Website Design Best Practices for Greater Business Success

Website design can be quite overwhelming if you do not know what makes for an innovative and successful website. Since the design of a website is considered to be one of the top factors when it comes to deciding the credibility of a business, knowing the key website design practices is important.

As the providers of web design services in the UK, we are going to give insight on important website design practices that you must implement for achieving greater business success.

Create actionable CTAs

Two primary goals of a website are to tell that customer what you offer and to attract a large target market. In order for the customer to complete an action, you have to entice him or her. The action might be to download a case study, sign up for a newsletter, set up a consultation or buy a product. With strong CTAs or calls to action, you can convert visitors into new clients or leads.

Strong CTAs must be a part of your initial website design and not an afterthought. You must position them in appropriate places so that it makes sense for your target audience.

This website design best practice can be considered for brands belonging to any industry or sector.

Fast page loading speed

Even a single second of added loading speed can cause your sales to drop. It can also increase your website’s bounce rate. We understand that you might want to create a website that offers your target audience all the information that they are seeking, along with videos, images and animations. All of this is bound to make your website bigger and heavier. The chances are that your page loading speed might be affected due to this if you do not consider optimising all the website design elements.

According to recent studies, load times are inching closer to 2 seconds as opposed to the present 3 seconds. This means that your potential customers are expecting your website to load in less than two seconds. You can implement the following tactics to cut your page load times:

  • Implement a CDN or content delivery network, which will take all the static files (JavaScript, images and CSS) and deliver them to servers that are closer to the physical location of the user. Since the servers are closer to the user, the page is going to load faster.
  • Reduce the size of the pictures used on your website without sacrificing the quality of the images.

For more pointers on how to improve the page load time of your website, talk to NHANCE Digital.

Search engine optimisation (SEO)

SEO is one of the most effective and simple website design practices suggestions. The whole purpose of designing a website is to help potential customers find you easily. But, without optimising your website for the search engines, your target audience will not be able to connect with you or visit your website.

For optimising your website for the search engines, you need to conduct proper keyword research and implement them throughout your website content. Also, you need to optimise the XML sitemaps, schema and other such on-page SEO elements and tags. If these seem like too much technical jargon, allow our SEO specialists to help you.

Mobile-friendly website

You may have a great website that looks amazing when viewed on a laptop or desktop, but when displayed on a tablet or mobile phone, it becomes unorganised and cluttered. If you are facing something similar, you are going to lose potential customers. Since mobile search has surpassed desktop search, you cannot continue to have a website that only looks good on the desktop. You need to consider responsive design for your website so that the website content is displayed properly on devices with any screen size. Also, a responsive website is easy to navigate on all devices including desktop, smartphones, iPads and so on.

Are you employing any of these website design practices? These are only a few of them that we have explained. Colour scheme, high-quality photos and easy navigation are some of the other website design practices that you cannot overlook.

If you need any help designing your website, feel free to talk to NHANCE Digital’s website designers.

Website Improvements to Boost Post-COVID-19 Sales

COVID-19 outbreak has slowed down many businesses and many even has had to shut down. However, the pandemic has also created hidden opportunities for businesses to take advantage of, especially with digital marketing. If you make some much-needed improvements to your website, you can potentially increase your chances of enhancing sales.

We, NHANCE Digital, have listed out some of the major website improvements that you can consider to boost post-COVID-19 sales.

Enhance page load time

This was important even before COVID-19 and it is more so now. Decreasing the page load speed is one of the foremost website improvements that you should focus on. The page load time has an enormous impact on your website and the bounce rate.

With more people sitting at home, you can be assured that they are all searching for something or the other online. If they happen to come by your website, you would want them to have a good experience so that they keep coming back. But, if your webpages load really slowly, you can be sure that your visitors will not be coming back in the future. Slow websites put off Internet users and you lose out on the chance of turning those visitors into actual customers.

Freshen up the content of your website

People have a lot of time at the moment and so, they are doing quite a bit of online reading. Do you want to catch the attention of your potential customers? Refresh the content of your website. Make it more engaging and interesting so that visitors would want to spend more time exploring your website.

Through the creation of interesting webpage content, you can nudge your visitors toward the CTA and compel them to take an action.

Make your CTA buttons attractive

Simple changes can make a huge impact on your overall website design. For instance, changing the color of the CTA buttons. You can make them look attractive and encourage your visitors to click on them. Also, with this small change, you can bring the buttons to focus.

Provide more customer service options

You may sell the same products as your competitors, but you can differentiate yourself from them by offering better customer service. You can come up with ingenious offerings to entice your audience. You can provide them with a seamless and amazing user experience when they are on your website. For instance, you can improve the navigation of your website so that they can find what they are looking for without getting frustrated. You can also keep several options and ways to connect with your customer service team. If they can get a prompt response to their query, the chances of them making a transaction with you go high.

Add pictures or even videos

The coronavirus outbreak has made people wary of stepping out of their homes. This means that your website must clearly explain to them the products or services that you are offering. This is actually good news for online businesses and if you can take advantage of this opportunity, you will benefit greatly.

One of the ways that you can make sure your potential customers understand what you are offering them is through high-quality images and even videos. You can include those to your website so that your audience knows exactly what you are giving them and can make up their mind. You can also include tutorial videos and things like to clearly explain the uses of your products or services. If you have a lot of things to share, you can connect your website with your social media channel and direct your customers there. This will make sure that your website does not get too heavy and slow.

So, these are a few ways by which you can improve and optimize your website. Your website must entice, encourage, and excite your target audience so that they happily take action. If you need help designing your website or wish to redesign it, you can reach out to NHANCE Digital. We are a web design company in the UK specializing in website designing and also developing. We can even help you with your SEO requirements.

Contact us today to get started.

Must-have Elements of Modern Website Design

Every year, we, at Nhance Digital, see new styles and elements in website design. There are some elements that help to tell the story of a company whilst there are others that help to enhance the way content looks on different devices. Whilst it is important to keep track of the emerging web design trends, not all are for your brand or business. To help you narrow your focus, our team have detailed some of the important elements that should be a part of your professional web design in London.

Plenty of white space

White space is a term that is used to describe the amount of empty space on a website, which acts a buffer between the different elements on the page including margins, sidebar, copy and so on. You need to give all the elements room to breathe and your website must not appear too crowded or it will be a struggle to direct the visitor’s attention. This is why our designers have adapted a more minimalistic style to keep up with the latest design trends. We design websites with plenty of empty spaces so that readers are able to navigate their way around the page with ease.

Clean backend coding

This element is not one that you will visually notice, but is one that is probably the most important when it comes to your website’s functionality. A great deal of coding is involved in the backend that dictates the performance of the website. Our team of designers and developers dedicate a lot of time for clean backend coding so that the writing, reading and maintenance of the website is easier.

SEO-boosting elements

Your website must be visible on the search engines because that is where your potential customers are looking for you. At Nhance Digital, we design and develop websites with a number of SEO-boosting elements, such as title tags, meta tags, heading tags and other such HTML coding that helps websites climb the ranks of SERPs.

These are only a few of the elements that we include when providing website design services. If you want to know more, contact Nhance Digital. Our team of experienced professionals are eager to answer any question that you might have. We will even discuss your specific requirements and provide you with bespoke services that cater to your individualised business requirements, as well as, budget.

Website Design 2019: Design Trends You Should Consider for Better UX

The digital landscape is constantly changing and that is the reason why website design trends come and go. What worked for you the last year or even the last month will not necessarily work today. Being a website design agency, we, at Nhance Digital, constantly keep ourselves updated and accustomed to the transforming design landscape to help our clients get the desired results. After closely following the trends, our designers have deduced that 2019 is the year of user experience or UX. To ensure that your users have the best possible experience, you need to consider the following adjustments.

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Creating a New Website? Here are a Few Modern Website Design Must-Haves

Are you thinking of designing a new business website? You must be wondering what features and elements to include in your modern website design. If you need a little help, Nhance Digital’s team of professional designers have compiled a list of must-have design features. Take a look below.

# Minimal Design

If there is one thing that we have learnt in our years of designing websites is that less is always more. You can apply minimal design to flat, elegant, bold, boutique or classy styles. By practising minimalism, you will be creating clarity and focus for your website users, easier navigation and professional visual appeal.

# Background Videos

Videos that play automatically in the background can make a huge difference to a page. They can tell your brand story and considerably reduce the amount of other content needed to explain your business. Background videos entice visitors the moment they land on your website. Also, research suggests that the human brain can process videos 60,000 times faster than text.

# Responsive Design

Mobile searches are outperforming desktop searches at an exponential rate. So, you simply cannot survive the competition without a responsive website design. Mobile users are unable to properly view static pages; therefore, you need to create mobile-friendly pages. Creating a responsive website is your best option as responsive pages automatically get adjusted according to the screen size. So, you will have one website for all devices – desktop, laptop, smartphone and tablet.

# Inventive Typography

Large, creative typography is your powerful tool in the battle for eyeballs. Designers today are branching out and using innovative typography to grab users’ attention. These inspiring typography provides emphasis and boosts the aesthetic effect. They add a certain element of drama that is increasingly accepted by the new-age Internet users.

# Hamburger Menu

Recently, we have noticed the rise of hamburger menus in website design. The advantage of using this is that the menu can take visitors directly to wherever they want to go within the website. However, you may argue that hamburger menus typically takes up a lot of screen space. Our designers have solved the problem by using hidden hamburger menus.

Do you want to know more of such elements to add to your website design? You can contact Nhance Digital. Our designers will be happy to assist with your website design project.

What is the Importance of Professional Website Design?

The emergence of WordPress and such other content management systems have greatly benefitted website owners across the globe. They no longer have to pay for web development services and can simply download WordPress, install a theme and have a working website. However, there’s a major problem with using such free design templates and CMS’ – your website looks the same as hundreds of others. Experts at Nhance Digital recommend having a professional website design for any business wanting to build a brand identity and a unique image on the web space.

Here, our website designers have compiled some more reasons as to why you cannot afford not to have a professional website design.

# Web users care about appearance

Websites that project a professional image helps in improving the users’ perception of the brand. A recent survey revealed that over 90% of Internet users did not trust a website that appeared unprofessional. If your website design is not attractive enough, you can be assured that visitors will leave and shop elsewhere. In our years of experience, we have realised that the appearance of a website plays a critical role in making potential consumers trust a brand.

# Users give importance to first impressions

On an average, your website gets approximately 50 milliseconds to create a positive impression on the minds of the users. Now, that is not really enough time to even read a single letter. Needless to say, users are making their judgement based on how the website looks. So, if your website’s design is unappealing, you might lose out on your chance of earning that user’s business.

# Users engage with websites that work

Professional web design not only affects the appearance of a website, it also makes sure that everything works the way it should. For instance, a website must load quickly, especially if customers are accessing it on their mobile devices. Even if the page load time is reduced by one second, it can boost your business’ sales. Furthermore, websites designed by professionals like, Nhance Digital ensures that the website is free of technical and navigational glitch, offering your targeted audience a seamless user experience.

So, it is time for you to have a professionally designed website that gives your business’ online presence that level of professionalism that it deserves. Contact Nhance Digital for a consultation, today!

Web Design Trends To Watch Out For In 2018

A website is to a brand as what storefront is to a store. Your website is the face of your business and the first thing that your target audiences will notice. Irrespective of whether you like it or not, your audiences will be passing a judgement based on how your website looks. Nhance Digital is web Design Company providing ace quality services adhering to the most recent practices in the field. With 2018 at its earliest stage, we have brought the latest web design trends for your perusal.

Here, take a look below at some of the trends that you need to watch out for.

Mobile-friendly website will be a priority
Surveys and studies have revealed that steadily, but surely the reliance on mobile devices is increasing. This is leading to an increased website traffic being generated, via mobile phones. The search engine giant, Google, has already rolled out the mobile-first index, which gives first preference to websites featuring a mobile-friendly design. This is one of the reasons why our web site design services providers have started giving more emphasis to websites that can be seamlessly viewed across all hand-held devices.

Animation and video will be heavily used
Modern-day marketing heavily relies on storytelling. Also, moving images help to capture the attention of viewers. At Nhance Digital, we use video and animation to tell your brand story to your target audiences and better connect with your targeted market.

Micro-interactions will be on the rise
Our professionals make full use of Facebook, Twitter and other social media channels that have increased the popularity of micro-interactions through which users are given the ability to make their contributions regarding any post and interact with the brands. As a result,  the user-experience of your target audiences improve manifold

Artificial Intelligence and machine learning will become mainstream
Machine learning and AI (Artificial Intelligence) are going to become mainstream in 2018. We strive to incorporate such advanced technology in your website for being able to help you in heightening the UX and bring more traffic.

Our entire team of talented web designers strive to stay upgraded regarding the latest trends in web design. If you wish to create a brand new website or revamp your existing one, get in touch with us. We will provide you with customised solutions suiting your needs.

3 Benefits of Working With a Professional Web Design Company

A successful offline presence in business calls for a prominent online existence. A professionally built website is one of the most crucial factors determining how much goodwill and revenue your business may earn. If you wish to boost the chances of your online success, hire the services of Nhance Digital a web design company brimming with creative ideas, marketing know-how and technical flair, and offering comprehensive services.

Ensure a Fast and Secure Website

A website needs speed and security, and professionals in an agency can offer you the expertise required in this matter, by integrating 3rd party tools and various plugins into the site. With the knowledge that these upgrades are vital for WordPress sites and the sites outside WordPress, the designers never fail to use them for ensuring the protection of the site. Also, if you are worried about the site loading speed, you may be rest assured, as the designers will offer you recommendations on hosting, so that you can make an informed choice.

Avail future-proof Mobile-responsive Websites

Thanks to the ever increasing use of tablets and smartphones, users are shifting from desktops to their mobile devices for accessing websites. Nhance Digital, a professional web design services company is equipped with the necessary experience, skills and resources for designing a website compatible across all hand-held devices. By using CSS and HTML, the designers make sure that your site is easily accessible across various mobile devices. With new mobile devices and newer browsing methods emerging in the future, your website will be able to adapt to the changes better and faster.

Get Customised E-commerce Website Design Services

In case an e-commerce website is what you have in mind, professionals with expertise in Magento can come to your assistance. The learned and experienced designers at a web design firm can create bespoke e-commerce websites that are not just appealing, but also easy to use. To make sure that your site has instant appeal amongst your end customers, the professionals build an UI and UX that is user-friendly and human-centred.

As a business owner, it is normal to hope for a website that not just attracts target traffic, but also converts the traffic into sales. To assist in your endeavour, Nhance Digital, a website design company, can be your partner. We will work with you from the conceptualisation of the design to the completion of the project.

 

4 Basic Principles of Website Design

Nhance Digital is UK’s premier digital marketing agency specialising in promoting businesses and brands across diverse digital platforms. A well-designed website is the first-step to gaining visibility in the web world and we can help you with that. Thanks to our dynamic team of highly-skilled and passionate web designers, we design smart websites that not only attract visitors, but converts them to actual customers.

Our web design services are aimed at helping you throughout the whole process. Our designers follow the four basic principles of web design that are given below.

# Grid system

The grid helps to determine that way a website is read. There are various arrangements of columns and rows available today and we can help you choose the arrangement that suits your needs the best. While designing a website, we also keep in mind the requirements of responsive website so that your site can be seamlessly browsed across diverse platforms and devices. If required, we can create a customised grid system for your website.

# Web-safe fonts

Our web designers have a clear idea of which fonts are supported by the browsers and which ones are not. We know exactly the type of fonts to use for headlines, subheads, content body, call to action and so on. Our aim is to make your website look crisp, creative and easy-to-read.

# Visual hierarchy

Our affordable website design services also takes into consideration the visual hierarchy. This is important because when designing a website, you need to keep in mind the reading behaviour of your target audience. In most cultures, people read from left-to-right and top-down. Since Internet users will usually scan the pages of your website and not really read them, it is important that the words stand out and your message is loud and clear. Our designers make sure that the important elements of a website, such as the logo, key images or call to action are all placed in a way that makes scanning easy.

# Use of colours and images

The choice of colours and images determine how appealing your website will be. For colours, we usually stick to a minimal colour palette so that your brand and business stands out and for images, we can work with you to decide what best defines your business.

By following the basics of web design, our designers strive to craft striking websites. Allow our experts to maximise the potential of your business.

Influential factors for Website design

Don’t design Perfect but also the Right website!

Fighting online presence dominance for the specific online market is nowadays sport people play.

To dominate in the specific targeted market of the business, your website has to be effective to target their market. It should just not only be perfect but also right one for your business. Website should have a look and feel that will give off a sense of security with the promising follow up procedure to ensure visitors’ trust.

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Mobile Website Design – Web Design in a New Way

It’s imperative that web designers and developers learn optimal development and design practices for mobile devices. Not everything shown on a PC site can fit reasonably onto a mobile web page, where space is short and every pixel counts. It’s important to reduce the amount of content shown on the mobile-optimized version. You will need to look at mobile website design in a new way, one that is decidedly more restrictive than designed for standard browsers. To work around the issues that mobile site design presents, and to get a result that is as user-friendly and useful as your standard site, some creative problem-solving skills are required. Continue reading “Mobile Website Design – Web Design in a New Way”