Boost Your Social Media Engagement with These Foolproof Strategies

Social media networks have been criticised time and again for their adverse influence on today’s youth, but it still remains the most unifying and important digital platform. Over 2.5 billion people actively use social media networking sites and that number is only growing with every passing day. So, whatever you do, do not ignore this powerful platform to promote your brand and if you need help, the social media experts at Nhance Digital are ready to assist.

As one of the leading social media agencies in the UK, we have rounded up some of the creative and surefire ways as mentioned below in which you can improve your social media engagement.

# Influencer Marketing

World’s leading brands use influencer marketing to connect with social media users. In fact, studies suggest that approximately 95% of social media marketers find this strategy effective. Since Internet users have become suspicious of traditional advertisements and have even started blocking ads on the Internet, it has become hard to reach them. Thankfully, influencers have a lot of connections and their audience that you can take advantage of. Our marketers will guide you in finding the right influencer for your niche.

# Brand Identity

Users want to connect with brands that are unique and different from the rest. You can improve your social media engagement by creating a distinct brand identity. Make use of video, text, images and infographics to tell a cohesive brand story that the audience will enjoy and be tempted to share with others. As a well-established social media agency, we have designers and the resources needed to help you establish a brand identity of your own.

# Contests

On social media, users do not always want to hear about you or know what you have to offer. They want to be involved and be a part of the brand. A great way to improve engagement is through conducting contests where you can ask your followers to upload a photo and win a gift, and so on. Even if the prize is not too extravagant, the audience will still participate and your engagement will increase.

Do you want more ideas? Contact Nhance Digital and talk to one of our social media marketers. We will analyse your existing campaigns and provide recommendations that are tailored to your needs. Our services are priced competitively and offered in Europe and North America, along with the UK.

Social Media: Top Trends That You Must Consider In 2018

So, you have an active social media presence like many of your competitors? That is great news, but did you know that things are changing fast in the world of social media? In 2017 alone, there were some major changes:

  • Twitter increased its 140-character limit
  • Instagram stories successfully hijacked the user base of Snapchat
  • Facebook finally laid down the fake news law

Needless to say, last year has been nothing short of a social media whirlwind. We, at Nhance Digital, strongly believe that if you want to survive 2018, you need to be prepared and as social media consultants, we can help prepare you for the year.

Given below are some of the social media trends rounded up by our team that you must consider this year to achieve success.

# Go live! Over the last couple of years, consumption of video content has increased at an exponential rate and 2018 is no different. This year demands brands to become broadcasters as social TV-style and mobile video programming takes centre stage. This can also help to open new avenues for engaging with social audiences. Facebook Live and YouTube Live are some of the popular live streaming platforms that you can make use of.

# Adopt AI: Even though Artificial Intelligence is a future-facing trend, you can expect to start enjoying the benefits from this year onwards. For instance, Facebook has released a brand new predictive analysis in order to assist marketers in finding insights quicker. You can make use of AI in social commerce, customer care, content delivery and analytics. If you are unsure about the implementation of AI with your social media campaign, avail the service of our social media consultant UK. We will guide you and help in crafting an ROI-driven strategy where AI is integrated into the core.

# Tap into peer influencers: Trust in corporations and governments is constantly on the decline. At such a time, consumers are turning to a familiar source, which is each other. This year, we are basically moving towards smaller spheres of influence where micro-influencers, customer advocates and employees matter the most.

Before you come up with a brand new social media strategy for your brand, you need to find out which existing tactics are yielding results and which new techniques can benefit you. Our consultants will conduct a thorough assessment and offer recommendations. Talk to us, today!

Social Media Marketing: Trends Taking Over the Year 2018

All brands try really hard to grab the attention of their audience. It is an extremely tough and competitive game, especially because the attention span of the audience is less than 8 seconds. The trend of connecting with the audience through various social platforms have already gained momentum in 2017 and social media experts at Nhance Digital feel that going into 2018 will only push the trend further ahead.

So, with the New Year already upon us, we did our homework and specifically curated a list of 3 trends that we, at Nhance Digital, think will greatly impact the social media strategy of brands in 2018.

# Chatbots

Chatbots have come a long way from being hilarious and unresponsive software. Today, they are capable of doing a lot more than just solving customer problems. We believe that businesses should opt for machine-generated content as the potential for advertising becomes multifold. Chatbots are able to interact with the users, as well as, deliver speedy solutions. At Nhance Digital, our team can give you all the assistance you need when it comes to integrating chatbots as a part of your social media marketing strategy.

# Augmented reality

The line between computer-generated content and reality is blurred by augmented reality as it enhances what you see and hear. Major social media platforms, such as Snapchat, Facebook and Instagram has already created AR photo filters so that users can enjoy. However, it is important that you analyse your requirements and find out if implementing AR will actually benefit your users or not. Leave the assessment part to us as being one of the leading social media marketing companies in the UK, we have all the necessary tools, resources and experience. We will study the requirements, behaviour and demands of your audience on your behalf and provide you with an accurate report to ease the decision-making process.

# Social media stories

Instant stories were started in 2011 by Snapchat and now they appear on almost all the social media platforms. At the rate in which brands and individuals are adopting instant stories, it is clear that the trend will be a rage even this year. Since the nature of the story is temporary, it encourages the audience to take immediate action.

If you want to take your social media marketing to the next level, get in touch with Nhance Digital.

Social Media Consultant: How Can They Help Grow Your Business?

Businesses often avoid investing in the services of a social media consultant because they think they know how Facebook and Twitter works. However, there is a lot more to social media marketing than that. Moreover, there are so many social media networks to choose from that the decision may seem overwhelming, especially if you have limited time and budget. This is where consultants like Nhance Digital step in to not just get you started on social media marketing, but also to continuously offer recommendations on ongoing social media activities and campaigns.

Social media consultants help businesses grow in the following ways:

  • Assistance in choosing the ideal social media platform: From hundreds of social media networks out there, our social media consultant will help find the best platform/platforms for you to use. We will offer you our suggestions after carrying out a thorough social media audit to find out on which platforms your products or services will create the biggest impact. Our advice will be tailored as per your specific business needs and goals.
  • Finding out the demographics of your audience: Knowing who to target is vital for the success of your business. We can help you in finding and establishing information regarding your target audience and also ascertain if your strategy is reaching out to them.
  • Define key performance indicators: Setting certain key performance indicators is vital as it will allow you to find out if your social media strategy is getting you the results that you hoped for. For instance, if your aim is to grow your brand presence, you might have to take a look at the number of new followers, brand engagement and mentions, and so on. We have an in-depth knowledge about such indicators and will be glad to share it with you.
  • Keep you updated regarding social media trends: The digital landscape is constantly changing and the only way to achieve the desired results is through keeping up with the trends. For example, image posting and blogs have become extremely important at the moment, along with well-crafted, information-rich blogs. With our help, you will always be able to stay ahead of your competitors.

A reliable consultant can help you and your business become viral and Nhance Digital happens to have the perfect team consisting of industry-leading social media experts. We know the ins and outs of social media networks and can help you climb the ladder of success. Talk to us to take your social media marketing a notch higher.

Increase Your Reach with ROI-focused Social Media Advertising

Social media plays a significant role in spreading awareness about a brand and its offerings. It is a powerful tool that can help augment your consumer engagement. A huge percentage of people are on one social media website or another throughout the day. Considering this, it can be said that neglecting social media platforms is a big mistake that marketing teams should never commit. Nhance Digital, social media experts, can help you collect the maximum ROI in the long-term with proper planning of strategies.

Complete visibility by way of all-encompassing marketing tools

Facebook, Instagram, Twitter, YouTube, Google+ and more can fetch you the much needed social prominence and visibility you are looking for. From authentic, plagiarism-free blog posts to promotional videos, your website to e-brochures, ratings to reviews and more, everything you make use to advertise your service can become a part of your social media platform.

Tailored social media marketing strategies

With Nhance Digital’s customised social media advertising, you can amp up your revenue and ultimately your ROI. But, remember, the advertising method on different channels vary. The status update that worked for Twitter, may not necessarily work for Facebook. For instance, using hashtags in Twitter is a surefire way to promote a post. Again, on Facebook, the aesthetic appeal will never fail to impress, thereby not compromise leads. If the audience in target is huge, what can be more high-yielding than using Google+?

Effective Tracking System to verify the direction of the campaign

Tracking systems like, surveys and URL tags assist you to evaluate your existing social media marketing strategy, deduce whether you are in the right direction or not and make future marketing plans.

Survey:

Opt for a survey to know how and from where visitors are finding your site; thereby, helping you realise the effectiveness of the social media marketing drive.

Surveys aid social media experts understand which social media platform is generating more revenue and visitors, and which is hardly responding.

Tag URL:

With Tag URLs, you can avail the same service as that of surveys, but more precisely. You can recognise which lead is generated from which social media source. An example of Tag URL will consist of words, such as “Facebook,” “LinkedIn,” etc., to show the particular platform which has generated the lead.

Generating ROI through social media marketing is imperative in the modern business scenario. If you want to make sure that your business reaches to all your target audiences across all social media channels and ensure high lead generation, talk to the professionals at Nhance Digital. We will look after your stringent social media needs with perfection and dedication.