schedules and taking care of family demands leaves little time to do anything else. Most people rely on online searches or seek recommendations when it comes to finding healthcare providers. Since most people stay connected on the Internet using their mobile devices, you mustn’t just stop at creating a website. It would help if you also made your website responsive so that your present and future patients can reach out to you across all of their devices. 

Be able to reach your patients when they need you

The way people interact with healthcare providers or facilities varies on their needs. People might be proactively looking for a new primary care physician, or might be seeking an urgent care facility for emergencies. There might be others who are anxiously looking for disease symptoms or prescription side effects. 

Regardless, they are all making use of search engines to look for solutions to their specific problems. If you are not investing enough time to understand what they are searching for, you are missing out on prospective new patients. 

To improve the patient acquisition efforts of your healthcare facility, you need to deliver streamlined communications through the right channels. SEO and PPC enable organisations to connect with potential patients. While SEO will help boost your online presence on search engines, PPC will let you pay for ads targeted at a specific geographic location. That will make sure that your patients find you at the exact time when they are looking for your services.

Simply put, digital marketing in the healthcare industry simplifies the process of searching and finding a healthcare facility or practitioner. Often, people don’t have the time to call several people and ask for recommendations. They can enter their query in the search bar of a search engine and find what they’re looking for. From finding out the reputation of the hospital to opening hours, digital marketing sets the stage for patient journey. 

So, if you want to expand your healthcare practice or organisation, or want to connect with potential patients, you will be high time that you invest in digital marketing. As one of the premier digital marketing companies in London, Nhance Digital will be thrilled to offer assistance on your journey. You can count on our guidance to help your healthcare facility or practice occupy a top place in the SERPs, thanks to our digital marketing experts. 

Our agency specialises in delivering customised solutions, and you can count on us right from designing a website to advertising on the right digital channels. To know more, get in touch. 

How do small businesses benefit from digital marketing?

If you had to choose between spending all your marketing budget on targeting the right people using SEO strategies and other digital marketing tactics or traditional marketing like billboards and magazines, you should probably opt for the first one.

The emergence and popularity of online marketing have helped many small businesses compete with their much larger and well-established competition. The probability of the right people coming across your brand is much higher when done digitally. As a small business owner, you do not have unlimited resources to hope for your potential customer to drive or walk past your billboard coincidentally.

If you are a small business owner contemplating whether to invest in digital marketing, Nhance Digital’s team of digital marketing professionals have outlined below a few benefits. Take a look, and hopefully, this will speed up your decision-making.

  • Online marketing is less expensive than traditional marketing

Advertising your brand through newspapers, radio or TV ads, magazines, billboards, leaflets, or any other form of traditional marketing is expensive. Also, there is no guarantee that your target audience will take notice of your ads. The reason why people quickly notice big brands is because they have splurged a lot on them. As an owner of a small business, you may not have the budget for a front-page newspaper ad.

What do you do then? This is where digital marketing can help you. First, you will have total control over your budget. Second, you can decide whether to spend on organic or paid online campaigns. For instance, when clients come to us, we understand their business, their audience, and their objectives. Accordingly, we come up with a digital marketing plan, which may include SEO, content writing, online reputation management, link building, and PPC. We only suggest PPC when required and if the clients’ budget permits.

  • Reach out to the mass and quickly

The size of the audience that you can reach via the Internet is incomparable. More than 80% of consumers rely on the Internet for getting information, finding businesses near them, or for online shopping. If your website can rank on the first page of Google for the right keywords, you can reach not just your immediate target audience, but the mass. The more people you reach out to, the more are your chances of making a sale and earning revenue.

  • The Internet levels the playing field between small and big brands

When advertising online, it doesn’t matter that you are the owner of a small business. In the digital world, creativity sells. If you can creatively represent your brand, people will notice you and spread awareness of your brand. The online audience is always looking for creative content, and that gives small businesses the leverage to beat big brands. So, with digital marketing, you have a chance to surpass your biggest competitors through creativity while continuing to have a limited marketing budget.

  • Customer relationship management becomes easier than ever

Customer satisfaction is the most vital aspect of any business, irrespective of size. You cannot achieve this without having a good relationship with your customers. When you are advertising your brand using traditional methods, maintaining relationship with customers become extremely hard as there is no way you can connect with them. How will you know who has seen your newspaper ad? It is just not possible.

Managing customer relationships is one of the benefits of online marketing. You can stay connected with your audience, via emails or on social media platforms. This way, you can keep your customers engaged by giving them a daily dose of the latest happenings and news about your business. You can keep them updated about any offers. Also, you can respond to their feedback so that they are made to feel important, and it shows that you care what your customers think.

So, if you want to reach your customers quickly and at the right time, talk to Nhance Digital. We are a digital marketing company in the UK and have an experience of more than a decade. Our team of highly-trained SEO professionals has helped many small businesses become big brands on the Internet. Give us the chance to tell you how we can help your business thrive.

How to Grow Your Local Business with Digital Marketing?

Digital marketing is not a one size fits all solution. Local or small businesses often overlook the importance of online marketing or they purposely restrict themselves. Yet, thanks to the advancement of Internet capabilities, online marketing opens up a huge marketplace that must not be ignored. Moreover, partnering with digital media marketing companies like Nhance Digital proves cost-effective in the long-term. Internet marketing is not as expensive as traditional marketing and it gives small or local businesses a chance to compete with their larger competitors.

Read on to know the digital marketing strategies that our team of SEO professionals consider essential for growing local business.

SEO or search engine optimisation

When it comes to strengthening the online presence of your business, you need to optimise your website for the search engines. This process is known as search engine optimisation or SEO. it is not necessary for your business website to rank number one in the SERPs, but your presence on the first page will make a huge difference.

As a local business, you would want to rank well in your specific geographic location and this is where local SEO is crucial. You need to create a Google My Business account and keep it updated. If you wish to expand your business, you need to include local SEO tactics in your long-term SEO plan. You also need to have a responsive website so that your target audience can access your website from any device. This ensures a great user experience. If you wish to further explore SEO and how it can help your business, you can reach out to us.

PPC campaigns

Whilst SEO drives organic traffic, PPC helps to drive paid traffic. PPC stands for pay-per-click and this simply means that whenever an Internet user clicks on your website link, you will have to pay an amount to Google. But, PPC campaigns are effective in driving targeted audience and paid ads appear above organic search results, which means that your target audience will not miss you in the crowd of your competitors.

With the aforementioned two digital marketing strategies, we have merely scratched the surface. If you want to boost your business and have a dominant online presence, reach out to Nhance Digital. Our team of SEO professionals will walk you through the different tactics and provide you with a tailored solution for your business.

 

Helpful Tips for Selecting a Digital Marketing Company

Digital marketing is an essential strategy of any modern business. Without a dominating online presence, you cannot hope to achieve success today. This is where Nhance Digital’s experience and expertise can help you. We have over 10 years’ experience in delivering bespoke, results-driven online marketing solutions to clients across the UK, Europe and North America. In case you are struggling to make a decision, the below given tips might help you.

Have a definite expectation

Before contacting us, you need to clarify and identify your expectations. We can tell you from experience that miscommunications hinder results in a big way. However, this is not entirely on you, but you need to have an idea of what you expect from Internet marketing. Of course, we will explain to you the entire process, understand your brand and provide you recommendations. But, if you have a goal in mind, it will make the process a whole lot easier.

Look at past clients

By looking at our past clients, you will be able to understand our process of working. At Nhance Digital, we have the experience of working with both small and big companies across diverse industries. We will be much obliged to discuss our past work with you so that you get a clear idea of what we can help you achieve.

White hat strategies

You would not want your website to be penalised and marked as spam by Google just because your chosen digital marketing company in London uses black hat techniques to get quick results. So, you need to always be on the lookout for online marketing companies like us that only implement white hat strategies. Yes, our process takes time and you will have to be patient to see measurable results, but we guarantee that the results will be long-lasting and Google or the other major search engines will not penalise your website.

So, do you need a reliable Internet marketing company to help your brand create a strong online presence? Contact us without any hesitation. From carrying out thorough website and SEO audits to developing organic and paid SEO campaigns, we are capable of handling every aspect of your business’ digital needs. We have open lines of communication and our team will be there with you at every step of the way.