Local SEO – a Comprehensive Guide

For small businesses, local search is extremely powerful. If your website is not optimised for local search, it could mean that you are losing out on potential consumers who are willing to shop in your area. At Nhance Digital, we provide local SEO services in Manchester to help businesses reach out to their local customers. Some of the strategies that we implement are given below.

Google My Business optimisation

When it comes to local search, it is important that websites are optimised for Google My Business or GMB. To ensure that you are properly optimised for this tool, you have to create a GMB page and have the page verified. Also, you need to encourage your customers to share reviews regarding your products or services. Moreover, it is important that you always monitor your account and make sure that the information given is up-to-date and relevant. If there have been any changes to your business hours or location, you need to update that immediately.

Monitor and update name, phone number and address online

Our local SEO professionals make sure that the websites of our clients are always updated so that their target audience can find them easily. One way to do this is to ensure that the name, number and address of the business establishment is always correct. If this information is incorrect, it might result in your customers having a hard time trusting you.

Optimisation of online directories, as well as, citations

As a premier local SEO company in Manchester, we know the right tactics to optimise websites for citations and online directories. Our team understands the importance of avoiding any kind of misspellings or misinformation when it comes to optimising for the directories online or citations. Additionally, our team helps in removing duplicate listings.

Enhancing the internal link structure

Even though external links pointing to your website are ideal, it is also important to adjust the internal link structure of your website. This helps in boosting the ranking position on the SERPs. Internal linking is vital because it supports the navigation of the website, distributes page authority, assists with website hierarchy and much more.

Local SEO audit

Since local SEO is an ongoing process, we never put our foot down even though we have nailed the basics. We perform periodic audits to make sure that the tactics that we have implemented are bearing fruit. If they are not, we try to find out ways to improve the strategies or to make necessary changes so that our clients can achieve the results that they desire. Our local SEO audit is comprehensive and it includes auditing GMB, citations, website and also carrying out a competitor analysis. Thanks to our highly professional team, you can trust our SEO company in Manchester with all of your auditing requirements.

Addition of location pages

This is for businesses that are operating in more than one physical locations. In such cases, adding location pages to the website gives visitors an idea of where they can find your offerings. The location pages provide clear information regarding the business hours, address, phone number and so on. Also, whilst doing so, we make an effort to avoid duplication of multiple locations. If you want, we can even add Google map location to your website so that your customers can find you easily and without any hassle.

Crafting local content

At Nhance Digital, we have a highly skilled and experienced team of SEO professionals and content writers. They work in tandem to provide local SEO solutions. Since Google and other search engines continue to become smarter, it allows us to write content for people and not just search engine crawlers. By crafting local content, we can help you to attract your local audience. You can rely on us to make you the local authority of your sector.

So, these are some of the local SEO tactics that we implement for our clients and help them get the results that they want. Our strategies are always personalised to suit the individualised requirements of our clients. If you are looking for local SEO services in Manchester, do not hesitate to reach out to our expert team.

Actionable Online Reputation Management Tips to Consider in 2021

Online reputation management or ORM is a practice of creating effective strategies to maintain a favourable online presence of a product, website, services, any organisation or an individual. Positive customer interaction and reputation can drive more revenue and engagement for brands online. At Nhance Digital, we are committed to providing end-to-end online reputation management services in the UK. We understand the importance of continued online reputation management, especially because of the ever-increasing popularity of third-party review sites, social media platforms, forums, messaging apps and so on. Our team of professionals have compiled below a few of the actionable online reputation tips that you can consider in 2021.

Keep a track of popular platforms on the Internet

One of the best ways to manage your reputation online is by keeping a track of what people are saying about your products, company or services. Some of the platforms that you need to monitor include Yellowpages, Indeed, Glassdoor, Yelp and so on.
To keep track, you can perform a manual custom search for your brand’s name on popular search engines like Google, but this process is time-consuming and you will only get a handful of results. We, at Nhance Digital, make use of the latest tools and technologies to monitor and track popular platforms. You can reach out to us to leverage our expertise.

Make sure to respond to the grievances or appreciation of your customers

As a leading online reputation management agency, we always respond to the grievances and even appreciation expressed by people on behalf of our clients. Responding at the earliest is what your customers expect you to do.

Even if you are unable to offer detailed answers to their questions or immediately address their concerns, you can drop a quick line saying that you are looking into the matter. Also, you should thank them for taking the time to leave a review if they have written something positive.

Furthermore, you should never ignore negative reviews because that can make matters worse. We are in the day and age where people trust online reviews before making a decision. So, if they see that you are unresponsive to the grievances of your existing customers, new customers will not trust you.

Ask happy customers to write a review

If you are not encouraging happy customers to write a review on Google or third-party review websites, you are putting yourself at a disadvantage. It may need some nudging, but it is not difficult to convince happy customers to leave feedback online. You need to ensure that your customers can easily leave a review without feeling stressed. What you can do is place links to popular review websites on your website. You can even give your social links on your website so that your customers can connect with you on your social platforms and leave a review.

Publish engaging and interesting content online

Your target audience is going to judge your offerings and brand as per the nature of the content that you are publishing online in varied formats. For example, you can publish informative and engaging blogs or article posts to attract the attention of your audience. You can even publish guest blogs to establish yourself as an authority on the subject. Crafting content is a part of our ORM services in the UK as posting the right type of content can fetch you a lot of positive attention.

Hire a team of ORM experts

If you are overwhelmed with the responsibilities associated with maintaining a positive reputation online, you can hire professionals. Since reputation management is a full-time job, it would be imperative to have a team of professionals helping you. Our highly skilled ORM team will help to manage your online persona. They have the right expertise required to handle your reputation and they can even alleviate negative content by implementing effective tactics.

If you need help managing your online reputation, feel free to reach out to Nhance Digital. We provide ORM services in London that can be tailored to cater to your specific business requirements and objectives. Our services are priced competitively and we will provide you with a plan of action after carrying out a thorough audit of your website.

The Latest Web Design Trends for 2021 and Beyond

Technology is ever-changing and website design trends are not any different. Website features and design elements that were once considered innovative and modern might have become irrelevant, tired and overdone in recent years. The last thing that you would want is for people to come to your website and bounce immediately because your website appears outdated. Fortunately, Nhance Digital is here to help you keep up with the latest website design trends. As a web design company in the UK, we can help you to create a highly functional and user-friendly website that not only looks fantastic, but also performs well. Take a look below at some of the hottest website trends for 2021.

Page speed and website load time continues to be important

Ultra-fast load time is one of the most crucial website design standards. Quick loading times have always been an important factor in UX, as well as, SEO. This should be your top priority even in 2021 because it will help your website to rank well on the SERPs.
Recent research reveals that people expect a website to load within 2 seconds or less than 3 seconds. If your website takes more time to load, your website is at risk of a high bounce rate. To make sure that your website loads fast, you need to optimise the webpages and make sure that the images are compressed as well.

If you are unsure whether your website is loading quickly, we can help you check the performance of your website.

Personalised content as per browsing history and geolocation

It is not a secret that websites track browsing history and also know the location of the visitor. You can use this information to provide a personalised user experience to your website visitors. As a highly reputed web design company in London, we advise our clients to show their visitors dynamic content. Dynamic content refers to content that is according to the behaviour of the user.

Personalised content created for users who are returning to your website for more than one time can enhance your conversion rates. This type of content is more important for eCommerce website owners. By displaying recently saved or liked products, you will be able to engage their attention and entice online shoppers to make a purchase.

Adoption of the dark mode

The dark mode is one of the biggest design trends in 2021. More and more website designers are embracing this trend and creating websites with the perfect dark backdrop so that the other visual elements can pop. Facebook and some other websites have already embraced this trend. However, this does not mean that you have to let go of the light trend completely. Websites can be created with the option where users can choose to switch on the dark mode if they want to.

Minimalism or flat design

Minimalism or flat design is not a new trend in the world of website design, but it has always been associated with white spaces. In 2021, however, website designers are experimenting with colourful minimalism. It means that to be minimalistic, your website does not have to be all white.

The use of organic shapes

Whilst geometric shapes were trending in website design for a few years, organic shapes are expected to take over in 2021. Also referred to as fluid shapes, they do not relate to anything that involves a straight line. This means that you have to take inspiration from nature, such as the edges of the river or lake, hills and so on. Organic shapes encapsulate the asymmetrical and natural lines that might not always be perfect. By using fluid shapes, you can break up different sections in your website without having to use harsh angles or lines. Also, they can be used in the background.

So, these are a few of the website design trends for 2021 that you might want to consider. If you need any help designing your website or even redesigning it, you can avail Nhance Digital’s web design services in the UK. Our services are priced competitively and can be tailored to cater to your specific requirements. For any query, do not hesitate to reach out.

Digital Marketing in 2021 – Trends that You Should Consider

The ongoing pandemic has turned upside down how businesses operate. 2020 has shown more brands moving online and many employees working remotely or in a hybrid setting. This trend is expected to continue for much of 2021. If you want your business to survive, take a look at some of the important digital marketing trends shared by Nhance Digital. We are one of the top-most digital marketing companies in London committed to helping businesses of all sizes and types become a brand online.

Featured snippets and no-click search

For years, the goal of search engine optimisation has been to get your website or listing in the number one position of search results. But, in 2021, the objective is to shift to position zero or featured snippets. Compared to other search result entries, the featured snippet works differently. It is separated by a small box and it is found at the top. The box displays relevant, extra information that attempts to answer the questions of the users without them needing to click on it. This has prompted the nickname of no-click search.

If you are targeting featured snipper, you need to know that they are typically for long-tail keyword phrases. Also, they come in varied forms like, how-to guides or step-by-step lists. When you are crafting content, ensure that you provide the answer to the keyword question succinctly and clearly. The content needs to be formatted in a table structure or as bulleted lists.

Personalisation

Do you want to stand out in 2021? If so, you need to consider personalising your marketing. This means that you have to personalise your emails, content and products. As one of the revered digital marketing agency in the UK, we help our clients to personalise their digital marketing tactics so that they are able to engage and reach out to their target audience. For instance, when we are crafting email campaigns, the emails are customised according to the user behaviour and search history of the email recipient. You can talk to our team of digital marketers to know how we can help you.

The increased use of chatbots

Chatbots cannot be overlooked anymore as they are becoming an important part of digital marketing in 2021. Chatbots enable you to talk to your visitors in real-time whenever they visit your website. This might be day or night.

The presence of a chatbot means that you will be responsive to the queries of your target audience round-the-clock.

Pay attention to micro-moments

Micro-moments refer to an intent-rich moment when an individual turns to a device to act on some kind of need – the need to do, know or purchase. So, in 2021, the customer journey is expected to be much more dynamic and also unpredictable. You need to respond to user demands as quickly as possible because consumers have become habituated to instant gratification. You can collaborate with a digital marketing agency in London like Nhance Digital to help you make use of the micro-moments.

Crafting original, engaging content using long-tail keywords

The importance of great content is not going to go away. However, the format and style of content keep changing. Whilst you still cannot let go of the conservation content marketing methods, this year you need to make use of long-tail keywords when creating content. This is because voice search is on the rise and to make sure that your content ranks higher than the rest, you have to make use of keywords in long phrases. These keywords resemble the natural language of people.

Local SEO and all-in on Google listings

If you are the owner of a small business, the most vital thing that you can do is making sure that your local listings are up-to-date and verified. This is because B2C businesses mostly draw customers on a local level. You also have to check your Google My Business listing and ensure that it is providing relevant information regarding your opening hours, geographical location, phone number and much more. Moreover, you have to get listed on important online local directories.

So, these are a few of the digital marketing trends that you can consider in 2021. If you are feeling overwhelmed and need help, do not hesitate to avail our digital marketing agency services. To know more, contact Nhance Digital.