How to Increase Domain Authority in 2021? A Complete Checklist!

No matter what size of your business is in London, competition is unforgiving in the digital spheres. Brands and businesses are fighting for users’ attention tirelessly. Hence, it becomes crucial to boost your website’s visibility on search engines like, Google, Yahoo and Bing.
To achieve this, you need the help of an SEO services company in London. With Nhance Digital by your side, things will become super smooth and easy. As a website’s visibility depends on many factors, we focus on one of the most fundamental attributes- domain authority.
Domain authority shows your website’s reputation on the Internet. A website with higher domain authority obtains a higher rank on the search engines. The visibility will further predict the brand’s performance to earn revenue.

How to improve domain authority’s score?

The truth is there is no shortcut, and we follow a comprehensive strategy. Here is a brief walkthrough.

Select a domain name

Domain names are nothing but the address that you see on the address bar. It is essential to have an easy address to reach your online store or website with no special characters. Adding special characters will only add confusion and make it hard for the visitors to look for your products and services.

Choose a domain name that is easy to types, remembers and relates to your brand. For extensions, we recommend using .com since it is old and suits industry standards. In addition, there are many extensions available like, .cloud, .co, .tech, .store and more. Pick one that resonates with the brand, audience and how you want your business to be perceived.

Create engaging and quality content

If you are wondering how to create quality content, the process is easy. Quality write-ups consist of well-researched data and valuable information, including how-to guides, e-book, blogs, articles, etc. These content pieces help readers recognising the existing issues and bestow answers to the problems.
The solutions can urge them to try a DIY method, or subscribe to a channel, or buy a product, or anything. Google ranks the websites based on their content’s quality. Therefore, you need to create superior quality content if you wish to improve the domain’s score.

On-page SEO optimisation

On-page SEO is all about putting targeted keywords on the website content. The search engine spiders crawl these keywords and present the website before the visitors who search for similar products/services.
Our SEO specialists ensure to keep the keyword density between 0.5% to 1.5%. They use heading tags to make it easy for web crawlers to locate the breakup of the pages. Targeted keywords are selected carefully because any wrong keyword will be just a waste of effort. We focus on creating permalinks, meta descriptions, alt-texts for images and keyword-rich titles to improve the page’s rank.

Off-page optimisation

Off-page SEO focuses on distributing content on various social media platforms and websites that redirect visitors to the main website. This helps in calculating the domain authority’s score. This means your domain authority is directly associated with the number of backlinks your website has. Hence, write more and more content and publish them to boost the domain’s rank.

Technical SEO optimisation

Whilst doing technical SEO optimisation, we encourage building a mobile-friendly website, improving your web page loading speed, rejecting duplicate or redundant content, displaying an XML sitemap, using SSL, enabling AMP (accelerated mobile pages), including structured data markup, publishing articles frequently and more. These help the search spiders to index and crawl the sites better.

Choose us to boost your domain authority today!

Domain authority has its science, and there is no ‘one method’ that can improve its score drastically. With Nhance Digital, you will get the best end-to-end services in the UK undoubtedly. Being a reputable SEO services company, we offer packages to different kinds of business, regardless of the size and industry type.

Our SEO experts stay updated with the latest trends and techniques and apply them to achieve the fastest result. As SEO is an ongoing process, you cannot expect to see results too soon. But, we make sure to use a myriad of approaches to help your brand stay ahead of the game.

Want a customised SEO package? Contact us now!

Local SEO – a Comprehensive Guide

For small businesses, local search is extremely powerful. If your website is not optimised for local search, it could mean that you are losing out on potential consumers who are willing to shop in your area. At Nhance Digital, we provide local SEO services in Manchester to help businesses reach out to their local customers. Some of the strategies that we implement are given below.

Google My Business optimisation

When it comes to local search, it is important that websites are optimised for Google My Business or GMB. To ensure that you are properly optimised for this tool, you have to create a GMB page and have the page verified. Also, you need to encourage your customers to share reviews regarding your products or services. Moreover, it is important that you always monitor your account and make sure that the information given is up-to-date and relevant. If there have been any changes to your business hours or location, you need to update that immediately.

Monitor and update name, phone number and address online

Our local SEO professionals make sure that the websites of our clients are always updated so that their target audience can find them easily. One way to do this is to ensure that the name, number and address of the business establishment is always correct. If this information is incorrect, it might result in your customers having a hard time trusting you.

Optimisation of online directories, as well as, citations

As a premier local SEO company in Manchester, we know the right tactics to optimise websites for citations and online directories. Our team understands the importance of avoiding any kind of misspellings or misinformation when it comes to optimising for the directories online or citations. Additionally, our team helps in removing duplicate listings.

Enhancing the internal link structure

Even though external links pointing to your website are ideal, it is also important to adjust the internal link structure of your website. This helps in boosting the ranking position on the SERPs. Internal linking is vital because it supports the navigation of the website, distributes page authority, assists with website hierarchy and much more.

Local SEO audit

Since local SEO is an ongoing process, we never put our foot down even though we have nailed the basics. We perform periodic audits to make sure that the tactics that we have implemented are bearing fruit. If they are not, we try to find out ways to improve the strategies or to make necessary changes so that our clients can achieve the results that they desire. Our local SEO audit is comprehensive and it includes auditing GMB, citations, website and also carrying out a competitor analysis. Thanks to our highly professional team, you can trust our SEO company in Manchester with all of your auditing requirements.

Addition of location pages

This is for businesses that are operating in more than one physical locations. In such cases, adding location pages to the website gives visitors an idea of where they can find your offerings. The location pages provide clear information regarding the business hours, address, phone number and so on. Also, whilst doing so, we make an effort to avoid duplication of multiple locations. If you want, we can even add Google map location to your website so that your customers can find you easily and without any hassle.

Crafting local content

At Nhance Digital, we have a highly skilled and experienced team of SEO professionals and content writers. They work in tandem to provide local SEO solutions. Since Google and other search engines continue to become smarter, it allows us to write content for people and not just search engine crawlers. By crafting local content, we can help you to attract your local audience. You can rely on us to make you the local authority of your sector.

So, these are some of the local SEO tactics that we implement for our clients and help them get the results that they want. Our strategies are always personalised to suit the individualised requirements of our clients. If you are looking for local SEO services in Manchester, do not hesitate to reach out to our expert team.

Things to remember when designing an SEO-friendly website

SEO is integral to businesses operating online, but very few realise that search engine optimisation must be built into the website design process. SEO should not be an afterthought and added later when the website is ready. After all, your website is going to be the centre of your digital marketing world.

Here, Nhance Digital’s team of website designers and SEO specialists have outlined the important things that you need to know when developing an SEO-friendly website.

The core elements for a well-optimised design process

Domains

You need to come up with a domain name for your business that will let your users know what you are offering. The domain name should make sense and all your subdomains should also point to your main website.

Hosting

Hosting is important and if you do not follow the rules, you might end up with a slow website. When it comes to hosting, you need to be situated where your target audience is situated. Also, be platform-specific.

CMS

The content management system or CMS that you choose for your website can majorly influence your success. WordPress is a good option, but it is not the only one. You can talk to our website developers to know which CMS is right for you.

Mobile-friendly website design

Most people use their mobile devices today to conduct Internet searches. Even Google acknowledges this shift and the search giant has introduced the mobile-first index. So, when you are designing your website to impress the search engines, you must give importance to mobile-friendliness. We recommend opting for a responsive website design so that your webpages can easily adapt according to the different screen sizes.

From an SEO perspective, mobile-friendliness is a ranking factor for mobile search.

Page speed

In the mobile era, speed is another major consideration. If your website takes more than 3 seconds to load, your target audience will become impatient and they might even bounce to the website of your competitor. If you are unsure of the loading speed of your webpages, you can reach out to our SEO specialists. We can conduct a page speed test and even offer quick fixes.

Navigation

The navigation of your website is equally important. If you have a well-structured website, the navigation is going to work with the URLs, the structure and other components, such as XML sitemaps to solidify what each piece of content or webpage is about.

Navigation is not just a design element that is found at the top of the website. It is how you can encourage users to explore the most important parts of your website. You can use navigation as a tool to raise awareness of the additional services that you are offering.

Furthermore, make sure that navigation is kept simple. Website visitors should not have to think too much, but they should be able to follow the signs and links to find what they are looking for.

Well-optimised website content

When you are crafting website content, you need to keep the language simple and make sure to explain what you do. Users should not feel confused after reading the content on your website. Also, keyword research is important and should be done before you start writing the content. Keywords will help users to find what they are looking for without having to go through the entire website.

Also, the content must be well-structured. There should be proper title tags, meta tags and descriptions. Use headings and sub-headings properly so that it captures the idea and essence of the content. This not only helps users to browse through and get an idea of what your webpage is about, but helps search engine crawlers when they are crawling your webpages for indexing purposes.

So, these are a few things that you need to keep in mind when designing a website. There are also other factors to consider, such as the internal link structure, the URL structure, optimisation of images and so on. If you want detailed information on what the website design process entails, you can speak to Nhance Digital’s team of website designers and developers. We are a web design company in London with over 10 years’ experience and work with SEO specialists to create well-optimised websites. Talk to us, today!

On-page SEO improvements that you can make right away

Perfecting on-page SEO is crucial, but it is easy to overthink and take it too far. Of course, the right keyword density, consistently crafting valuable content and optimising your website for a great mobile viewing experience is necessary, but they are big changes. At Nhance Digital, our SEO specialists can help you make these changes.
However, we want to talk about the small changes that make big impacts on the SERP rankings. Take a look below at the simple and quick on-page improvements that can give boost your SEO campaign.

Fix the title tags

Perfecting the title tags is important as they are the first thing that a visitor will notice when visiting your website. The title tags should also be optimised for SEO. You can use relevant keywords to create a good title as this will tell your audience, as well as, Google what your webpage is focusing on. This is going to enhance the relevance of your webpage and tell users exactly what your page is about.

At the end of the title tag, you can even add your brand name. This will help you in creating brand awareness. However, remember to keep the title tags less than 60 characters. If you need help fixing them, our SEO specialists can be hired for the job.

Let each webpage solve a specific problem

If you want to improve on-page SEO, you can build each webpage around a specific problem that is relevant to your audience. When crafting website content, make sure that the content solves the problem at hand and gives your audience the right solution. This will ensure that each page specialises on a specific topic. Since Google’s ultimate aim is to provide the best result for a search query, being relevant and focused heightens your chances of acquiring a top-ranking position.

Craft detailed content to provide valuable information

We are not saying that long content is better than short content, but your website needs to have a mix of them. As Google focuses on user experience, the search giant values content that is detailed and valuable. Simply put, the content should satisfy the query of your target audience and give them all the information they need. So, by expanding your website content and creating lengthy blogs, you can turn your website into a true authority. For this, you can even use long-tail keywords.

Focus on relevant internal linking

There is more to links that off-page link building. You also have to focus on internal linking. The links that built on your website from one webpage to another play a vital role in telling Google and other search engines which of your webpages are the most valuable. Moreover, when you link one webpage to the other, you are encouraging website visitors to click on the links and explore your website. But, ensure that the internal links are relevant.

Structured URL is crucial for getting good SEO results

When it comes to the visibility of your website in organic search, your website’s URL structure has the biggest impact. Even though your URL should be short, you can include relevant keywords so that the search engine crawlers know that the page is highly important.

Also, the URL structure of a website tells the search engine crawlers a lot about the webpage. It gives them an idea of what the page is about and this increases the chances of a high ranking position.

Images have to be optimised

Your website must have high-quality images, but the pictures have to be optimised so that they do not affect the loading speed of your website. Website speed is one of the ranking factors of Google. We can optimise the images on your website so that your website can load fast and does not compromise the user experience.

Do you need help with on-page SEO?

If you are not satisfied with the on-page SEO of your website and thinking of restructuring your website, you can reach out to Nhance Digital. We are a revered SEO services company in London and provide personalised SEO services at budget-friendly rates. Leverage the expertise and experience of our team of SEO specialists to boost your SEO efforts.

Bounce Rate – Everything You Need to Know

Bounce rate relates to the percentage of visitors who are leaving your website without taking any action like, filing a form, clicking on links, making a transaction or subscribing to a newsletter. When visitors come to your website and immediately leave, the bounce rate of your website increases. If the bounce rate is extremely high, it can adversely affect your SEO efforts and you might not get the desired ranking position on the SERPs.

Being a premier SEO company in Manchester, Nhance Digital has more than 10 years’ experience in providing SEO services and helping businesses of all sizes become a successful brand online. Whilst business owners focus on designing the perfect website and spending a huge amount on running PPC ads, they forget about the bounce rate. If your SEO efforts are not working as well as you had imagined, it might be time for you to audit your campaigns and website, check the bounce rate and fix the issues.

Reasons why people bounce from a website

The bounce rate is not the same for all websites. If the bounce rate for your website is high, it means that visitors are bouncing off without interacting. The possible reasons for this are given below.

UX issues

When visitors visit your website, they expect to have a memorable experience. The overall experience of a visitor would depend on the aesthetic appeal of your website, the quality content, navigation speed, page-loading speed and so on. Also, the overall UX of a website is an important metric for determining the ranking position of the websites.

Bad quality of content

If your website content is sub-par, your visitors will not be impressed. The poor quality of content is going to dissuade them from further exploring your website.

Technical errors

Technical errors like, 303, 404, bugs and other such issues where the domain is temporarily unavailable or access is denied can increase the bounce rate. Also, if your website does not have an SSL certification and Google deems your website as unsafe, it will make visitors bounce off.

Ways to reduce bounce rate and get the desired SEO results

Craft good quality website content

When it comes to reducing the bounce rate of a website, content plays an integral role. If you provide well-structured, relevant and valuable information to the visitors, they are going to stay longer to explore your website. Make sure to include infographics and images to make your website visually appealing. This will give your visitors reasons to stick around. If you need it, you can employ our content writing services to help you curate stellar content for your website.

Enhance the page-load time of your website

The loading time of your website pages is important because people tend to bounce off websites that take more than 3 seconds to load. For a smooth browsing experience, you need to make sure that your website loads quickly and provides users with valuable content.

Optimise your website for mobile

Today, most people browse websites on their mobile devices. So, it is essential that your website is optimised for a smooth mobile browsing experience. A responsive design for your website would be ideal as it would mean that your website can easily adapt to various screen sizes.

Simple and good website navigation

The navigation of your website must add to the overall user experience of your website. Make sure that your website includes compact, smooth and simple navigational experience for the visitors, irrespective of whether they are viewing your website on mobile or desktop. When the navigation is simple and visitors can easily find what they need, the bounce rate will reduce automatically.

Impactful CTAs

Good, impactful CTAs that encourage visitors to take actions is crucial. Your visitors have to be told what to do next after they have come to your website. Whether you want them to make a transaction or sign up for email alerts, encourage and nudge them in the right direction.

So, have you been noticing an increased website bounce rate? If so and you do not know how to fix the problem, reach out to Nhance Digital. Our SEO specialists will conduct a website audit and give you a detailed report of the elements that need to be fixed. Call us, today!

The top SEO metrics that you need to know

As a digital marketing company in London, NHANCE Digital’s team of marketers consider it important to measure the success of our SEO work. We work with several tools to assess the progress of our SEO strategies. Our SEO professionals also monitor the SEO metrics and prepare reports for the clients.
Here, we have spoken about some of the most important SEO metrics that we take into consideration. These metrics allow us to ascertain whether the strategies implemented by us are working and bringing results.

Organic website traffic

This is one of the most important SEO metrics. Organic traffic relates to the online traffic that a website earns after appearing in the SERPs. This online traffic is earned without having to pay for them.
The reason why this metric is crucial is because it shows how many people are visiting your website. The more number of people visiting your website, the more are your chances of converting them to actual paying customers. Overall, 60% of the total traffic to your website is represented by organic traffic.

Rate of conversion

A huge number of organic traffic is great because it gives you the opportunity to convert them into leads and customers. If your conversion rates are high, it means that you are acquiring more customers and your business is growing. The number of leads that you are converting into sales would ultimately boost your bottom line and bring more revenue.

Bounce rates

The bounce rate relates to the number of people who have bounced away from your webpages or website. It is always better to have a lower bounce rate. If the bounce rate of your website is high, it means that your website is not properly optimised and visitors are not liking what they are seeing or experiencing.
To lower your bounce rate, you need to audit your website and find out the issues. Some of the common problems might be slow-loading pages, poor content, poor visuals, confusing navigation, not optimised for mobile devices and so on. It is important to fix these issues or you will be doing your competitors a favour.

The CTR or click-through rate

The click-through rate or CTR refers to the number of people who are clicking your link after they have viewed it on the SERPs. You must pay attention to the percentage because it is a clear indication of how well your webpages are ranking in the search engine results. It is also an indication of how much the content is appealing to your target audience.
If your CTR is not as much as you have expected, it means that your audience is not liking what they are seeing.

Titles and descriptions that are duplicate

It is important to audit your website frequently to check that there are no duplicate descriptions and titles that can negatively impact your SEO rankings. When several pages have the same meta descriptions, title or content, they can limit your ability to rank on Google and also dilute your topical authority.
If there are any duplicate content, make sure to fix the problem right away.

Number of pages crawled per day

We can help you get the information of how many pages have been crawled by search engine crawlers per day for the last ninety days. If your website has thousands of webpages and only a negligible percentage has been crawled, it means that there might a problem with your website. It might be that your pages have some issues that are preventing the bots from crawling your page. If your pages do not get crawled, they will also not get indexed and your audience will not be able to find it online.
So, these are few of the important SEO metrics that we closely follow on behalf of our clients. We make sure that the metrics are checked properly and if any website is not functioning properly, our specialists immediately come up with a strategy.
If you have been on the lookout for a digital marketing agency in London, contact Nhance Digital. We will take care of the SEO needs of your website, along with website design, social media marketing and more.

Top SEO techniques that you should be using in 2021

Positioning your webpages on the top of Google SERPs ranking is crucial, especially if you want your website to have an enormous organic reach. Well-ranked pages also increase the possibility of attracting, as well as, converting leads. You can achieve this objective by applying SEO techniques that are specifically designed to adapt to the ranking criteria of Google’s algorithms.

However, these criteria are not permanent as Google frequently changes and updates them.

Besides Google’s algorithms and ranking factors, it is also important to consider the preferences and behaviour of your audience. Maintaining a good ranking position is somewhat synonymous with the quality of experience that you are offering your website visitors.
With that in mind, NHANCE Digital has outlined some of the most vital SEO techniques that you should be using in 2021. Take a look.

Valuable and Relevant Content

The importance of good, plagiarism-free content continues to rise year on year. It is no different in 2021. The difference, however, is in the way that content is created. Today, you need to craft content based on user persona so that when your target audience reads the content, they feel satisfied. The content should give readers an idea of your company, products or services and also touch upon the needs, wishes and pains of the audience.

Right from your website content to blog posts and articles, each one of them should be created carefully. You need to have a content development strategy, which is based on proper market and user research.

Put emphasis on user experience

Satisfying your target audience is important when you are hoping to achieve success in SEO. But, you must remember that satisfaction does not only depend on quality content.

When we talk of good user experience or satisfaction, we are referring to your user’s interaction with each element of your website or brand. Simply put, when visitors are visiting your website, they should find intuitive menus, fast-loading pages, relevant content, CTA buttons, simple navigation and other such elements that will make their experience richer and more long-lasting.

SEO for mobile devices – a necessity!

Have you been following SEO trends of the previous years? If so, you might already know that mobile SEO has become more important than ever. It all started with mobile searches surpassing desktop searches. After which, Google thought of rolling out the mobile-first search index. With this, Google has been considering mobile versions of a website as primary and considering the desktop version as secondary.

This means that by now, you should have a responsive website that works brilliantly across all devices and screen sizes. As a leading SEO provider in the UK, we can tell you that having one website is better than designing two websites – one mobile version and one desktop version. One responsive website would mean that the website will adapt easily to the device that it is being viewed in. You do not have to worry about the expenses or maintenance of two separate websites.

Website security is a must

When it comes to ranking websites, Google assesses the security status of websites. If you want your SEO strategy to be a success, you need to add security features like, SSL certificates. Unless you do this, your visitors will know that they are visiting a website that is not secured. They might not access your page since safety is of utmost importance in today’s online environment.

Know the search intent of your target audience

For a long time, Google has prioritised user-focused optimisation. The objective is to deliver content that caters to the specific intentions of the users. This means that you need to first understand the intension of your audience before creating content. Also, the content has to be written using natural language. Always remember that you are creating content for your users as well and not just for the search engine crawlers.

So, have you been using these SEO techniques? If you need any help, you can reach out to NHANCE Digital, your go-to SEO services company in the UK. Our SEO specialists will provide you with a personalised strategy according to your budget and business objectives.

Reasons why your business should invest in SEO

SEO or search engine optimisation is crucial for greater online visibility and searchability. It has become an integral part of modern businesses and even traditional organisations are seeing the value of SEO today, especially after the COVID-19 pandemic and the subsequent lockdowns. But, if you are still not convinced, here are a few more reasons why your business should definitely invest in SEO. If you need help to get started, NHANCE Digital is a phone call away. 

Brand visibility

Making your brand easily recognisable and visible is crucial when you want to compete in your sector or niche. Through online branding, you can manage to stay ahead of your competitors. 

But, how can you make your brand visible online? By investing in SEO services in Bradford. SEO can help to drive quality traffic to your website and within a short span of time, the increased visibility will help you in establishing your brand and gain the trust of your potential customers. 

This is because when your prospective customers are trying to search for your products or services, they will invariably turn to the search engines like, Google, Bing and Yahoo. If they do not find you on the first few pages of the SERPs, they will go to your competitors. 

Increased website traffic 

It is great that you have designed and developed a great-looking website. The design looks amazing. You have also come up with interesting website content that you are confident will impress your visitors. But, from where will you get the visitors? If your website is not optimised for the search engines, all your effort will be in vain. 

The primary source of website traffic is organic search. So, if your website is not ready for the search engines, you are doomed. 

Since today, almost everyone has access to the Internet, people do not go around asking people, but trust Google for all kinds of information. Take advantage of this by investing in SEO and your business will surely grow. 

Social media marketing is good, but not enough

Contemporary businessmen think that marketing their business across social media platforms is enough. We do agree that Facebook and other social media networking websites are hot and they are creating plenty of marketing opportunities. But, it is not enough to lead traffic to your website that drives leads and converts them to actual customers. 

Social media is great for brand awareness and interacting with customers on a personal level. You can use this platform and make your marketing strategy great by combining it with a killer SEO strategy

SEO is cost-effective

SEO is not expensive when you compare it to other forms of online marketing like, social media marketing, PPC or purchasing leads for an email marketing campaign. Also, SEO provides good ROI. 

With little investment, you can find your brand on the first page of the SERPs. 

SEO builds credibility and trust

The goal of SEO is to establish a strong foundation for a website that can be easily discovered in search. For this, you might have to make a few changes to the design of your website and make it more user-friendly. Since Google gives importance to user experience, your website must be responsive, should load quickly and have great content. Also, make sure to have simple navigation so that visitors are not confused when they visit your website. 

Along with making changes to the website design, SEO also focuses on writing good content and establishing niche authority. This way your website slowly builds trust and credibility. Once this is achieved, you can expect to drive a lot of high-quality traffic to your website. 

It is also important to note here that whenever someone wants to find a brand or product, they go to the search engine. If your brand does not show up in the SERPs, users will have reservations regarding the credibility of the brand. 

So, these are a few reasons why businesses of all sizes should consider investing in SEO. This will help to grow their business and connect with prospective customers. To know more, you can contact NHANCE Digital and we can provide you with a personalised SEO strategy. 

Local SEO success checklist – Tick them off as you go!

Local SEO trends are constantly evolving and changing. So, before you bid adieu to 2020, NHANCE Digital has compiled a checklist that will guarantee local SEO success for your website. The list of must-dos that we have rounded up will go beyond this year and if you tick them off as you go, you are bound to become the master of this game. Here, take a look. 

Is your website mobile-friendly?

It has been almost two years since mobile searches surpassed desktop searches for the first time. Even Google has rolled out the mobile-first index to give more importance to mobile-friendly websites. Also, since local SEO is all about connecting with your target audience in real-time, you cannot afford not to have a website that works on desktops, as well as, mobile phones. 

If your answer is no for this question, we highly recommend that you connect with us. A responsive website is the need of the hour. With a responsive website, you will be able to connect with your audience across any device and screen size. 

Have you added links to Google Map directions?

Today, there are more than 5 million websites making use of Google Maps. If you are not one of them, you are losing out on a lot of potential customers. Being on Google Maps is the easiest way to exactly pinpoint your customers where your business is located. What’s more, it is not just done for the convenience of customers, but it is also an important ranking factor. 

By linking to Google Maps in your ‘about us’ section or ‘contact’ page, you are giving the search giant more information about your business. As you enable geolocation, you can expect your website to show up in location-based searches. 

Is your NAPE information accurate?

NAPE is an acronym that stands for name, address, phone number and email address. This sums up the basic information that a customer would want regarding a brand or business. Even though this may sound like obvious information that any business would provide, it is important to monitor and make sure that all the details are accurate, correct and consistent across all the online platforms. NAPE plays a critical role in the local search result rankings. 

You must know that Google is constantly trying to give searchers a good user experience. This is why incorrect information is not tolerated by the search giant. If you keep NAPE updated, Google would feel that your business is legitimate and it can be trusted. 

Is your phone number clickable?

Nobody wants to copy and paste phone numbers from a webpage when they wish to contact that business or organisation. It seems like too much work. As a modern website, you need to allow your customers to get in touch with just a click of a button. 

Without a surprise, Google rewards business websites that have clickable phone numbers and this is considered to be a positive ranking factor. You will find Google openly advising websites to convert their phone numbers and also email addresses into links. 

Are there reviews on your website?

Positive reviews truly encourage people to trust a brand and the success of your local SEO efforts depend on customer reviews. You need to encourage your customers to leave a review so that others can read it and if the review is positive, they can also come to your store. 

Also, remember that customers are not the only ones who care about reviews. Even Google cares deeply. This gives the search engine an idea about which businesses are trustworthy and which ones are not. 

Is your website optimised for local listings?

Getting listed on online local directories is one of the biggest strategies to get noticed. You also need to have a GMB account so that it is easier for potential customers to find you when they are looking for products or services near their specific location. 

Apart from these, you also need to work on creating pages targeting specific locations and crafting interesting guest blogs. You can consider local SEO as the online version of word-of-mouth advertising and you need to keep working hard to achieve results. 

If you need any help, NHANCE Digital is the leading local SEO company in Manchester. Get in touch. 

Proven Ways that SEO Can Help Your Business Grow

Every business, small or big, requires some kind of Internet exposure. If you do not catch up or ride the wave, you are bound to stay behind. But, there are so many parts of a business that one needs to manage that promoting or focusing on digital marketing takes a backseat. This is where NHANCE Digital can help you. We provide bespoke SEO services at cost-effective prices to promote businesses on the Internet. When applied properly, SEO is known to fetch a high ROI.

Here are a few ways of how SEO can help your business grow.

SEO increases inbound traffic

If you want to generate more business, you need to generate exposure. The best way to do so is through SEO. By optimising your website for the search engines, you can drive a lot of traffic. The more traffic and visitors your website get, the better are your chances at converting them.

Relying on traditional marketing for promoting your business is not just old-school, but extremely expensive. With SEO, you can attract inbound traffic without having to pay a lot. You can talk to us to know the strategies that we implement to drive website traffic.

SEO drives more customers

Having a well-structured and well-designed website is never enough. You need to get the word out and the best way to do is SEO. When your website is optimised for the search engines, it allows your target audience to find you easily. As more and more people visit your website, the chances of them becoming actual paying customer increases.

Moreover, we can help with crafting informative, interesting webpage content that will give your visitors the information that they need. Also, we can make the content appealing so that your target audience feels enticed.

With the help of our SEO specialists, you can enhance the chances of more people buying your products or availing your services.

SEO helps in building credibility and trust

Today, it is more important than ever to establish rea authority in your niche. But, this is not going to happen fast. It will take time to build credibility and appear as a trustworthy brand to your target audience. Your potential customers will see you as a trusted brand when they find your website ranking high in SERPs for the right keywords. This is going to result in increased sales.

As one of the leading SEO companies in Edinburgh, we can help you gain the trust of your audience through well-written content, testimonials and high-quality backlinks. We will also help you build long-term relationships with your target audience.

SEO provides long-lasting results to businesses

When it comes to running outdoor ads or print ads, the biggest challenge is staying relevant for a long time. If you fail to generate the desired attention within a limited timeframe, all your advertising money goes down the drain.

On the other hand, SEO is an evergreen form of marketing. Thanks to the Internet, you get to stay relevant and in the forefront for a very long time. By writing blogs, guest blogs and receiving reviews from your existing customers, you can continue to be in front of your audiences’ eyes.

What’s more? People can find your business when they type in your brand name or keywords related to your product in the search bar. So, you might find SEO to be a slow process, but it provides long-lasting results. You can continue to reap the benefits.

SEO has the best ROI

In business, it is all about ROI. SEO provides a high ROI at a much lower cost compared to conventional marketing methods. This digital marketing tactic allows you to connect with all the right people, expand your business and get you the exposure that you deserve. It also allows you to connect with industry experts and build strong connections.

These are a few of the proven ways by which SEO helps all types and sizes of businesses to grow. If you want your business to stand apart from the rest, reach out to NHANCE Digital. Our team of SEO specialists are eager to provide you with bespoke SEO tactics that will help your brand grow and prosper.

How does social media benefit your SEO efforts?

In a short span of time, social media have become extremely popular and important. Today, Facebook is nothing short of a social media super power and Instagram has grown from having zero users to more than 700 million users. It is safe to say that the social media landscape is changing and along with it, the relationship that social media and search engines once shared.  

However, it is still unclear if social shares have any direct impact on search engine rankings, but the indirect benefits of aligning SEO and social media are indisputable. Being an SEO service company in the UK, NHANCE Digital has outlined below the SEO metric-specific boosters provided by social media.

Link earning

Link earning is the holy grail of any kind of link building campaign. This has the power to gain several links from a single piece of content as opposed to getting individual links from one at a time guest post. However, unless your website boasts of a large number of subscribers or visitors, your potential for link earning will be reduced significantly.

This is where social media can help your SEO and link building efforts. The great thing about social media is that almost every one of your target audience will be having a social media profile and most likely have hundreds of friends and connections. This gives you a ready-made platform through which you can promote your content to instantly connect and engage with hundreds of people. Also, you get the opportunity to showcase your content to people who are outside of your immediate network.

Your content is going to get a million views and possibly thousands of shares. This will indirectly have an impact on search engine rankings.

CTR and brand authority

Social media can be used to building not just awareness, but also a strong brand authority. It is true that people are extremely wary about untrue information on social media as compared to Google and other search engines. But, you can build brand credibility by keeping your social media account active. It will also help if you interact and engage with your social media followers. We can even help you in crafting social media campaigns that will help develop your brand in the public eye.

Once you have built a strong social presence of your brand, people will search directly for your brand instead of a product or service. With your brand name quickly showing up in the search results, your CTR or click-through rates from search are going to increase.

A lot of people who are looking for more information might even visit your website after visiting your social media page.

Social media profile in search results

The direct impact of social media on SEO is still debatable, but you cannot overlook the indirect impact that social media brings. For instance, social media profiles are delivered within the search engine result pages. This means that your strong social media presence is going to also have an impact on your SERP presence.

Admittedly, social media links within the SERPs mostly appear for branded search terms, but you cannot discount them completely. In the digital age, SEO is seen as a holistic practice and this is why you should not overlook the importance of social media.

As we have already mentioned, social metrics are not considered as a direct ranking factor. But, social media and search engine optimisation work together to boost a brand’s online presence and ranking. Social media gives brands the opportunity to quickly share their content with hundreds of people. It also gives brands the opportunity to connect and engage with their target audience. The indirect influence that social media has on search rankings can help your business grow and achieve great success.

So, do you need help creating powerful social media campaigns? From crafting social media campaigns to developing SEO strategies and writing high-quality content, you can count on NHANCE Digital to take care of your specific requirements. Get in touch with us to discuss your individualized business needs and allow us to help you understand the impact that social media has on search rankings. We can boost your SEO efforts and help you stand out.

Website Improvements to Boost Post-COVID-19 Sales

COVID-19 outbreak has slowed down many businesses and many even has had to shut down. However, the pandemic has also created hidden opportunities for businesses to take advantage of, especially with digital marketing. If you make some much-needed improvements to your website, you can potentially increase your chances of enhancing sales.

We, NHANCE Digital, have listed out some of the major website improvements that you can consider to boost post-COVID-19 sales.

Enhance page load time

This was important even before COVID-19 and it is more so now. Decreasing the page load speed is one of the foremost website improvements that you should focus on. The page load time has an enormous impact on your website and the bounce rate.

With more people sitting at home, you can be assured that they are all searching for something or the other online. If they happen to come by your website, you would want them to have a good experience so that they keep coming back. But, if your webpages load really slowly, you can be sure that your visitors will not be coming back in the future. Slow websites put off Internet users and you lose out on the chance of turning those visitors into actual customers.

Freshen up the content of your website

People have a lot of time at the moment and so, they are doing quite a bit of online reading. Do you want to catch the attention of your potential customers? Refresh the content of your website. Make it more engaging and interesting so that visitors would want to spend more time exploring your website.

Through the creation of interesting webpage content, you can nudge your visitors toward the CTA and compel them to take an action.

Make your CTA buttons attractive

Simple changes can make a huge impact on your overall website design. For instance, changing the color of the CTA buttons. You can make them look attractive and encourage your visitors to click on them. Also, with this small change, you can bring the buttons to focus.

Provide more customer service options

You may sell the same products as your competitors, but you can differentiate yourself from them by offering better customer service. You can come up with ingenious offerings to entice your audience. You can provide them with a seamless and amazing user experience when they are on your website. For instance, you can improve the navigation of your website so that they can find what they are looking for without getting frustrated. You can also keep several options and ways to connect with your customer service team. If they can get a prompt response to their query, the chances of them making a transaction with you go high.

Add pictures or even videos

The coronavirus outbreak has made people wary of stepping out of their homes. This means that your website must clearly explain to them the products or services that you are offering. This is actually good news for online businesses and if you can take advantage of this opportunity, you will benefit greatly.

One of the ways that you can make sure your potential customers understand what you are offering them is through high-quality images and even videos. You can include those to your website so that your audience knows exactly what you are giving them and can make up their mind. You can also include tutorial videos and things like to clearly explain the uses of your products or services. If you have a lot of things to share, you can connect your website with your social media channel and direct your customers there. This will make sure that your website does not get too heavy and slow.

So, these are a few ways by which you can improve and optimize your website. Your website must entice, encourage, and excite your target audience so that they happily take action. If you need help designing your website or wish to redesign it, you can reach out to NHANCE Digital. We are a web design company in the UK specializing in website designing and also developing. We can even help you with your SEO requirements.

Contact us today to get started.

How Can You Enhance the ROI of Your Content Marketing?

Content marketing is known to produce amazing results for businesses of all types. However, you might have to produce large volumes of content before you can see positive results. By implementing a few smart approaches, you can increase the ROI of your content marketing strategies. Keep reading to see the tips that NHANCE Digital professionals have for you.

Regularly update your content

If you belong to a fast-paced industry, content can quickly go out-of-date on the Internet. Even those content that are called evergreen might only be relevant to Google over a limited period of time.

In order to keep your content relevant, fresh and reap the benefits of SEO, you need to regularly update your content with new information.

Updated content offers the following advantages:

  • Your audience will get updated information and know that you take the time to keep them informed
  • Google pushes fresh content to the top of the SERPs
  • Repurposing or updating your old content gives you the opportunity to promote it again

Do not skip the research stage

If you are skipping the research phase, it means that you are making the most out of your content marketing strategy. Content marketing is not about crafting blog or article posts that you think your target audience would be interested in. You have to properly research what your audience is interested in and gather data. Along with conducting an audience research, you also need to carry out a keyword research. Moreover, you have to find out the intent of your users and do a competitive analysis to see what type of content is being published by your competitors.

Your content marketing can only be a success once you have a true understanding of who your audience is and what they want from you. At NHANCE Digital, we make use of the right tools to find out the requirements of the audience. Audit is almost always our first step to crafting any type of online campaign.

Regularly promote your content

When it comes to enhancing the ROI of your content marketing, you need to pay attention to content promotion. You should not just focus on producing content in bulk, but also make efforts in properly promoting them. Your content must reach your audience and they should be able to easily find the content.

If you need help promoting your content, you can hire our content marketing services. Our experienced content marketers will help you out.

Optimise and analyse your content

The production, as well as, promotion of content is only a part of a successful content marketing campaign. If you want to see positive results, you need to monitor your content even after it has been published.

Some of the things that might need optimisation includes:

  • The placement and type of images placed in the content
  • The heading of the content, as well as, the subheadings
  • Timing of publishing the content and also the time for promoting it
  • The wording of the CTAs and the format of the content

You also need to optimise your content by using the right keywords. It is the keywords that will help your audience find the content on the Internet when they search for it on the search engines. Also, keywords will make it easier for the search engine crawlers to index your content and show it for relevant searches.

Last, but not the least, when it comes to content marketing, your focus should always be on quality. It is not necessary that you have to produce a lot of content in bulk, but whatever you produce should be of the highest quality. If you go on publishing low quality content, you will lose credibility in the eyes of Google and also your target audience.

So, where are you at with your content marketing campaigns? If you need any help, do not hesitate to reach out to NHANCE Digital. Our team of SEO experts and content marketers will help boost your content marketing campaign. With our help, you can see positive results and also get a high ROI from your campaign. If you tell us your specific goals and needs, we can craft a customised content marketing campaign for you.

SEO After COVID-19 Pandemic – Opportunities to Make Use Of

Thanks to the coronavirus pandemic, the world is reeling under a state of bewilderment, panic, confusion and uncertainty. But, the show must go on. The pandemic has shown everybody one thing – you need an online presence for your business. When you want to rule the World Wide Web, you have to hire professional SEO services in Glasgow. At NHANCE Digital, we offer affordable SEO solutions to help businesses remain afloat during these tough times.

If you are wondering what happens to SEO post COVID-19, let us tell you some of the opportunities that you need to start working on right away.

  • Study Google Trends and stay at the forefront

Due to the pandemic, more people are home than outside. This means that more people are searching online.

You can monitor Google Trends to find out new topics and questions that people are wondering or asking about your industry. If you can quickly recognise trends that are relevant to your business, you can start crafting content around those topics.

By the time sales picks up, you will be ready. Your content is going to be out there and it will be on the topics that your target audience is looking for. This will help improve your SEO and drive more traffic to your website.

  • Monitor keyword rankings

It is time to closely monitor keyword changes. In times when demands have completely shifted or there is a lot of demand, you will notice that there are shifts in the user intent and search interest on individual queries.

If you fail to monitor this closely, you will lose out on the opportunity to reach out to your audience. Also, knowing how the search pattern is changing will give you room for improving your content.

  • Time to build your content bank

As consumer behaviour is shifting, people are going to behave and search differently than what they did before the COVID-19 pandemic. Right now, you have the time to conduct thorough research and find out what really interests your audience.

You can start by giving important to top or mid-funnel content. Even though this content is not going to convert in the short term, you can get your audience into the funnel to present your services or products for their future needs.

By keeping a stockpile of content ready, you will be ready ahead of time and can get an edge over your competitors.

  • Embrace brand new content strategies

The opportunities being presented today were not anticipated because the pandemic situation was not anticipated. But, you have to change your approach and strategies to remain relevant during these times.

Since people are spending a lot of time online, they are consuming different content forms. Whilst article and blog posts are still important, you also need to embrace other content strategies. For instance, video content. You can take advantage of this form of content to connect and engage your audience.

If you do not want to invest much and want to try it out first, you can repurpose your old content into video content. You can also create infographics and so on.

  • Not just content, pay attention to other SEO elements as well

What we imply here is that you should wisely make use of your time and money. Content is definitely important, but you also cannot ignore the other elements of SEO that will help you rank in the SERPs.

We would recommend that you focus on SEO as a whole and give attention to the following:

  1. Make sure that the page speed of your website is what it should be
  2. Check the structure of your URL
  3. Keep your website updated with fresh content and images
  4. Make sure that your audience can easily find your content
  5. Make changes to your website design and navigation to heighten the user experience

We understand that many of these tasks might require you to outsource SEO to a professional company. This is where NHANCE Digital comes in. We provide bespoke SEO services and can make sure that your business continues to remain relevant even after COVID-19 pandemic. Talk to us today to discuss your specific requirements.

Mobile-first Indexing – Things You Should Know

As you may have read, Google is fully rolling out mobile-first indexing on March 2021 for the entire web. With this, all websites are going to be ported over to the mobile-first index. But, should you be worried? What does that mean for your ranking? What should you do?

Google has never shied away from showing its interest in mobile-first indexing. The search giant has been quite vocal of this imminent shift. In March 2018, the search giant had announced that they were starting with mobile-first indexing and now, they’re ready to roll it out for the entire web. This means that from now on, Google is going to base what it places in the index on your website’s mobile version first rather than the desktop version.

This switch is made because the number of mobile searches has been rising at an exponential rate. So, Google decided that it was time to prioritise mobile results. Here, it is crucial to note that the mobile-first index is not an entirely separate index, the search giant only has one index from which it serves the results.

There’s no need to panic because NHANCE Digital, one of the leading SEO companies in Sheffield, have outlined below the most crucial things that you should know about mobile-first indexing. We hope that you will be prepared before March 2021.

First, do not panic as your rankings might not be affected

The mobile version of every website is going to be indexed from March 2021. But, that does not mean that your rankings will be affected. If the mobile version of your website is indexed by Google, you will receive a notice in your Google Search Console. This means that the search giant is going to determine as per the content available on the mobile website how you will be ranked. This sounds like a pretty big thing if you do not have enough content.

However, WordPress websites will not be affected much because they already have a responsive design. This means that both your desktop and mobile website will display the same content.

But, if you have separate websites for mobile and desktop, you do have something to worry about. You might want to consider making the switch to a responsive website or getting both your websites ready for mobile-first indexing. As an experienced SEO company in Leed, we will be able to help you with that.

Second, undertake a mobile-friendliness test

To be in the mobile-first index, it is not necessary for you to have a mobile website. Google is going to index desktop websites as well. But, it will be very hard for your website to rank if it is not mobile-friendly. So, what you can do is hire us to conduct a mobile-friendliness test. This will help us determine if your website is mobile-friendly. If your website passes the test, you can breathe a sigh of relief.

Third, think about the user experience on mobile

To appeal to the audience, the design of a mobile website has to be different than a desktop website. Even though mobile devices are available in varied screen sizes, you have to start with the smallest screen size. The easiest way out would be discarding a lot of content due to limitations of space, but that is not a good practice. Instead, you can make your website responsive so that it can quickly adapt itself to different screen sizes. This way you do not have to get rid of anything on your website.

Fourth, craft mobile-friendly content

Since the screen is small, people find it quite difficult to read content on their mobile devices. But, this can be fixed easily. Make sure that your paragraphs are compact and sentences are short. Also, the font must be large and there should be enough whitespace so that your audience does not get confused.

We all knew that this day would come since the very first time that Google rolled out mobile-first indexing. However, now that the search giant is serious about rolling it out for the entire web, you do not have a choice, but to get on board. If you need help from a professional SEO agency in Edinburgh, contact NHANCE Digital.

How to improve your local SEO right now?

Local SEO is an important digital marketing strategy for small businesses that operate on a regional basis. Whilst national SEO is focused on ranking in searches across the country, local SEO lays emphasis on appearing in SERPs in a particular location. This strategy depends on marketing your business, services and products to local leads and consumers.

Do you want to know how can you improve your local SEO? As a local SEO company in London, we, at NHANCE Digital, have briefly explained the different ways that your local SEO can be improved. Take a look.

Open a Google My Business Account

The most effective way to rank in local on Google Maps is to optimise your business profile or Google listing. This will also help you in gaining visibility in local SERPs. For this, you need to create a GMB or Google My Business account. From your account’s dashboard, you can edit your profile and enter all the relevant information that you need to attract your customers.

To have an optimised GMB account, make sure that you:

  • Create and verify the ownership of your GMB account
  • Provide up-to-date and accurate information
  • Include your hours of operation, logo, product or services that you’re offering, acceptable payment methods and plenty of pictures
  • Encourage your customers to leave an online review for your business and make sure to sincerely respond to the reviews
  • Publish posts announcing events, new products or special offers to your business profile

Get reviews from your customers

Customers writing positive reviews of your business is not only helpful in optimising your GMB profile, but it also encourages more customers to trust your business and buy your products or services.

To encourage your customers to leave reviews, you can use the following tips:

  • After you have closed a sale, ask for a review in person
  • You can send a post-purchase text or email to your customer to leave a review
  • Respond to the existing reviews by thanking the reviewers and also addressing their complaints

Craft content based on local stories, news and events

The COVID-19 pandemic and lockdown have somewhat changed the content consumption of the audience. People are not merely looking for content that advertises specific products or services. But, they are looking for brands that empathise with what is happening around. They also want to associate themselves with brands that care about their customers. This is why your content has to be a mix and match of local stories and brand promotion.

You can write about the causes that your business supports, create blog stories around the most sensational local events or activities, or you can create a location-specific webpage to serve various parts of a region.

Optimise your website for mobile devices

The shift to mobile is happening faster than expected. Also, it has been noticed that approximately 75% of mobile searches that exhibit local intent actually produce offline or in-store visits within 24-hours, which makes it imperative for online businesses to have a website that is optimised for mobile users. To achieve this, here are some tips:

  • Make sure that your website loads quickly. It should not take more than 3 seconds.
  • You can use bigger fonts so that it is easier to read while on the go
  • Make sure to use intuitive UI

If you can have a responsive website, it will solve all your problems. Responsive websites quickly adapt themselves to any screen size. This means that your website can be opened on a desktop or any mobile device.

Some additional tips to help with your local SEO efforts are given below:

  • Ensure that your NAP is always accurate and updated. This stands for the name, address and phone number of your business.
  • Invest time and effort in local keyword research
  • Leverage online business directories and get your local business listed on them. This will boost your local SEO and help you gain more online visibility
  • Pay attention to getting high-quality backlinks, which will make you appear credible in the eyes of Google and your local customers
  • Create a dedicated webpage for each of your products or services. You can also create region-specific webpages so that you can rank according to your location.

If you need professional help, NHANCE Digital’s local SEO services in Liverpool are for you. Connect with us and let our professionals tell you what to do next.

How to avoid building bad links?

SEO professionals and website owners go to great lengths to ensure that their websites get ranked on the first page of Google. But, you will always find unscrupulous competitors launching attacks to impact your website’s organic traffic. However, it not always competitors, but also your own spammy backlinks profile that can get your website penalised by Google and other search engines. When you are crafting a link building plan, it is important to know about bad links and how to avoid them. Being an SEO link building company, Nhance Digital has outlined some of those spammy links that you should beware of.

Press release links

For the past 10 years, press release links used to be very popular. Also, these links were easy to acquire. All that a website owner had to do was write an informative press release and syndicate it to several press release distribution websites. This assured that the website owner would instantly get a lot of links. This tactic did work well until it got abused.

But, Google considers press release links as a link scheme as they are very easy to manipulate. So, when you are writing press releases, make sure to avoid over-optimised anchor texts that are targeting your main keyword.

If you have to have a website link in your press release due to unavoidable factors, ensure that you are using branded URLs or naked URLs as your anchor text. Also, use only one link.

Links from foreign guestbooks

Links like these are considered to be extremely manipulative. These links can be placed manually or with the help of an automatic programme. If you have a lot of these links, it can cause your ranking to drop drastically. So, if you are in doubt of such links, disavow is the only option.

Discussion forum links

To be clear, we are not saying that links from all discussion forums are bad. If you are acquiring links from high-quality websites, an established user or maybe the link itself is not spammy or manipulative, you can consider keeping the link. You just have to make sure through link audit that the backlink is not spammy.

However, if you are getting thousands of links from foreign discussion forums and most of them are low-quality links, you need to disavow them. Spammy links are not liked by Google and this might make the search giant penalise your website. So, always ensure to have links that are of the highest quality and adhere to the regulations set by the search giant.

Random nofollow links

If you think that you can fool Google by randomising your footprint so that your spammy backlinks go undetected, you are highly mistaken. Google’s algorithms are constantly updated and they are getting smarter by the day. Also, it is easier said than done to randomise footprints and fool Google because the act of nofollowing a link is considered to be a footprint. If your website gets multiple links from websites that are nofollowed, it is an indicator that something is not right.

Even if you are using an automated programme, sooner or later, the search giant will discover your tactic and all your efforts will be in vain. You will even lose the links acquired through white hat link building techniques.

PBNs or private blog networks

PBNs are considered to be an amazing way to build links and get a good ranking in the SERPs. You can even randomise your footprint and everything will be well. By using this technique, you can continue to see good gains.

But, those days are gone. Today, if you rely on PBNs on a huge scale, you will end up getting your website penalised and you could even lose organic traffic. Google is capable of identifying, detecting and even punishing PBNs.

Directory submissions

Directory submission services will always try to convince you that you will receive fantastic traction from their links. They will also claim to help you boost your search engine rankings. But, sadly, this is not the truth. If you continue to submit to poor quality directories, you are only harming your rankings in the long run. You can make use of high-quality, relevant directories as that will even help your SEO efforts, but avoid low-quality directories.

Blog comments

Blog comments have been around for a very long time and they have also been abused. Comment spam is a technique that you must avoid at all costs. However, there is a way around it. You need to leave relevant comments on high-quality websites.

So, these are some of the bad link techniques that you must avoid. Make sure to only get links from high-quality websites that are relevant to your brand. If you need more help, Nhance Digital’s link building services are here for you.

7 Essential On-Page SEO Factors You Need to Know

Today, succeeding in organic search means optimising for a combination of factors that are considered to be crucial by the search engines, especially Google. This includes off-page, on-page and other technical factors.

Over the years, we, at Nhance Digital, have noticed that a lot of importance is given to off-page techniques like link building. But, we want to tell you that on-page SEO is just as important. If you do not take into consideration on-page factors, off-page SEO is not going to be of much help to your website.

If you are not aware of what on-page SEO means, it refers to the process of optimising web pages to boost a website’s rankings in the SERPs and drive organic traffic. Besides publishing high-quality, relevant content, on-page SEO includes optimising HTML tags, headlines and images. It also means ensuring that your website has a high level of authoritativeness, expertise and trustworthiness.

Take a look below at the most important on-page factors that you should know.

  1. Title tag

The title tag is an HTML tag that is found in the head section of each web page. This provides visitors with an initial clue about the topical subject matter of the respective page. This is prominently featured in the SERPs and also in the browser window.

The title tag is often overlooked because, by itself, it does not have a lot of impact on organic rankings. But, duplicate, missing or poorly written title tags can negatively impact SEO results. So, make sure that this element is optimised properly.

  • Headlines

If you want your website content to fare well on search, you need to start writing attention-grabbing headlines. You might think that coming up with a blog title is too basic, but if the headline is not compelling enough, it will go unnoticed. A killer headline is a difference between an impression and a click. This is why you must create headlines strategically. It needs to spark an interest so that users are tempted to click and go through the content.

  • Meta descriptions

Meta descriptions have always been an important point of optimisation in SEO. Meta tags and description often sum up what the web page is about and this is displayed in the SERPs. You will find them under the title of the web page. Even though Google says that meta descriptions do not help with rankings, there is evidence that descriptions to help to convince users to click on the link.

If you can correctly write meta descriptions, it can help you in the following ways:

  • Improve the perception of the quality of the result
  • Boost click-through rate
  • Enhance the perception of what your website has to offer
  • Header tags

Headers tags are also HTML tags that are used to identify not just headings, but also subheadings within a content. Headers tags do not perform an important role when it comes to ranking, but they serve an important purpose for SEO and your target audience. With header tags, content can be made much more enjoyable and easier-to-read. Also, it can provide keyword-rich text to search engines and makes it easier for bots to understand what the content is all about.

  • Keyword cannibalisation

The more pages you have targeting one keyword, the chances are high for the website to rank for that keyword. This is what most people think, but this approach is false. If you target one particular keyword across different pages, you are basically setting up your website for keyword cannibalisation. This can have terrible consequences for your SEO efforts.

With multiple pages ranking for the same keyword, you are competing against yourself. So, we suggest that you identify if you are making this mistake and if you are, it must be resolved at once.

  • Image optimisation

If you want to make your web pages appear more appealing, you can think of adding images. But, all images are not made the same. Some of them might end up slowing down your website. To avoid this, you need to optimise the pictures and ensure that your website’s speed remains unaffected. Image optimisation ensures faster page load times, better user experience and additional ranking opportunities.

  • Content audit

Webmasters are always busy with creating new content and this is why they forget about the existing content on their website. It is important to evaluate the content already existing as it will help you identify whether the information given is still accurate or it needs to be updated. Your SEO strategy can greatly benefit from content audit and make sure to do it regularly.

So, these are a few of the on-page SEO factors that you need to know. If you need any help, turn to Nhance Digital and leverage our affordable SEO service in Glasgow.

Social Media and SEO – How Do They Benefit Your Business?

The search industry is always abuzz about how SEO is influenced by social media. Social media offers a lot of benefits in the marketing context, which include brand presence and recognition, customer service, driving website traffic, content marketing and more. Even though social media and SEO may look like different activities, there is no doubt that they help each other. To help you understand the relationship between SEO and social media, Nhance Digital’s team of professionals have outlined a few important points below.

Before we begin, let us tell you that the growth of social media has been unprecedented. Just after a decade of its introduction, Facebook is viewed as nothing short of a social media superpower and in a matter of 7 years, Instagram has grown to boast of more than 700 million users. Facebook boasts of 2 billion users and more gets added every minute. So, it is safe to say that social media has ushered in some serious changes to the field of digital marketing. It would be wise for you to leverage the power of social media, along with SEO because you can be sure that your competitors are already doing so.

SEO and social media – a complicated relationship

In the past, Google has made a lot of contradictory statements regarding social media’s role in its ranking algorithm. On the one hand, the search giant has stated that social media pages are indexed the same way as web pages, and therefore, social links count as links. But on the other, they have stated that their ranking factors are not directly influenced by social metrics.

Even though we cannot say that social metrics directly influence search engine rankings, their impact is indirect as links from social media websites are valued just as much as links from high-authority websites. This is why we always recommend our clients to leverage social media to enhance ranking signals and also stay connected with their customers.

Take a look at the SEO metric-specific boosters that you can get from social media.

  • Link earning – For any link building strategy, link earning is considered to be the Holy Grail. This will help to acquire several links from one piece of content. You can learn multiple links from your content with the help of your social media connections. With the help of this platform, you can easily reach out to hundreds of people. The more people that you reach out to, the people get to see your content who are not in your direct contact list. Moreover, there is a chance that you might go viral in social media and this can impact your search rankings.
  • Co-occurrence and co-citation – Dissemination of content using social media provide touchpoints with your brand across different platforms. This helps your brand to remain in the minds of your potential customers. In turn, this helps your brand to get mentions across the Internet and the chances of increasing your co-occurrence and co-citation metrics are high.
  • CTR and brand authority – Social media can be utilised for not only building brand awareness, but also authority. By engaging with your target audience through high-quality social media campaigns, you can develop your brand in the eyes of the public. Also, when people search about products that you sell and come across your name on the search results, they’re more likely to click on your website. This helps in improving your click-through rate. Another way to improve that is by providing your website link as part of your social media bio. This will help those who want to know more about your brand.
  • Social media in the SERPs – Social media profiles are delivered within the search engine result pages. As a result, if you have a strong social media presence, it is going to impact on your SERP presence.

There may not be direct benefits of using social media with SEO efforts, but the indirect impact cannot be discredited. If you combine your social media efforts with your SEO plan, your business can get the online visibility, reach and traffic that you desire. Moreover, this can also help you engage with potential customers that are outside of your immediate targeted market. That’s not all. You can join hands with social influencers and make use of their massive following to boost your brand, products and services. This way your brand will be known far and wide, and your long-term SEO plans will stand to benefit. After all, the more people know about you, the more are your chances to convert them into actual customers.

If you want our help with your digital marketing efforts, do not hesitate to reach out. You can avail Nhance Digital’s SEO and social media marketing services to boost your business growth and success.

How to improve organic search results? Follow these SEO tips

Every second, nearly 40,000 search queries are typed into Google. These add up to over 3.5 billion searches a day or 1.2 trillion searches in a year. If you want your business to generate traffic online, you know that there is some fierce competition that needs to be dealt with.

Since there are billions of search conducted every single day, Nhance Digital’s team of digital marketing experts recommend that you strengthen your SEO game. This is crucial because SEO is the bridge that connects customers to your brand and help generate leads. Keep reading to know a few helpful SEO tips that will improve your organic rankings.

Work on getting more backlinks

Backlinks refer to links that point to your website from other third-party websites. You can think of it like an upvote. Backlinks are one of the top 3 ranking factors in the eyes of the search giant, Google. But, they are hard to get. By getting premium quality backlinks from high authority websites, you will instantly appear credible in the eyes of both Google and your target audience. However, always make sure to only fetch quality backlinks. Quantity will not help you much if the links are coming from spammy websites. Google might ban you for getting spam links.

Invest time and effort to keyword research

The Internet has far too many websites and it is far too large for Google to decide manually what page is about what, what queries should the pages rank for and where should it be positioned. This is where the algorithms come to play and do all of this automatically. But, if you want Google algorithms to consider your website as one that has authority and credibility, you need to work on keyword research. Once you have conducted keyword research and found the relevant phrases that you should include in your content, you need to optimise your website and all other content using the keywords. The keywords are going to help Google in filtering all the searches and helping users find what they are looking for. Also, keep in mind that when we say optimise your website, we do not just refer to the main body content. We also mean the incorporation of keywords within the site URL, headings, sub-headings and so on.

Optimise your pages as per search intent

As you must be aware, the world of SEO is constantly changing. Some of it is being of Google algorithm changes, but most of it is because of the changing behaviour of the consumers. So, when you are getting your website ready for the search engines, make sure to know what your target audience is trying to accomplish by Googling the keywords. Generally, we break down search intent into four categories:

  • Informational
  • Navigational
  • Commercial or buyer intent
  • Commercial investigation or research

Identifying and also matching user intent should be one of your priorities when it comes to readying a web page for the search engines.

Ensure that your website loads faster

Website speed is more important than ever before, especially because users like to quickly enter a search when on-the-go. If you have a website that takes forever to load, you will notice a much higher bounce rate than your competitors. On average, a user expects a web page to load within 3 seconds. But, a higher bounce rate is not the only reason why you should work on improving your website speed. Google is constantly updating its algorithms to give users a good experience and if you have a slow website, it will be hampering with Google’s plans. So, Google will not rank your website in a high position as your website does not fall under the ‘good user experience’ category.

Work on improving the structure of your website

In the eyes of Google, websites have some amount of authority. This is because of the backlinks that they have acquired. But, only backlinks are not enough. You also need internal links so that visitors can easily navigate the inner pages. A poor website structure would mean that some of the important pages within your website are completely ignored. If you wish to improve your website structure and do not know where to start, you can reach out to Nhance Digital. Our team have the required experience to help you out.

In addition to these, you need to write original content, optimise the images found on your website and make your website design responsive so that it can be accessed on a desktop, smartphone or any screen size. If you have any questions or wish to discuss your specific requirements, call Nhance Digital. We are one of the trusted SEO companies in Sheffield and have the experience to help you achieve your business goals.

What is local SEO and why do you need local SEO?

Do you want to attract new customers in your local area? Local SEO is what you need. This is one of the most crucial facets of digital marketing, especially for businesses that have a physical store and want to connect with customers near them.

However, we, at Nhance Digital, have come across several businesses in Manchester and other parts of the UK, who do not understand the difference between local SEO and SEO. If you are amongst those businesses that think that investing in a long-term SEO plan will get you the attention of your local audience, you are mistaken. This is why we wish to break down the information for you and give you a clear idea of what local SEO is and how it impacts your business.

What does local SEO mean?

Local SEO refers to the practice of optimising a product/service or business for a search query that is specific to a location. Google and other search engines make use of the location of a user based on geolocation (for mobile) and IP address (for desktop) to determine what results will be relevant to the user. So, when someone searches for a restaurant, car wash, dentist or a locksmith, the search engine is going to display businesses that are relevant to the user’s location.

What is the importance of local SEO?

Local SEO is crucial to businesses that have a physical store or provide services in a specific location. When people are searching for a business near them, it means that they would most likely visit the store right away or within a few hours. With the help of local SEO, businesses can reach out to customers at the exact time when they are looking for their products or services. Several surveys have revealed that 50% of people who carried out a local search on their smartphone and 34% of people who searched on their desktop or tablet, went to the store on the same day.

What are the basics of local SEO?

Now that we’ve told you what local SEO means, let’s take a look at the basics of local SEO.

The first thing that you need to understand is that local SEO is for location-based searches. This means that your business must have a physical address so that it can show up on local search results. If the address of your business is not updated in GMB (Google My Business) and other online directories, your business will not show when your customers run an in *locality name* search or a “near me” search.

The second thing that you have to make sure is that the name, address and phone number of your business are accurate and consistent across all the digital platforms that you are using. The slightest discrepancy might make Google ban your business from getting listed in the local 3-pack. You must keep checking and updating the NAP of your business so that your customers do not feel misled with a wrong phone number or address.

Citations are another important part of local SEO. A citation is when a third-party website lists your website as a point of reference. This may contain your business’ location, name or contact information. It does not require a backlink to the website of your business. Example of a citation would be a food blogger mentioning your restaurant in his/her blog as a good place for meals in your locality. Citations let Google know that a business is trustworthy and this increases the chances of a business getting in the local 3-pack.

Last, but not the least, reviews. Testimonials or reviews is an important part of local SEO and this helps Google in ranking businesses. If you receive positive reviews, you should always remember to thank the reviewer and if there are negative remarks, you must also address them. This will show Google that you care about your customers.

How will local SEO impact your business?

  • Help potential customers in discovering your business
  • Give your potential customers the information that they are seeking so that they can make their way to your business
  • Provide you with qualified leads with a high chance of converting into an actual sale
  • Local SEO helps potential customers in deciding in favour of a business. The more information that one has of a business, the more trustworthy the business seem.

So, it is time for you to boost your local SEO so that your target audience can easily find you. Moreover, a strong local SEO plan will help enhance your organic search ranking and also positively impact your long-term SEO plan. Schedule a consultation with Nhance Digital to find out about our local SEO services in Manchester and how we can help you grow your business.

How to do SEO for an eCommerce business in 2020?

As brand new online retailers join the eCommerce business competition, it is important for eCommerce marketers like yourself to stay updated regarding the latest tactics, trends and algorithm changes. We, at Nhance Digital, believe that the only way for businesses to stay ahead of the competition is through the adoption of the latest SEO techniques.

Whilst some things will continue to remain the same, such as linking to external sources and using relevant titles, other elements that continue to evolve. But, before we tell you how to do SEO for your online store, let us tell you the importance of SEO for your business.

Why does your eCommerce business need SEO?

If you want your eCommerce store to be found organically on search engines, you have to prioritise SEO. After all, approximately 70.6% of all traffic to your online store starts with a Google, Yahoo or Bing search.

When your eCommerce store is properly set up, SEO is probably the only digital marketing channels that will continue to pay you dividends for a long time.

As a digital platform, your eCommerce shop need to be found on the Internet to have a dominating online presence, convert users to actual customers, and enhance your bottom line. By optimising your online shop to deliver relevant content to popular search engines, your content will be displayed properly in the SERP for your potential customers to easily find you and start shopping.

Keep reading if you want to know the biggest SEO updates for eCommerce in 2020.

User-focused SEO optimisation

It has been a few years that Google has been making use of learning algorithms to enhance the search user experience. Google heavily penalises keyword-stuffed webpages and also pages that do not offer users any real value.

In 2020, Google came up with BERT, which is the search engine’s latest algorithm model. BERT assesses the structure of a user search to properly understand the context of why the keywords have been used. What does this mean for your online store?

With BERT around, you need to make sure that the content found on your online store is what your target audience is looking for. Your content must cater to the needs and wants of your customers. At Nhance Digital, we focus on developing content with user intent in mind when working for an eCommerce website. Our main emphasis is always on the journey of a buyer and our writers make sure that the content is always more than just a string of keywords.

Good quality, informative content

High-quality content continues to be the lifeblood of SEO, even in 2020. Content affects everything on your website, from the types of links you build to the actual structure of your website.

From your email marketing campaigns to SEO strategy, you need quality content that offer real value to your users. If you want to succeed with eCommerce SEO this year, you must focus on crafting content that is authoritative and relevant with long-tail keywords.

When you are developing content, keep in mind the following:

  • Understand what your target audience is looking for
  • Create authoritative content that offers solutions to your users
  • Create content for the different stages of the buyer’s experience
  • Understand the motive behind the questions asked by your users

Optimise your online store for mobile devices

It is no secret that mobile usage is increasing exponentially year after year. In 2020, if you do not have a responsive online shopping website, you can forget connecting with more than half of your target audience. It is crucial that you adopt a mobile-first attitude when it comes to your online store and digital marketing strategies.

If you haven’t already, create an eCommerce website that is responsive for all devices – desktop, smartphone, laptop, tablet and so on. Once you have a responsive website, you must always make sure to keep the website updated. There should not be any kind of lag. Today’s highly impatient online shoppers do not like to wait for more than 3 seconds for a webpage to load. Since eCommerce websites are usually image-heavy, you need to compress and optimise the images so that your website runs smoothly and fast. If you need tips or assistance, you can reach out to Nhance Digital and our team of SEO experts will provide you with a customised solution.

Last, but not the least, we recommend that you connect with your audience on the different social media platforms like, Facebook, Twitter, Instagram and so on. This will help with your brand building and also boost your online store’s ranking in the SERPs. When SEO and social media management is done in tandem, it can fetch you an overall positive result.

Need help with eCommerce SEO? Leverage Nhance Digital’s search engine optimisation services and take the popularity of your online store to the next level.

What are the areas of SEO that help to optimise a website?

For every company, it is crucial to create a very strong brand presence. Thanks to the World Wide Web, it is easy today to instantly connect with potential consumers and share information regarding one’s products or services. Whether you are the owner of a small or big business and want to build your brand, you need to implement results-driven SEO strategies. 

When Nhance Digital provides SEO solutions, we lay emphasis on the following major areas

Website design: The cornerstone of any digital marketing is the design of the website itself. When it comes to designing a website, there is a lot to consider. It is crucial that your website is optimised for the search engines so that your website can be crawled and indexed by the search engine bots. Thanks to our team of website designers, we are adept in helping our clients optimise their website for getting better ranks in the SERPs. From the design to the navigation of the website, we make sure to handle it all.

Content: After the design of the website, the next step is crafting relevant, informative and unique content. Content comes in various forms. Today, content does not just refer to texts, but also images and videos. It can even include infographics and presentations. In order to attract maximum attention, our team of content writers create interesting content and break the content into small paragraphs, bullets and numbers. Our goal is to always attract the attention of the users and educate them so that they stay longer on a website and reduce the bounce rate.

Keywords: Keyword research is a very important step in SEO. Google and other search engines are constantly crawling websites to find keywords that match with the search terms entered by the users. At Nhance Digital, we have a team of keyword researchers and the necessary resources to help our clients find appropriate phrases for marketing their brand, products and services.

So, the aforementioned are a few crucial areas of SEO that cannot be overlooked. If you are hoping to expand your brand name in the online landscape, you need to strengthen your SEO efforts. As a well-known SEO company in Sheffield, Nhance Digital can provide you with tailor-made search engine optimisation solutions specific to your business objectives and requirements. With us, you can beat competition whilst not going overboard with your marketing budget.

What does Google consider when sending traffic to a website?

Search engine optimisation or SEO refers to strategies that need to be implemented for optimising a website for search engines like Google. Some of the strategies that we, at Nhance Digital, employ are keyword research, website audit, link building and so on. But, do you know what Google looks for when it is trying to decide whether to send traffic to your website or not? There are some factors that are in control whilst others that are not so much in our control. Below we have outlined some of the controllable factors that Google considers when sending traffic to a website.

Unique, fresh content

Older websites tend to be less active and they also tend to break the rules as they were created before the search giant became more sophisticated and started penalising black hat SEO strategy. This hurdle can be conquered by furnishing the website with fresh, original content. As a matter of fact, we have seen that websites with fresh content get more than 67% of traffic when compared to websites with old content.

Keyword

Google is constantly looking for keywords that match the search terms that the users have entered. If the match is close, you can expect high rankings in the SERPs. Also, Google is looking for keywords in the headings and titles. Google algorithms analyse what is on your website and compare it to other websites to check if what you have is relevant to the keywords. Typically, keywords are made up of 3 to 4 words. But, remember not to stuff keywords in your content as Google penalises that.

Quality links

Inbound links to your website are not a new trick, but you also need outbound links. You have to build a good link profile by seeking backlinks from trusted sources. Having premium quality links is a great way to drive traffic to your website. This is mainly because the search giant rewards websites that are of good quality and can be trusted. The more links you can acquire, the higher will be your chances of rising up the ranks in the SERPs.

So, these are a few things that Google considers when it is ranking a website or sending traffic to a website. If you want your website to thrive in the online space, avail Nhance Digital’s SEO services in Glasgow. We excel in providing personalised solutions.