As brand new online retailers join the eCommerce business competition, it is important for eCommerce marketers like yourself to stay updated regarding the latest tactics, trends and algorithm changes. We, at Nhance Digital, believe that the only way for businesses to stay ahead of the competition is through the adoption of the latest SEO techniques.
Whilst some things will continue to remain the same, such as linking to external sources and using relevant titles, other elements that continue to evolve. But, before we tell you how to do SEO for your online store, let us tell you the importance of SEO for your business.
Why does your eCommerce business need SEO?
If you want your eCommerce store to be found organically on search engines, you have to prioritise SEO. After all, approximately 70.6% of all traffic to your online store starts with a Google, Yahoo or Bing search.
When your eCommerce store is properly set up, SEO is probably the only digital marketing channels that will continue to pay you dividends for a long time.
As a digital platform, your eCommerce shop need to be found on the Internet to have a dominating online presence, convert users to actual customers, and enhance your bottom line. By optimising your online shop to deliver relevant content to popular search engines, your content will be displayed properly in the SERP for your potential customers to easily find you and start shopping.
Keep reading if you want to know the biggest SEO updates for eCommerce in 2020.
User-focused SEO optimisation
It has been a few years that Google has been making use of learning algorithms to enhance the search user experience. Google heavily penalises keyword-stuffed webpages and also pages that do not offer users any real value.
In 2020, Google came up with BERT, which is the search engine’s latest algorithm model. BERT assesses the structure of a user search to properly understand the context of why the keywords have been used. What does this mean for your online store?
With BERT around, you need to make sure that the content found on your online store is what your target audience is looking for. Your content must cater to the needs and wants of your customers. At Nhance Digital, we focus on developing content with user intent in mind when working for an eCommerce website. Our main emphasis is always on the journey of a buyer and our writers make sure that the content is always more than just a string of keywords.
Good quality, informative content
High-quality content continues to be the lifeblood of SEO, even in 2020. Content affects everything on your website, from the types of links you build to the actual structure of your website.
From your email marketing campaigns to SEO strategy, you need quality content that offer real value to your users. If you want to succeed with eCommerce SEO this year, you must focus on crafting content that is authoritative and relevant with long-tail keywords.
When you are developing content, keep in mind the following:
- Understand what your target audience is looking for
- Create authoritative content that offers solutions to your users
- Create content for the different stages of the buyer’s experience
- Understand the motive behind the questions asked by your users
Optimise your online store for mobile devices
It is no secret that mobile usage is increasing exponentially year after year. In 2020, if you do not have a responsive online shopping website, you can forget connecting with more than half of your target audience. It is crucial that you adopt a mobile-first attitude when it comes to your online store and digital marketing strategies.
If you haven’t already, create an eCommerce website that is responsive for all devices – desktop, smartphone, laptop, tablet and so on. Once you have a responsive website, you must always make sure to keep the website updated. There should not be any kind of lag. Today’s highly impatient online shoppers do not like to wait for more than 3 seconds for a webpage to load. Since eCommerce websites are usually image-heavy, you need to compress and optimise the images so that your website runs smoothly and fast. If you need tips or assistance, you can reach out to Nhance Digital and our team of SEO experts will provide you with a customised solution.
Last, but not the least, we recommend that you connect with your audience on the different social media platforms like, Facebook, Twitter, Instagram and so on. This will help with your brand building and also boost your online store’s ranking in the SERPs. When SEO and social media management is done in tandem, it can fetch you an overall positive result.