How to do SEO for an eCommerce business in 2020?

As brand new online retailers join the eCommerce business competition, it is important for eCommerce marketers like yourself to stay updated regarding the latest tactics, trends and algorithm changes. We, at Nhance Digital, believe that the only way for businesses to stay ahead of the competition is through the adoption of the latest SEO techniques.

Whilst some things will continue to remain the same, such as linking to external sources and using relevant titles, other elements that continue to evolve. But, before we tell you how to do SEO for your online store, let us tell you the importance of SEO for your business.

Why does your eCommerce business need SEO?

If you want your eCommerce store to be found organically on search engines, you have to prioritise SEO. After all, approximately 70.6% of all traffic to your online store starts with a Google, Yahoo or Bing search.

When your eCommerce store is properly set up, SEO is probably the only digital marketing channels that will continue to pay you dividends for a long time.

As a digital platform, your eCommerce shop need to be found on the Internet to have a dominating online presence, convert users to actual customers, and enhance your bottom line. By optimising your online shop to deliver relevant content to popular search engines, your content will be displayed properly in the SERP for your potential customers to easily find you and start shopping.

Keep reading if you want to know the biggest SEO updates for eCommerce in 2020.

User-focused SEO optimisation

It has been a few years that Google has been making use of learning algorithms to enhance the search user experience. Google heavily penalises keyword-stuffed webpages and also pages that do not offer users any real value.

In 2020, Google came up with BERT, which is the search engine’s latest algorithm model. BERT assesses the structure of a user search to properly understand the context of why the keywords have been used. What does this mean for your online store?

With BERT around, you need to make sure that the content found on your online store is what your target audience is looking for. Your content must cater to the needs and wants of your customers. At Nhance Digital, we focus on developing content with user intent in mind when working for an eCommerce website. Our main emphasis is always on the journey of a buyer and our writers make sure that the content is always more than just a string of keywords.

Good quality, informative content

High-quality content continues to be the lifeblood of SEO, even in 2020. Content affects everything on your website, from the types of links you build to the actual structure of your website.

From your email marketing campaigns to SEO strategy, you need quality content that offer real value to your users. If you want to succeed with eCommerce SEO this year, you must focus on crafting content that is authoritative and relevant with long-tail keywords.

When you are developing content, keep in mind the following:

  • Understand what your target audience is looking for
  • Create authoritative content that offers solutions to your users
  • Create content for the different stages of the buyer’s experience
  • Understand the motive behind the questions asked by your users

Optimise your online store for mobile devices

It is no secret that mobile usage is increasing exponentially year after year. In 2020, if you do not have a responsive online shopping website, you can forget connecting with more than half of your target audience. It is crucial that you adopt a mobile-first attitude when it comes to your online store and digital marketing strategies.

If you haven’t already, create an eCommerce website that is responsive for all devices – desktop, smartphone, laptop, tablet and so on. Once you have a responsive website, you must always make sure to keep the website updated. There should not be any kind of lag. Today’s highly impatient online shoppers do not like to wait for more than 3 seconds for a webpage to load. Since eCommerce websites are usually image-heavy, you need to compress and optimise the images so that your website runs smoothly and fast. If you need tips or assistance, you can reach out to Nhance Digital and our team of SEO experts will provide you with a customised solution.

Last, but not the least, we recommend that you connect with your audience on the different social media platforms like, Facebook, Twitter, Instagram and so on. This will help with your brand building and also boost your online store’s ranking in the SERPs. When SEO and social media management is done in tandem, it can fetch you an overall positive result.

Need help with eCommerce SEO? Leverage Nhance Digital’s search engine optimisation services and take the popularity of your online store to the next level.

How many types of link building are there in SEO?

The process of link building cannot be ignored if you want to improve the search ranking of your website, establish the authority of your website, drive traffic and boost user experience. For the unaware, link building is the method of acquiring hyperlinks from other websites and linking them to your own. A hyperlink is a way for users to quickly navigate between pages on the Internet. Search engines make use of links to crawl the web. This is why acquiring high-quality links is crucial and it can put you ahead of your competition.

Below, Nhance Digital’s team of link builders have explained the types of links that are important to your website and SEO efforts.

Inbound links or backlinks

Backlinks are incoming hyperlinks from other websites to your website. As per Google, backlinks are one of the three most vital ranking factors. But, whilst webmasters earlier used to get as many backlinks as possible to enhance search rank, that is no longer the correct approach. Quality matters when it comes to backlinks and this is how you can get them.

  • Craft content that is valuable and interesting –Creating valuable content that generates links organically from websites wanting to share the content with their visitors is the best way to get high-quality backlinks.
  • Find high-authority domains –Backlinks coming from high-authority domains are considered to be trustworthy by Google. So, look for domains with the .gov (government domains) or .edu(educational domains) extension as they are known to provide good quality links.
  • Search for good linking candidates and request them to link to your website – This is where you have to carry out a thorough analysis of your competitors and find out what websites are linking to their website. We can help you in finding out where your competitors are getting their backlinks from. Once you have that list and have created your content, the next step is reaching out to those website owners, and other influencers and online authorities in your niche, and ask them to link to your website.
  • Disavow or remove bad links – Anyone can link to your website, which means you have to be vigilant and check regularly for links that can hurt your website’s ranking. If you find low-quality links, disavow them or contact the source and ask them to remove it.
  • Focus on link diversity –Google puts a lot of emphasis on link diversity. This is why we recommend getting links from different quality websites instead of getting many links from one website.

Outbound links

Outbound links are those links that are sent from your website to other websites. After backlinks, outbound links are the most crucial type of link that can boost your website’s search ranking.

For this, you need to go through the content available on your website and identify those places where outbound links might be useful to your website visitors. You can link your content to a research or a more in-depth piece of content.

When you create outbound links to quality websites, you are providing both value to your visitors and augmenting the authority of your website.

Internal links

Internal links are those links that go to other webpages within the same website. This helps website visitors find relevant and related content on your website, which makes them stay longer.

Furthermore, internal links help search engines comprehend the structure of your website, see how the content found on your website is related, and recognise the most crucial pages on your website. All of this can help increase your search rankings and make it easier for users to find your content.

Every time you add a new blog post or any other type of content, make sure to be on the lookout for opportunities to link related content existing on your website to the new post. For this, you have to conduct a content audit to find the most popular pages on your website and insert a link on those webpages to other relevant content so that link authority is spread out throughout your website. You must also ensure to use anchor text that contains relevant keyword relating to the destination page. It should not be something generic like, read here or click here.

In addition to the above-mentioned link building types, we also spend considerable time in obtaining links manually for our clients. This is where we put in a lot of time and effort in contacting other bloggers and website owners, and request them to link to our clients’ websites. But, what we do not engage in is self-creating links as that is a method used by black hat link builders to fool the search engines. This type of link building only fetches bad links and as a leading link building agency in the UK, we at Nhance Digital only render white hat link building solutions.

Do you need help with building links? Call us.

How is Digital Marketing Important for the Healthcare Industry?

Keeping up with evolving digital trends is an endeavour, especially for the ever-changing healthcare industry. Healthcare marketing can be challenging and convoluted from the Data Protection Act limits to legal restrictions and changing consumer behaviour and market structure. There is no one-size-fits-all solution. As a decade-old digital marketing company, we at, Nhance Digital have the first-hand experience that what works for one organisation might not work for the other.

However, instead of competing, most healthcare organisations throw in the towel by depending on outdated methods of marketing and advertising. We are trying to say that healthcare organisations and practitioners need to embrace digital marketing strategies to achieve success. While it was earlier possible to opt for traditional methods and do without healthcare digital marketing today, it has become indispensable. The reason for this is the ever-increasing number of people who are actively online and looking for solutions to their problems, including answers to healthcare-related questions.

That said, if it were possible to connect with prospective patients anytime or anywhere doing what done yesterday, everyone would still be doing it. Instead, let us tell you some of the reasons that make digital marketing important to the healthcare industry.

Potential patients live in a digital world

In today’s digital age, your healthcare organisation or practice needs to implement online strategies to reach out to prospective patients living in a digital world. Virtually all healthcare needs that lead to a hospital or doctor selection begin with online searches. Some studies say that more than 80% of people rely on search engines when looking for something, including doctors and hospitals. The only way to tap into this market is by adopting your practice or hospital’s online methods of marketing. 

Searching for healthcare providers online is a popular activity

Today, everything from grocery shopping to buying clothes and even automobiles has done online. By using SEO and PPC, you can create your online presence and make it easier for your future patients to find you. 

More and more people use mobile devices to surf the Internet

Working tight schedules and taking care of family demands leaves little time to do anything else. Most people rely on online searches or seek recommendations when it comes to finding healthcare providers. Since most people stay connected on the Internet using their mobile devices, you mustn’t just stop at creating a website. It would help if you also made your website responsive so that your present and future patients can reach out to you across all of their devices. 

Be able to reach your patients when they need you

The way people interact with healthcare providers or facilities varies on their needs. People might be proactively looking for a new primary care physician, or might be seeking an urgent care facility for emergencies. There might be others who are anxiously looking for disease symptoms or prescription side effects. 

Regardless, they are all making use of search engines to look for solutions to their specific problems. If you are not investing enough time to understand what they are searching for, you are missing out on prospective new patients. 

To improve the patient acquisition efforts of your healthcare facility, you need to deliver streamlined communications through the right channels. SEO and PPC enable organisations to connect with potential patients. While SEO will help boost your online presence on search engines, PPC will let you pay for ads targeted at a specific geographic location. That will make sure that your patients find you at the exact time when they are looking for your services.

Simply put, digital marketing in the healthcare industry simplifies the process of searching and finding a healthcare facility or practitioner. Often, people don’t have the time to call several people and ask for recommendations. They can enter their query in the search bar of a search engine and find what they’re looking for. From finding out the reputation of the hospital to opening hours, digital marketing sets the stage for patient journey. 

So, if you want to expand your healthcare practice or organisation, or want to connect with potential patients, you will be high time that you invest in digital marketing. As one of the premier digital marketing companies in London, Nhance Digital will be thrilled to offer assistance on your journey. You can count on our guidance to help your healthcare facility or practice occupy a top place in the SERPs, thanks to our digital marketing experts. 

Our agency specialises in delivering customised solutions, and you can count on us right from designing a website to advertising on the right digital channels. To know more, get in touch.