The top SEO metrics that you need to know

As a digital marketing company in London, NHANCE Digital’s team of marketers consider it important to measure the success of our SEO work. We work with several tools to assess the progress of our SEO strategies. Our SEO professionals also monitor the SEO metrics and prepare reports for the clients.
Here, we have spoken about some of the most important SEO metrics that we take into consideration. These metrics allow us to ascertain whether the strategies implemented by us are working and bringing results.

Organic website traffic

This is one of the most important SEO metrics. Organic traffic relates to the online traffic that a website earns after appearing in the SERPs. This online traffic is earned without having to pay for them.
The reason why this metric is crucial is because it shows how many people are visiting your website. The more number of people visiting your website, the more are your chances of converting them to actual paying customers. Overall, 60% of the total traffic to your website is represented by organic traffic.

Rate of conversion

A huge number of organic traffic is great because it gives you the opportunity to convert them into leads and customers. If your conversion rates are high, it means that you are acquiring more customers and your business is growing. The number of leads that you are converting into sales would ultimately boost your bottom line and bring more revenue.

Bounce rates

The bounce rate relates to the number of people who have bounced away from your webpages or website. It is always better to have a lower bounce rate. If the bounce rate of your website is high, it means that your website is not properly optimised and visitors are not liking what they are seeing or experiencing.
To lower your bounce rate, you need to audit your website and find out the issues. Some of the common problems might be slow-loading pages, poor content, poor visuals, confusing navigation, not optimised for mobile devices and so on. It is important to fix these issues or you will be doing your competitors a favour.

The CTR or click-through rate

The click-through rate or CTR refers to the number of people who are clicking your link after they have viewed it on the SERPs. You must pay attention to the percentage because it is a clear indication of how well your webpages are ranking in the search engine results. It is also an indication of how much the content is appealing to your target audience.
If your CTR is not as much as you have expected, it means that your audience is not liking what they are seeing.

Titles and descriptions that are duplicate

It is important to audit your website frequently to check that there are no duplicate descriptions and titles that can negatively impact your SEO rankings. When several pages have the same meta descriptions, title or content, they can limit your ability to rank on Google and also dilute your topical authority.
If there are any duplicate content, make sure to fix the problem right away.

Number of pages crawled per day

We can help you get the information of how many pages have been crawled by search engine crawlers per day for the last ninety days. If your website has thousands of webpages and only a negligible percentage has been crawled, it means that there might a problem with your website. It might be that your pages have some issues that are preventing the bots from crawling your page. If your pages do not get crawled, they will also not get indexed and your audience will not be able to find it online.
So, these are few of the important SEO metrics that we closely follow on behalf of our clients. We make sure that the metrics are checked properly and if any website is not functioning properly, our specialists immediately come up with a strategy.
If you have been on the lookout for a digital marketing agency in London, contact Nhance Digital. We will take care of the SEO needs of your website, along with website design, social media marketing and more.

Top SEO techniques that you should be using in 2021

Positioning your webpages on the top of Google SERPs ranking is crucial, especially if you want your website to have an enormous organic reach. Well-ranked pages also increase the possibility of attracting, as well as, converting leads. You can achieve this objective by applying SEO techniques that are specifically designed to adapt to the ranking criteria of Google’s algorithms.

However, these criteria are not permanent as Google frequently changes and updates them.

Besides Google’s algorithms and ranking factors, it is also important to consider the preferences and behaviour of your audience. Maintaining a good ranking position is somewhat synonymous with the quality of experience that you are offering your website visitors.
With that in mind, NHANCE Digital has outlined some of the most vital SEO techniques that you should be using in 2021. Take a look.

Valuable and Relevant Content

The importance of good, plagiarism-free content continues to rise year on year. It is no different in 2021. The difference, however, is in the way that content is created. Today, you need to craft content based on user persona so that when your target audience reads the content, they feel satisfied. The content should give readers an idea of your company, products or services and also touch upon the needs, wishes and pains of the audience.

Right from your website content to blog posts and articles, each one of them should be created carefully. You need to have a content development strategy, which is based on proper market and user research.

Put emphasis on user experience

Satisfying your target audience is important when you are hoping to achieve success in SEO. But, you must remember that satisfaction does not only depend on quality content.

When we talk of good user experience or satisfaction, we are referring to your user’s interaction with each element of your website or brand. Simply put, when visitors are visiting your website, they should find intuitive menus, fast-loading pages, relevant content, CTA buttons, simple navigation and other such elements that will make their experience richer and more long-lasting.

SEO for mobile devices – a necessity!

Have you been following SEO trends of the previous years? If so, you might already know that mobile SEO has become more important than ever. It all started with mobile searches surpassing desktop searches. After which, Google thought of rolling out the mobile-first search index. With this, Google has been considering mobile versions of a website as primary and considering the desktop version as secondary.

This means that by now, you should have a responsive website that works brilliantly across all devices and screen sizes. As a leading SEO provider in the UK, we can tell you that having one website is better than designing two websites – one mobile version and one desktop version. One responsive website would mean that the website will adapt easily to the device that it is being viewed in. You do not have to worry about the expenses or maintenance of two separate websites.

Website security is a must

When it comes to ranking websites, Google assesses the security status of websites. If you want your SEO strategy to be a success, you need to add security features like, SSL certificates. Unless you do this, your visitors will know that they are visiting a website that is not secured. They might not access your page since safety is of utmost importance in today’s online environment.

Know the search intent of your target audience

For a long time, Google has prioritised user-focused optimisation. The objective is to deliver content that caters to the specific intentions of the users. This means that you need to first understand the intension of your audience before creating content. Also, the content has to be written using natural language. Always remember that you are creating content for your users as well and not just for the search engine crawlers.

So, have you been using these SEO techniques? If you need any help, you can reach out to NHANCE Digital, your go-to SEO services company in the UK. Our SEO specialists will provide you with a personalised strategy according to your budget and business objectives.