Mobile UX and Speed are Key for SEO Success

Many webmasters have come to understand the importance of link building and content marketing as part of their SEO strategy. However, at Nhance Digital, we believe that it is also crucial to think of SEO’s technical side. Since the world of SEO is ever-changing and evolving, the only way to achieving the desired results is by getting the basic technical aspects right. Amongst all the other technical elements of SEO, two of the key aspects are mobile user experience and speed. These two stand out as modern Internet users are always on their mobile devices and they lack patience.

Increase the speed of your website

In the business world, time is money. Also, users do not have the patience to wait around for a website to load. At the most, they give a website 3 seconds. If the website fails to load within that time, users simply move on to some other website offering similar products or services. So, if your website has been showing a high bounce rate, it is probably because your website is too heavy and taking a lot of time to load. As Google considers page load speed as an important ranking factor, it is not something that you can ignore.

Some of the tactics that we use to increase website speed are:

  • Using a fast DNS and fast web hosting services
  • Optimising and making image files as small as possible
  • Minifying or compressing code of web pages
  • Using caching
  • Limiting HTTP requests
  • Using a CDN

Optimise mobile user experience

Today, more than 50% of traffic comes from tablets and other mobile devices. This information must be borne in mind when designing your website. You need to make sure that every page displays correctly across devices of different screen sizes. This way you can ensure a frictional and seamless UX in an age where experience is vital. The last thing that you would want is a potential customer visiting your website, but finding that the pages are not displaying as it should. This will create a negative impression and decrease your chances of converting the visitor into an actual customer. Also, Google is already following a mobile-first policy to give preference to responsive websites.

If your website is not compatible with the aforementioned SEO elements, reach out to Nhance Digital. We are a website marketing firm in Leeds providing affordable, personalised services.

What are the Critical Aspects of an SEO Strategy?

Internet users are heavily dependent on search engines, especially Google to find out about new products or services. Also, users rely on search engines to help them make sense of the search results. It is a common trait amongst Internet users to trust the brand or visit the website that appears on the first page of SERPs. But, how exactly does Google or other search engines determine which website answers the query of the users best? To help you understand this, Nhance Digital’s team of SEO professionals have listed below three aspects that play a critical role in SEO – relevance, authority and trust. Continue reading to find out how each of these aspects helps in shaping an effective and powerful SEO strategy.

Website content

If you want to appear relevant to search engines, you need to craft website content that helps the search engine bots and users understand your business model, products or services. Search engine bots are going to thoroughly analyse the content found on each page of your website and determine if it is helpful to Internet users. When the bots are able to understand the content found on your website, they will index your webpages and make sure that they are found easily.

Authority

Search engines are specifically designed to connect Internet users with authoritative sources, which includes answering their questions. Search engines make use of algorithms to find, index and comprehend the topics that are found on websites. But, not all answers are ranked on top of the SERPs. Page authority is a determining factor when it comes to ranking. You can gain authority by connecting with influencers or working with our best SEO expert in London.

Links

Link building continues to play a crucial role in SEO. If you acquire good quality links from established websites, it will improve your website’s page authority. Also, more quality backlinks will mean that your website can be trusted. This will help in building brand loyalty and driving more customers.

So, if you want to check if the above-mentioned aspects are considered in your SEO strategy in place, Nhance Digital can conduct an in-depth audit. Alternatively, we can help you create and implement a results-driven, ROI-focused SEO strategy that will make your business stand out from the rest. Get in touch to discuss your specific business needs and objectives, today!

Master Local SEO Strategy with These Effective tactics

If you have a physical store and wish to connect with your local audience, you need Nhance Digital’s local SEO services in Sheffield. Thanks to our dynamic and experienced team of local SEO experts, you can enhance your online visibility and come up on local searches. Some of the tactics that we implement for our clients are briefly explained below.

Consistent NAP

The first and foremost step to ranking higher in local searches is to ensure that your business information is consistent throughout the digital platforms. Consumers do not like to associate with businesses that have inconsistent information on the Internet. So, it is crucial to ensure that the name of your business, address and phone number are the same wherever your business appears on the Internet.

Claim business on GMB

Google My Business is an effective tool that can help boost your local SEO marketing. It can drive traffic to your website by showing users your business hours, where you are located, and even reviews and pictures of your company. You need to claim, as well as, verify your business as Google requires verification. This helps in building trust amongst your potential customers.

Request for reviews

Getting positive reviews is one of the best ways to connect and impress your local audience. After all, about 72% of consumers trust online reviews as much as they trust their family and friends. You can enhance the credibility of your company through reviews and this can help your website get improved results from your local SEO efforts. As you are aware, there are various factors that play a key role in local search rankings and reviews are one of them. So, if you want your potential customers to trust you and recommend your products or services to others, you need to ask for reviews.

Local listings

The more local listings you can get for your business, the better. We can help your business get listed across various digital directories. Additionally, we can help maintain those listings and make sure that they are kept updated with the latest information.

These are a few of the powerful and results-driven local SEO tactics that our team employs to help achieve the goals and needs of our clients. You can discuss your specific business requirements and our team will gladly provide you with a bespoke local SEO strategy. Call Nhance Digital, today!

Website Design Predictions for 2020

It is that time of the year again when you have to start thinking of refreshing your business website according to the new design trends. But, there is no need to panic because Nhance Digital’s web site design services in Liverpool can be availed at an affordable price.

If you want to know the website design trends for 2020, take a look below.

Bold typography

Bold typography or oversized lettering is becoming more and more popular as website owners try to simplify the designs as much as possible. The use of huge typography has several benefits like, drawing instant attention to your business objective or brand name. Also, visitors are much more likely to remember what was written in bold.

Bespoke images

Custom-made images add a unique sense of character to the websites. It can allow you to display your brand identity and make it extremely memorable to your visitors. So, when users see your custom image on another resource, your business website will instantly pop in their heads and they will be reminded to visit your website again.

Asymmetric layouts

Most business websites are grid-based and this grid is made of lines that are imaginary. This helps layout elements to stay in order on the page. If you want a unique look for your website, you can implement the broken grid technique. You can place design elements in a chaotic, yet creative manner. This technique can make your website look very appealing.

Hidden navigation

Minimalism in website design has been a big trend in 2019 and the same is expected to continue in 2020. Users today are more inclined towards websites that sport a minimal design. This is why hidden navigation is going to be a major website design trend in the upcoming year. By hiding the navigation of your website, you can save space and make your website appear clean.

These are a few website design trends that you can consider for 2020. If you are planning to build a new website or wish to redesign your existing business website, you can reach out to Nhance Digital. We have a dynamic team of website designers who can help turn your design dreams into a reality. Our team of developers can ensure that your website is ready to be launched. Furthermore, we can also handle your digital marketing needs. So, get in touch right away.