SEO Trends to Keep in Mind for 2020 and Beyond

As online competition heightens and new websites are constantly being launched, it is time for you to rethink your SEO strategy. Your business website must meet the high standards of requirements set by Google and other search engines. For this, you need to know the SEO trends that are on the horizon and Nhance Digital’s SEO experts have compiled some of them for you. Take a look below for SEO trends 2020.

Google’s featured snippets

In recent years, Google has evolved to provide better search experience for the users and the most notable change is featured snippet. Featured snippets appear above the organic search results and it is usually known as position ‘0’. You can take advantage of this to drive more clicks to your business website by providing answers to the most commonly asked questions. Featured snippets are analysed and boosted to the top as per their quality. So, if you want more clicks, you need to craft content according to the requirements of featured snippets.

Secured websites

The importance of user safety cannot be emphasised enough. Even though user safety has little to do with SEO, it helps in enhancing your website’s user experience. If a user does not feel safe visiting your webpage, he/she will quickly abandon it. Also, Google has started warning people against opening websites that are not secured. Make sure to enable the HTTPs protocol for your website so that users know that your website is authenticated and encrypted.

High-quality content

Content will remain king in 2020 and beyond. Users are always on the lookout for relevant, informative and interesting content. You must remember that users mostly head towards a website with questions, hoping that they will find their answers. So, you must invest in crafting premium quality content that will drive traffic to your website.

Page loading speed

Internet users are known to be impatient, especially the millennials. You cannot expect them to wait for more than 3 seconds for your website to load on their desktop, laptop or mobile devices. You need to make sure that your users do not have to wait long, or else, they will abandon your website.

So, these are a few of the changes that you can consider implementing ahead of 2020. If you need any help, our team is eager to assist. We are one of the top SEO marketing companies in Edinburgh with over 10 years’ experience.

Onpage SEO – Think Beyond Content

Over the years, SEO ranking factors and guidelines have changed hugely. Today, you cannot expect to see results by simply optimising the landing page, heading tags and meta data of your website. There is a pressing need to provide insightful and relevant information about your products or services to your target audience. For this, it is crucial to have a deep understanding of how a search engine functions and perceives information.

Even though content is not the only need for onpage SEO, Nhance Digital’s team of SEO professionals in Manchester are certain that content continues to be the most crucial element of a landing page for the search engines. If your goal is to make your website rank higher in the SERPs, your website must show authority, expertise and trust in your niche.

However, we strongly recommend that you look beyond content. Just crafting informative content for your website is not enough. You also need to optimise various aspects of the content for the search engines. For that, it is crucial that you identify the things that Google will see when its bots are crawling your website. The emphasis here is to comprehend the small elements that the search giant crawls. Some of those elements include the following:

  • Heading tags: Heading tags are typically used to break up content and it is important that you split it accordingly. Our professionals recommend that you must keep the paragraphs short and crisp.
  • Image titles and alt tags: If you are using images for your content, make sure that you optimise it using image titles and alt tags. This will make it easier for Google to understand what the image is about.
  • Density of keywords: You must already be aware that using the right keywords in your content is vital for coming up on search results. Google shows the most relevant content to satisfy the queries of the users. But, you must not go overboard when it comes to using keywords. Keyword stuffing may result in Google penalising your website.
  • Use of semantic keyword: In order to increase your chances of ranking high in the SERPs, make use of semantic keyword throughout your content.

So, these are a few of the content elements that you need to optimise for boosting your onpage SEO efforts. If you want more information, you can connect with Nhance Digital, the leading SEO services company in Manchester.

Effective Ways to Strengthen Your On-page SEO

More and more people are turning to the Internet for finding products or services. This has made SEO critical to the success of businesses of all sizes and types. If your business website is not visible on the popular search engines, you cannot hope to beat your competitors. However, the problem is that most businesses in Sheffield are unaware of how to optimise their website for on-page SEO. Luckily, Nhance Digital’s SEO professionals have listed below some of the best practices that you can consider.

Optimise your page titles

Even though most people do not realise, the title tags or page title is immensely important. It is the first thing that search engines spiders read when scanning a website. Page titles are crucial because they inform the search engines what the website is trying to get found for. Make sure to include relevant keywords in the titles so that it is easier for the search engine spiders to crawl and index your website.

Optimise your pictures

It is very important that you structure your website content in a way that it is easier for your visitors to scan through. This means including bullet points, subheads and most importantly, images. This helps in making the webpage appear appealing. But, when you include images, you also have to make sure that they are properly optimised for the search engines. You can include alt tags to optimise images so that search engine crawlers know exactly what the picture means.

Include meta descriptions using keywords

If you are unaware, meta descriptions of a webpage are the brief description that appears beneath the title of a page in search engines. It is crucial that you optimise the meta descriptions using relevant keywords so that users are enticed to click on the page.

Create internal links

The creation of internal links is particularly true for blog posts, but can also be applied to other webpages. When you are creating blog posts, it is vital that you link them to other blogs or pages on your business website. This will lead visitors to more content found on your website.

These are a few of the tactics that can be used to heighten your on-page SEO. If you want more information or want to know specific tactics for your business, contact Nhance Digital. We are the best SEO agency in Sheffield and can handle all your marketing needs.

Stay Ahead of the Competition with an SEO Agency

When it comes to promoting your business online, the implementation of the right marketing techniques plays a crucial role. As a leading provider of affordable SEO services in Liverpool, we can assume the responsibility of marketing your products or services in the online landscape so that you can rest in harmony. Regardless of whether you are a new business or have been around for quite some time, our SEO services can guarantee significant results. Below given are some of the reasons why you should join hands with us.

We only employ white hat SEO strategies

Unlike other SEO agencies in Liverpool, Nhance Digital does not advocate black hat SEO strategies. Our team of SEO professionals always ensure to craft tactics that are compliant with the rules and regulations of Google. This ensures that your website never gets banned or termed ‘spam’ by Google.

Our solutions are customised and results-oriented

We are an agency with more than 10 years’ experience in digital marketing. Our team takes the time to understand clients’ business model, needs and goals. We also conduct a thorough SEO and website audit to find out which existing strategies are working and which ones require polishing. Based on our audit report, our team of professionals come up with a bespoke SEO solution that is ROI-focused and results-driven.

We have a team of dynamic digital experts

When it comes to digital marketing, Nhance Digital has emerged as a company of repute thanks to our proven track record and ever-expanding client base. Our team of digital experts consist of SEO professionals, social media experts, PPC campaigners, link builders, content writers and website designers. If you hire our services, we can take care of every aspect of your digital marketing needs.

So, if you are trying to make your name in the online world, turn to Nhance Digital. We have the expertise, experience and resource that is needed to propel you ahead of your competitors. With our well-crafted solutions, you can dominate the online space and have your website show up on top of the search engine results.

If you need more information regarding our strategies and work process, connect with us. Our team will be more than happy to satisfy your questions and clear your doubts. Share your specific business requirements and objectives, and allow our team to help you stand out in your niche.