How does social media benefit your SEO efforts?

In a short span of time, social media have become extremely popular and important. Today, Facebook is nothing short of a social media super power and Instagram has grown from having zero users to more than 700 million users. It is safe to say that the social media landscape is changing and along with it, the relationship that social media and search engines once shared.  

However, it is still unclear if social shares have any direct impact on search engine rankings, but the indirect benefits of aligning SEO and social media are indisputable. Being an SEO service company in the UK, NHANCE Digital has outlined below the SEO metric-specific boosters provided by social media.

Link earning

Link earning is the holy grail of any kind of link building campaign. This has the power to gain several links from a single piece of content as opposed to getting individual links from one at a time guest post. However, unless your website boasts of a large number of subscribers or visitors, your potential for link earning will be reduced significantly.

This is where social media can help your SEO and link building efforts. The great thing about social media is that almost every one of your target audience will be having a social media profile and most likely have hundreds of friends and connections. This gives you a ready-made platform through which you can promote your content to instantly connect and engage with hundreds of people. Also, you get the opportunity to showcase your content to people who are outside of your immediate network.

Your content is going to get a million views and possibly thousands of shares. This will indirectly have an impact on search engine rankings.

CTR and brand authority

Social media can be used to building not just awareness, but also a strong brand authority. It is true that people are extremely wary about untrue information on social media as compared to Google and other search engines. But, you can build brand credibility by keeping your social media account active. It will also help if you interact and engage with your social media followers. We can even help you in crafting social media campaigns that will help develop your brand in the public eye.

Once you have built a strong social presence of your brand, people will search directly for your brand instead of a product or service. With your brand name quickly showing up in the search results, your CTR or click-through rates from search are going to increase.

A lot of people who are looking for more information might even visit your website after visiting your social media page.

Social media profile in search results

The direct impact of social media on SEO is still debatable, but you cannot overlook the indirect impact that social media brings. For instance, social media profiles are delivered within the search engine result pages. This means that your strong social media presence is going to also have an impact on your SERP presence.

Admittedly, social media links within the SERPs mostly appear for branded search terms, but you cannot discount them completely. In the digital age, SEO is seen as a holistic practice and this is why you should not overlook the importance of social media.

As we have already mentioned, social metrics are not considered as a direct ranking factor. But, social media and search engine optimisation work together to boost a brand’s online presence and ranking. Social media gives brands the opportunity to quickly share their content with hundreds of people. It also gives brands the opportunity to connect and engage with their target audience. The indirect influence that social media has on search rankings can help your business grow and achieve great success.

So, do you need help creating powerful social media campaigns? From crafting social media campaigns to developing SEO strategies and writing high-quality content, you can count on NHANCE Digital to take care of your specific requirements. Get in touch with us to discuss your individualized business needs and allow us to help you understand the impact that social media has on search rankings. We can boost your SEO efforts and help you stand out.

Simple, Yet Effective Ways to Manage Your Social Media Reputation

Social media has grown by leaps and bounds. Today, it is considered to be a privilege to have a strong social media presence. Customers love brands who are active on social networking websites like, Instagram, Twitter and Facebook. Moreover, such brands appear to be trustworthy and easily approachable.

Regardless of whether you are a brand or an influencer, you would want to have a positive social media reputation and NHANCE Digital’s social media marketing services can help you achieve those goals. Keep reading to know some of the ways that are effective in managing one’s social media reputation.

Responding directly and professionally to customers

Several customers turn to social media for their customer service needs. In the case of a consumer complaint, you should never defend yourself aggressively. Also, you should not delete the negative comments that are coming your way. Moreover, ignoring is not the solution.

So, what should you do? You need to tactically respond to your customers. You can send them a direct message to understand their grievances. This will show to your followers that you take their issues seriously. You need to display empathy to show your audience that you understand their problems and you are here to help.

Your eagerness to help is going to prevent future negative comments and also help in maintaining your credibility.

Share the story of your brand

On social media, people appreciate stories, especially such stories that tug at their emotional heartstrings. If you want your business to grow, you need to humanise your brand and the best platform to do so is social networking websites. This is where you can share your brand’s story in such a way that your audience can relate to it. This is one of the most effective ways to boost your social media reputation.

Whilst sharing your brand story, you can also include the stories of your employees who work with you. This will show your audience how much you care about your team. The story can be shared in the form of a short video, images and so on.

Encourage reviews on social media

When it comes to managing your social media reputation, it is a good idea to encourage your customers to share their experience on social media. You can create CTAs and clickable links to request customers to leave a review of your company. As you must be aware, reviews are extremely important because people tend to trust them more.

The more positive reviews on social media, the more customer engagement and this will eventually result in increased trustworthiness in your brand.

Focus on building a positive brand image

Company websites are optimised to drive traffic and sales, but social media is a different ballgame. Social networks are for building positive brand image and relationships. This means that you do not have to post fresh content daily talking about your products or services. This will only drive your followers away.

You need to post visually appealing content on your social networks so that your target audience can connect to them and feel compelled to share it with others on their social media profiles. You can also create appealing videos.

Social media is all about building connections and this will help your brand to grow.

Create interactive content and games

If you want to stay on top of your social media reputation game, you have to find innovative ways to connect and interact with your social media followers. Whilst giving them information about sales and the latest developments in your company is great, but you also have to think of ways to keep them hooked to your social media page. For that, you can frequently create puzzles, trivia and other such games. You can also hold contests and giveaways. This will help your social media reputation to grow.

We understanding that managing social media reputation is easier said than done. This is why NHANCE Digital is here to help. We work with a team of excellent social media wizards who knows the ins and outs of social networks. They can help your brand’s social presence grow and also assist in building a positive brand reputation. Call us, today!

Ways to build and protect your business’ online reputation

Today, everyone is living in a search-happy world. It is a given that before customers consider doing business with you, they will Google you first. This is why it is imperative that your brand’s online presence is strong. Creating a shareable, reputable and easily searchable content is your best defence against negative reviews or comments appearing first in search results for your business. But, just creating an online brand presence is not enough, you also have to ensure that you have a spotless online reputation. How can you do that? We, at NHANCE Digital, have listed below online reputation management practices that will help shape the search results of your brand and boost its online credibility.

Always keep your website updated

Website is the first place that your potential customers will visit when researching about your business. You have to ensure to leave a strong first impression. Once you have taken care of the basics like, the contact information, landing page and product or service offerings, you can add other features.

You can write a good bio on your website so that people know what your company is all about and what you are offering. In the bio, you can include your past experiences, area of expertise, major accomplishments and so on.

Also, if there are any changes in the location of your company or contact information, update your website with the relevant details. An up-to-date website gives customers the assurance that the business is legitimate and credible.

Create a blog for your company

A company blog can help you achieve a lot more than just greater visibility in the SERPs. It can also drive more traffic to your website and help you in building relationships with your target audience. Most importantly, a company blog will position you as a leader in your niche. It will provide your potential customers all the information that they need regarding your business, products or latest industry trends. A well-written blog will give you both exposure and authority. In order to give your online reputation a boost, you must keep the company blog updated with new posts.

Focus on managing online reviews

On average, 88% of all customers read and trust online reviews. This only comes second to personal recommendations. So, you cannot ignore the importance of online reviews. Showcasing the experience that your customers have had with your company can create realistic and positive expectations. However, this also means that you are opening yourself up to negative reviews who may not have had a great experience with your company.

This is why you need to manage online reviews. You have to encourage your customers to leave a positive review so that the negative reviews do not come in focus. Also, you have to treat your customers’ right and provide them with what you promise. Most importantly, regardless of whether the feedback is positive or negative, you must respond to them. This will show your customers that you care.

Socialise relevant content of your company

Social networking websites like, Facebook, LinkedIn, Twitter and Instagram are extremely popular. They are also a great platform to advertise your company and connect with potential customers. You can great social media accounts for your company and share relevant information to showcase that your company is active. Being found on social media is also a great way to build and maintain your online reputation. These platforms give you ample opportunities to engage with your target audience and create long-lasting relationships.

Do not ignore your personal brand

If you focus on developing your personal brand the same way that you develop your business brand, you will have increased influence and visibility on the SERPs. This is particularly true in the case of up-and-coming businesses trying to find a foothold in the industry.

You must remember that an online reputation can make or break your business. If you do not invest in managing your brand’s online reputation, you may lose out on a lot of potential customers. It can severely impact your bottom line. If you need help, connect with NHANCE Digital. We are an online reputation management agency in the UK specializing in providing bespoke solutions.

Website Design Best Practices for Greater Business Success

Website design can be quite overwhelming if you do not know what makes for an innovative and successful website. Since the design of a website is considered to be one of the top factors when it comes to deciding the credibility of a business, knowing the key website design practices is important.

As the providers of web design services in the UK, we are going to give insight on important website design practices that you must implement for achieving greater business success.

Create actionable CTAs

Two primary goals of a website are to tell that customer what you offer and to attract a large target market. In order for the customer to complete an action, you have to entice him or her. The action might be to download a case study, sign up for a newsletter, set up a consultation or buy a product. With strong CTAs or calls to action, you can convert visitors into new clients or leads.

Strong CTAs must be a part of your initial website design and not an afterthought. You must position them in appropriate places so that it makes sense for your target audience.

This website design best practice can be considered for brands belonging to any industry or sector.

Fast page loading speed

Even a single second of added loading speed can cause your sales to drop. It can also increase your website’s bounce rate. We understand that you might want to create a website that offers your target audience all the information that they are seeking, along with videos, images and animations. All of this is bound to make your website bigger and heavier. The chances are that your page loading speed might be affected due to this if you do not consider optimising all the website design elements.

According to recent studies, load times are inching closer to 2 seconds as opposed to the present 3 seconds. This means that your potential customers are expecting your website to load in less than two seconds. You can implement the following tactics to cut your page load times:

  • Implement a CDN or content delivery network, which will take all the static files (JavaScript, images and CSS) and deliver them to servers that are closer to the physical location of the user. Since the servers are closer to the user, the page is going to load faster.
  • Reduce the size of the pictures used on your website without sacrificing the quality of the images.

For more pointers on how to improve the page load time of your website, talk to NHANCE Digital.

Search engine optimisation (SEO)

SEO is one of the most effective and simple website design practices suggestions. The whole purpose of designing a website is to help potential customers find you easily. But, without optimising your website for the search engines, your target audience will not be able to connect with you or visit your website.

For optimising your website for the search engines, you need to conduct proper keyword research and implement them throughout your website content. Also, you need to optimise the XML sitemaps, schema and other such on-page SEO elements and tags. If these seem like too much technical jargon, allow our SEO specialists to help you.

Mobile-friendly website

You may have a great website that looks amazing when viewed on a laptop or desktop, but when displayed on a tablet or mobile phone, it becomes unorganised and cluttered. If you are facing something similar, you are going to lose potential customers. Since mobile search has surpassed desktop search, you cannot continue to have a website that only looks good on the desktop. You need to consider responsive design for your website so that the website content is displayed properly on devices with any screen size. Also, a responsive website is easy to navigate on all devices including desktop, smartphones, iPads and so on.

Are you employing any of these website design practices? These are only a few of them that we have explained. Colour scheme, high-quality photos and easy navigation are some of the other website design practices that you cannot overlook.

If you need any help designing your website, feel free to talk to NHANCE Digital’s website designers.