Technology is ever-changing and website design trends are not any different. Website features and design elements that were once considered innovative and modern might have become irrelevant, tired and overdone in recent years. The last thing that you would want is for people to come to your website and bounce immediately because your website appears outdated. Fortunately, Nhance Digital is here to help you keep up with the latest website design trends. As a web design company in the UK, we can help you to create a highly functional and user-friendly website that not only looks fantastic, but also performs well. Take a look below at some of the hottest website trends for 2021.
Page speed and website load time continues to be important
Ultra-fast load time is one of the most crucial website design standards. Quick loading times have always been an important factor in UX, as well as, SEO. This should be your top priority even in 2021 because it will help your website to rank well on the SERPs.
Recent research reveals that people expect a website to load within 2 seconds or less than 3 seconds. If your website takes more time to load, your website is at risk of a high bounce rate. To make sure that your website loads fast, you need to optimise the webpages and make sure that the images are compressed as well.
If you are unsure whether your website is loading quickly, we can help you check the performance of your website.
Personalised content as per browsing history and geolocation
It is not a secret that websites track browsing history and also know the location of the visitor. You can use this information to provide a personalised user experience to your website visitors. As a highly reputed web design company in London, we advise our clients to show their visitors dynamic content. Dynamic content refers to content that is according to the behaviour of the user.
Personalised content created for users who are returning to your website for more than one time can enhance your conversion rates. This type of content is more important for eCommerce website owners. By displaying recently saved or liked products, you will be able to engage their attention and entice online shoppers to make a purchase.
Adoption of the dark mode
The dark mode is one of the biggest design trends in 2021. More and more website designers are embracing this trend and creating websites with the perfect dark backdrop so that the other visual elements can pop. Facebook and some other websites have already embraced this trend. However, this does not mean that you have to let go of the light trend completely. Websites can be created with the option where users can choose to switch on the dark mode if they want to.
Minimalism or flat design
Minimalism or flat design is not a new trend in the world of website design, but it has always been associated with white spaces. In 2021, however, website designers are experimenting with colourful minimalism. It means that to be minimalistic, your website does not have to be all white.
The use of organic shapes
Whilst geometric shapes were trending in website design for a few years, organic shapes are expected to take over in 2021. Also referred to as fluid shapes, they do not relate to anything that involves a straight line. This means that you have to take inspiration from nature, such as the edges of the river or lake, hills and so on. Organic shapes encapsulate the asymmetrical and natural lines that might not always be perfect. By using fluid shapes, you can break up different sections in your website without having to use harsh angles or lines. Also, they can be used in the background.
So, these are a few of the website design trends for 2021 that you might want to consider. If you need any help designing your website or even redesigning it, you can avail Nhance Digital’s web design services in the UK. Our services are priced competitively and can be tailored to cater to your specific requirements. For any query, do not hesitate to reach out.