Social Media: Top Trends That You Must Consider In 2018

So, you have an active social media presence like many of your competitors? That is great news, but did you know that things are changing fast in the world of social media? In 2017 alone, there were some major changes:

  • Twitter increased its 140-character limit
  • Instagram stories successfully hijacked the user base of Snapchat
  • Facebook finally laid down the fake news law

Needless to say, last year has been nothing short of a social media whirlwind. We, at Nhance Digital, strongly believe that if you want to survive 2018, you need to be prepared and as social media consultants, we can help prepare you for the year.

Given below are some of the social media trends rounded up by our team that you must consider this year to achieve success.

# Go live! Over the last couple of years, consumption of video content has increased at an exponential rate and 2018 is no different. This year demands brands to become broadcasters as social TV-style and mobile video programming takes centre stage. This can also help to open new avenues for engaging with social audiences. Facebook Live and YouTube Live are some of the popular live streaming platforms that you can make use of.

# Adopt AI: Even though Artificial Intelligence is a future-facing trend, you can expect to start enjoying the benefits from this year onwards. For instance, Facebook has released a brand new predictive analysis in order to assist marketers in finding insights quicker. You can make use of AI in social commerce, customer care, content delivery and analytics. If you are unsure about the implementation of AI with your social media campaign, avail the service of our social media consultant UK. We will guide you and help in crafting an ROI-driven strategy where AI is integrated into the core.

# Tap into peer influencers: Trust in corporations and governments is constantly on the decline. At such a time, consumers are turning to a familiar source, which is each other. This year, we are basically moving towards smaller spheres of influence where micro-influencers, customer advocates and employees matter the most.

Before you come up with a brand new social media strategy for your brand, you need to find out which existing tactics are yielding results and which new techniques can benefit you. Our consultants will conduct a thorough assessment and offer recommendations. Talk to us, today!

Lucrative SEM Strategies in Today’s E-commerce Environment

Online sales continue to grow in number, but new e-commerce business owners are struggling to catch sizeable online customer base. As such, search engines prove to be a good survival tool for upcoming e-businesses looking for ways to stay in the radar of online shoppers. At Nhance Digital, we believe that the only way to better your chances of success is to ensure that your website is optimised to make the most of both natural and paid search.

We have put together a list of strategies that you can implement to make sure that your SEM (search engine marketing) campaign brings you lucrative returns. Here, take a look below.

# Get indexed with the top search engines

We are of the opinion that getting all the pages on your website indexed with search engines like, Google, Yahoo and Bing is vital to get search engine traffic, as well as, orders. However, since the algorithms of getting your pages to rank high in the natural search results are constantly changing, you might face difficulty indexing your pages. Our experts can help you overcome such problems as we are continually updating ourselves to the algorithm changes.

# Manage copy for natural and paid search

You can consider personalising your content in order to enhance your rankings in natural search. Even though no two search engines are alike, you can optimise your content with a focus on the standard variables, such as product name, page title, image alt description, metadata, visible HTML text and so on. Adding your key phrases or targeted keyword in each of the mentioned variables might also help to improve the performance of your content. Also, you must simultaneously manage your copy for paid search to stand out. As a trustworthy search engine marketing agency UK, we can provide you with all the assistance that you need to manage your content.

# Utilise paid and natural search in succession

Paid and natural search share a symbiotic relationship. Whilst natural search slowly yields results and is a long term strategy, paid search yields results faster and with trackable ROI. However, natural search is much more flexible because it is not dependent on a search engine or keyword. By using both together, you will be able to find a profitable balance.

If you want to implement the above-mentioned SEM strategies to gain online success, contact Nhance Digital.

What are the Benefits of Link Building Beyond SEO?

Link building is not just effective, but necessary for any successful SEO campaign. The links earned by you are absolutely valuable and also play an integral role if you want your domain to rank high in organic search. At Nhance Digital, we believe that the benefits of link building go beyond SEO. Keep reading to find out some of the benefits compiled by our team of professionals.

# Referral Traffic

Referral traffic is perhaps a more obvious, yet mostly forgotten benefit of link building. As the existence of the links is indefinite, it can be clicked by readers at any time that they wish to learn more about you or your topic. People are able to get back to your site with ease by following your link. We have often found that the referral traffic that websites get, via link building is far more than what they earn from higher rankings.

# Domain and Page Authority

The quality and quantity of inbound links to a page are one of the biggest factors of consideration when Google determines which pages to rank. The more inbound links your page has, the more is the page and domain authority. Whilst page authority refers to the quantity and quality of inbound links, domain authority refers to the inbound links for your entire website.

# Brand Visibility

Link building offers a great opportunity for the exposure of your brand. For instance, any source that you get in touch with for an opportunity to guest post provides you with a brand new outlet of readers. You will be able to reach out to customers who have never heard of your brand before. We can help you gain brand visibility through our SEO link building service. This will lead to brand recognition and also offer you the chance of earning direct traffic.

# Improved Trust and Credibility

Link building will help to put your page or brand name on high-profile, well-known publications. This will make you appear credible and trustworthy in the minds of your target audience leading to better conversation rates. You will also appear to be someone of authority in your niche.

The above-mentioned are only a few of the benefits that link building can fetch you. For a well-designed and researched link building strategy, contact Nhance Digital. Thanks to our years of experience, we know which tactics work.

Implement White Hat SEO Link Building Techniques Now

Link building is a crucial part of digital marketing, especially SEO. It is one of the smartest ways to promote your website with an objective of obtaining good quality links. When it comes to link building strategies, there are white, black and gray hat tactics that webmasters employ. However, thorough research conducted by the SEO professionals at Nhance Digital has revealed that black and gray hat link building tactics are penalised by Google and other search engines. Unless you want your website to be banned from ranking, we recommend that you only apply white hat link building techniques.

We, at Nhance Digital, follow certain tried and tested white hat SEO link building strategies to help our clients get relevant and credible links from authoritative sites and pages. Given below are some of the tactics that have helped our clients acquire a top ranking position on the SERPs.

Using blogs to build links

Using blogs is one of the simplest link building techniques to build links. By using helpful, quality keywords and internal links in the content, we have helped Google and other search engines to learn what our clients’ content is all about. This strategy also helps in improving the relationship of our client’s website with authorities in their niche. It even enhances the chances of getting backlinks.

Encouraging social media shares

We promote social media shares so that our clients’ content can get into more hands. This is mainly because social media networking sites are a great avenue through which new content can be discovered by people. Here again, our white hat SEO link building efforts have helped to generate high-quality backlinks. We can even assist you in making your share buttons easily accessible on your blog posts.

Guest posting

Guest blogging or posting is the process of submitting blog posts on another blog. Thanks to our team of content writers, we have aced guest posting for our clients. We have helped them reach out to authority websites in their industry and receive good quality backlinks. You can engage us to take advantage of our guest posting expertise.

The SEO experts at Nhance Digital only follow white hat link building techniques. We do not employ black or gray hat tactics. If you need any assistance in applying the above-mentioned link building techniques, do not hesitate to reach out to us.