Social Media Marketing: Trends Taking Over the Year 2018

All brands try really hard to grab the attention of their audience. It is an extremely tough and competitive game, especially because the attention span of the audience is less than 8 seconds. The trend of connecting with the audience through various social platforms have already gained momentum in 2017 and social media experts at Nhance Digital feel that going into 2018 will only push the trend further ahead.

So, with the New Year already upon us, we did our homework and specifically curated a list of 3 trends that we, at Nhance Digital, think will greatly impact the social media strategy of brands in 2018.

# Chatbots

Chatbots have come a long way from being hilarious and unresponsive software. Today, they are capable of doing a lot more than just solving customer problems. We believe that businesses should opt for machine-generated content as the potential for advertising becomes multifold. Chatbots are able to interact with the users, as well as, deliver speedy solutions. At Nhance Digital, our team can give you all the assistance you need when it comes to integrating chatbots as a part of your social media marketing strategy.

# Augmented reality

The line between computer-generated content and reality is blurred by augmented reality as it enhances what you see and hear. Major social media platforms, such as Snapchat, Facebook and Instagram has already created AR photo filters so that users can enjoy. However, it is important that you analyse your requirements and find out if implementing AR will actually benefit your users or not. Leave the assessment part to us as being one of the leading social media marketing companies in the UK, we have all the necessary tools, resources and experience. We will study the requirements, behaviour and demands of your audience on your behalf and provide you with an accurate report to ease the decision-making process.

# Social media stories

Instant stories were started in 2011 by Snapchat and now they appear on almost all the social media platforms. At the rate in which brands and individuals are adopting instant stories, it is clear that the trend will be a rage even this year. Since the nature of the story is temporary, it encourages the audience to take immediate action.

If you want to take your social media marketing to the next level, get in touch with Nhance Digital.

Search Engine Marketing: How Does It Really Work?

SEM or search engine marketing is a term that describes the processes that brands take to increase traffic and visibility on popular search engines. The number of activities that Nhance Digital carries out under the umbrella term of SEM includes SEO, PPC and social media marketing.

A Well-crafted SEM Plan is Required for Achieving the Desired Outcome

You might have heard what SEM is or have a vague idea about it, but you might not know how exactly SEM works to help you attain the results that you want. This is where the experts of Nhance Digital steps in to tell you about the processes of SEM.

When clients approach us, we generally start with a plan. Take a look below.

  • We first carry out thorough analysis and research to find out the target audience of our clients before delving into an SEM plan.
  • Our team of professionals patiently listen to the business goals and requirements of the clients so that the search engine marketing plan is crafted accordingly.
  • We make use of cutting-edge tools, such as keyword analysis tools to find out the keywords that are of utmost and least importance. We even utilise HTML and web analytic tools.
  • As an experienced search engine marketing agency, we continually test keywords to find out which ones work the best to keep our clients’ websites on top of search engine ranking.
  • We also considerably invest time and effort in adding fresh, interesting content to our clients’ websites and also work towards improving the design of the websites.
  • Link building is also a part of our SEM plan and thanks to our team of link building experts, we confidently help brands boost their rankings.
  • We take our SEM plan beyond just the website. Our team is proficient in video marketing, image optimisation, article submission and more.
  • Our team also tracks the performance of websites and offers complete reports so that clients are also able to keep an eye on the progress.

The aforementioned is a general SEM plan, but we understand that brands differ from each other. This is the reason why Nhance Digital offers tailored SEM solutions to meet the individualised business requirements and objectives. If you need any further information about search engine marketing or how we can help your business gain success, do not hesitate to get in touch with us.

Why is it Lucrative to Prioritise SEM in Your Overall Online Marketing Strategy?

The acceleration of online activity over the past 5 years has been phenomenal. Unprecedented growth has been witnessed by the global society in the area of online activity, from shopping to gathering information and everything in between. This growth has spanned not just desktop, but also mobile technologies. However, some industries or businesses still have not made SEM (search engine marketing) a priority. One of the reasons may be the lack of understanding of SEM and how it works. The SEM experts at Nhance Digital decided to offer basic information regarding SEM so that it is adopted and given the precedence that it deserves. Read on to know more.

SEM – What is it about?

SEM or search engine marketing is the entire set of strategies and techniques used to generate more visitors from search engines to marketing your website or business. Our professionals promote websites by employing contextual advertising, paid search and organic placement so that the site’s online visibility is increased in search engine results pages.

  • Contextual Advertising: This form of advertising refers to text ads targeted to writing in the digital space, such as articles and blogs. Nhance Digital’s content writing team is comprised of wordsmiths capable of crafting interesting, engaging and informative content. We draw on their expertise to help our clients connect with their audience.
  • Paid Search: Have you noticed the text ads that appear in search engines, such as Yahoo or Google? These are referred to as paid search and directed towards a user’s keyword search. It is also known as cost-per-click or pay-per-click (PPC) advertising. Paid search is highly targeted and when aided with strong analytics, it can be extremely helpful in determining ROI. PPC forms an integral part of our search engine marketing services and we can help you with creating and running PPC campaigns.
  • Organic search or SEO: Organic search or SEO refers to the results that come up, via generic search. Your website’s web page copy, HTML code, site navigation and more, must be optimised so that it ranks high in a search. The higher the rank of your website, the more is the likelihood of consumers clicking on it.

So, as seen above, SEM combines search engine optimisation, PPC and contextual advertising. We, at Nhance Digital, can develop a tailored SEM campaign for your business directed towards gaining results and better ROI. With our SEM strategy, you can look forward to achieving the following:

  • Increase your brand awareness
  • Generate online leads and improve sales
  • Provide informative and intriguing content to your target audience

Talk to us today to discuss your specific needs and business objectives.