In today’s time and date when technology has greatly evolved it is essential to stay updated with recent trends. The need for local Search Engine Optimization is a necessity for all kinds of businesses, something of a trend which one has to keep up with. Local SEO is becoming an essential part of every business; it not only ensures success but helps in keeping the business in vogue across various search engines. To put it in a nutshell local SEO helps prospective customers in finding information about companies or business ventures near their location or pertaining to the kind of services they are looking for. This helps in a better customer outreach which is beneficial for business expansion. With the increased usage of smart phones, local SEO too has grown significantly over the last few years. This is mainly because many use search engines on their phones to find the local cafe, bar or ATM near their location and since local SEO’s main focus is to show results near ones location it supplements a smart phones usage. Local SEO is extremely helpful when potential customers may have heard of your company or about your business but do not have the phone number or email address to establish contact. Sometimes customers may be looking for a special type of service but may not have a company in mind; local SEO not only helps in providing with good options but helps the search engines find businesses. It connects the consumer/customer with the ideal company i.e. somewhere near the customer’s location. It is extremely important for a company to adopt best SEO practices i.e. to provide clear information on the company website pertaining to contact details and most importantly the services being provided. Without local SEO the company website page will not rank high enough in the search results, making it harder for people to know about the company, hence it is important to invest in local SEO if one wants to compete in the market.