Local SEO – a Comprehensive Guide

For small businesses, local search is extremely powerful. If your website is not optimised for local search, it could mean that you are losing out on potential consumers who are willing to shop in your area. At Nhance Digital, we provide local SEO services in Manchester to help businesses reach out to their local customers. Some of the strategies that we implement are given below.

Google My Business optimisation

When it comes to local search, it is important that websites are optimised for Google My Business or GMB. To ensure that you are properly optimised for this tool, you have to create a GMB page and have the page verified. Also, you need to encourage your customers to share reviews regarding your products or services. Moreover, it is important that you always monitor your account and make sure that the information given is up-to-date and relevant. If there have been any changes to your business hours or location, you need to update that immediately.

Monitor and update name, phone number and address online

Our local SEO professionals make sure that the websites of our clients are always updated so that their target audience can find them easily. One way to do this is to ensure that the name, number and address of the business establishment is always correct. If this information is incorrect, it might result in your customers having a hard time trusting you.

Optimisation of online directories, as well as, citations

As a premier local SEO company in Manchester, we know the right tactics to optimise websites for citations and online directories. Our team understands the importance of avoiding any kind of misspellings or misinformation when it comes to optimising for the directories online or citations. Additionally, our team helps in removing duplicate listings.

Enhancing the internal link structure

Even though external links pointing to your website are ideal, it is also important to adjust the internal link structure of your website. This helps in boosting the ranking position on the SERPs. Internal linking is vital because it supports the navigation of the website, distributes page authority, assists with website hierarchy and much more.

Local SEO audit

Since local SEO is an ongoing process, we never put our foot down even though we have nailed the basics. We perform periodic audits to make sure that the tactics that we have implemented are bearing fruit. If they are not, we try to find out ways to improve the strategies or to make necessary changes so that our clients can achieve the results that they desire. Our local SEO audit is comprehensive and it includes auditing GMB, citations, website and also carrying out a competitor analysis. Thanks to our highly professional team, you can trust our SEO company in Manchester with all of your auditing requirements.

Addition of location pages

This is for businesses that are operating in more than one physical locations. In such cases, adding location pages to the website gives visitors an idea of where they can find your offerings. The location pages provide clear information regarding the business hours, address, phone number and so on. Also, whilst doing so, we make an effort to avoid duplication of multiple locations. If you want, we can even add Google map location to your website so that your customers can find you easily and without any hassle.

Crafting local content

At Nhance Digital, we have a highly skilled and experienced team of SEO professionals and content writers. They work in tandem to provide local SEO solutions. Since Google and other search engines continue to become smarter, it allows us to write content for people and not just search engine crawlers. By crafting local content, we can help you to attract your local audience. You can rely on us to make you the local authority of your sector.

So, these are some of the local SEO tactics that we implement for our clients and help them get the results that they want. Our strategies are always personalised to suit the individualised requirements of our clients. If you are looking for local SEO services in Manchester, do not hesitate to reach out to our expert team.