No matter what size of your business is in London, competition is unforgiving in the digital spheres. Brands and businesses are fighting for users’ attention tirelessly. Hence, it becomes crucial to boost your website’s visibility on search engines like, Google, Yahoo and Bing.
To achieve this, you need the help of an SEO services company in London. With Nhance Digital by your side, things will become super smooth and easy. As a website’s visibility depends on many factors, we focus on one of the most fundamental attributes- domain authority.
Domain authority shows your website’s reputation on the Internet. A website with higher domain authority obtains a higher rank on the search engines. The visibility will further predict the brand’s performance to earn revenue.
How to improve domain authority’s score?
The truth is there is no shortcut, and we follow a comprehensive strategy. Here is a brief walkthrough.
Select a domain name
Domain names are nothing but the address that you see on the address bar. It is essential to have an easy address to reach your online store or website with no special characters. Adding special characters will only add confusion and make it hard for the visitors to look for your products and services.
Choose a domain name that is easy to types, remembers and relates to your brand. For extensions, we recommend using .com since it is old and suits industry standards. In addition, there are many extensions available like, .cloud, .co, .tech, .store and more. Pick one that resonates with the brand, audience and how you want your business to be perceived.
Create engaging and quality content
If you are wondering how to create quality content, the process is easy. Quality write-ups consist of well-researched data and valuable information, including how-to guides, e-book, blogs, articles, etc. These content pieces help readers recognising the existing issues and bestow answers to the problems.
The solutions can urge them to try a DIY method, or subscribe to a channel, or buy a product, or anything. Google ranks the websites based on their content’s quality. Therefore, you need to create superior quality content if you wish to improve the domain’s score.
On-page SEO optimisation
On-page SEO is all about putting targeted keywords on the website content. The search engine spiders crawl these keywords and present the website before the visitors who search for similar products/services.
Our SEO specialists ensure to keep the keyword density between 0.5% to 1.5%. They use heading tags to make it easy for web crawlers to locate the breakup of the pages. Targeted keywords are selected carefully because any wrong keyword will be just a waste of effort. We focus on creating permalinks, meta descriptions, alt-texts for images and keyword-rich titles to improve the page’s rank.
Off-page SEO focuses on distributing content on various social media platforms and websites that redirect visitors to the main website. This helps in calculating the domain authority’s score. This means your domain authority is directly associated with the number of backlinks your website has. Hence, write more and more content and publish them to boost the domain’s rank.
Technical SEO optimisation
Whilst doing technical SEO optimisation, we encourage building a mobile-friendly website, improving your web page loading speed, rejecting duplicate or redundant content, displaying an XML sitemap, using SSL, enabling AMP (accelerated mobile pages), including structured data markup, publishing articles frequently and more. These help the search spiders to index and crawl the sites better.
Choose us to boost your domain authority today!
Domain authority has its science, and there is no ‘one method’ that can improve its score drastically. With Nhance Digital, you will get the best end-to-end services in the UK undoubtedly. Being a reputable SEO services company, we offer packages to different kinds of business, regardless of the size and industry type.
Our SEO experts stay updated with the latest trends and techniques and apply them to achieve the fastest result. As SEO is an ongoing process, you cannot expect to see results too soon. But, we make sure to use a myriad of approaches to help your brand stay ahead of the game.
Want a customised SEO package? Contact us now!