As online competition heightens and new websites are constantly being launched, it is time for you to rethink your SEO strategy. Your business website must meet the high standards of requirements set by Google and other search engines. For this, you need to know the SEO trends that are on the horizon and Nhance Digital’s SEO experts have compiled some of them for you. Take a look below for SEO trends 2020.
Google’s featured snippets
In recent years, Google has evolved to provide better search experience for the users and the most notable change is featured snippet. Featured snippets appear above the organic search results and it is usually known as position ‘0’. You can take advantage of this to drive more clicks to your business website by providing answers to the most commonly asked questions. Featured snippets are analysed and boosted to the top as per their quality. So, if you want more clicks, you need to craft content according to the requirements of featured snippets.
The importance of user safety cannot be emphasised enough. Even though user safety has little to do with SEO, it helps in enhancing your website’s user experience. If a user does not feel safe visiting your webpage, he/she will quickly abandon it. Also, Google has started warning people against opening websites that are not secured. Make sure to enable the HTTPs protocol for your website so that users know that your website is authenticated and encrypted.
Content will remain king in 2020 and beyond. Users are always on the lookout for relevant, informative and interesting content. You must remember that users mostly head towards a website with questions, hoping that they will find their answers. So, you must invest in crafting premium quality content that will drive traffic to your website.
Page loading speed
Internet users are known to be impatient, especially the millennials. You cannot expect them to wait for more than 3 seconds for your website to load on their desktop, laptop or mobile devices. You need to make sure that your users do not have to wait long, or else, they will abandon your website.
So, these are a few of the changes that you can consider implementing ahead of 2020. If you need any help, our team is eager to assist. We are one of the top SEO marketing companies in Edinburgh with over 10 years’ experience.