You are here for a reason, and that reason is to have your website perform and do what you want it to do.
In most cases that means that you want it to help your business grow by producing sales. Certainly, there are some websites that are not for profit, but you still want your website visitors to take some form of action, whether that is to make a donation to a charity, join your membership list, read the latest article on your blog (where you persuade the visitor to take some form of action) – whatever it is, you want every visitor to take action.
That means that you need traffic. And not just any old traffic. You could have a million visitors a day to the most beautiful website in the world, but if they don’t take the action that you want then the whole thing is a waste of time.
How do you get visitors of the right sort? How do you get them without doing any advertising? You do it by persuading Google that your website is the best in its’ field, so that Google kindly places your website at the top of page one.
Your website MUST be on page one because the figures show that only 10% of searchers ever go to page two. Indeed, you want to be at the top of page one, because the figures also show that the top three websites get 50% of all clicks between them, so that’s where you need to be.
How do you get to the top of page one of Google?
That is where we come in at Nhance Digital. Our job can be summed up in a sentence: it is to get you to the top of page one – and keep you there! Getting there is only the first part of the job. You have to remember that Google is constantly making changes to its’ algorithms, so what worked last week may not work this week. Tough, but true. So at Nhance Digital we have to keep up to date with every change that Google makes.
Google Has No Emotion
You also have to recognise that Google has no emotion. It really could not care less about YOU, the person who owns the website. All that Google is interested in is whether a website meets its’ highly critical, ever-changing, requirements. If it does, you get to the top. If it doesn’t, you don’t. In that sense it is that simple.
And that is where we come at Nhance Digital to arrange things so that your Brighton area business gets to the top.
That involves a considerable amount of work on our part, commencing with an audit of your website as it stands at present. We provide that service free of charge.
By doing this we can show you what needs to be done. If you wish to appoint us as your Brighton SEO experts, we then undertake all the work required. In most cases this means changes to the website. We research keywords to find the ones Google wants to see, and we add them in the right places. We may need to add or delete pages.
We most certainly need to get you backlinks from authority sites.
We need to add content to your site on a regular basis, because Google likes to see relevant and fresh content.
In short, as far as SEO is concerned, we have been doing it for over ten years and we know what works.