Tips to Optimise Your Blogs for Boosting SEO

SEO can be challenging and tricky, especially because of the ever-evolving algorithms. But, if you get the basics right when writing and posting blog posts, the process of SEO does not have to be time-consuming or daunting. The leading provider of SEO services in Glasgow, Nhance Digital, has put together a list of blog optimisation tips that can help you boost your SEO efforts. Take a look below.

Target the most appropriate keywords

As you must already be aware, keyword research is an integral part of SEO. It lays down the very foundation of optimisation. By targeting the most relevant and appropriate keywords, you can help search engines comprehend what your content is about. This enhances the chances of your content popping up in response to a search. In order to find the right keywords, you need to understand user intent and carry out a thorough competitor analysis. If you lack the tools or the expertise, our team can help you identify the right keywords.

Use long-tail keywords

More and more users are using long-tail keywords to search for information online. This is largely due to the increased use of mobile devices. When your potential customers use specific search phrases, search engines will know what they are looking for. If you can get your content to match that search intent, you can be sure of getting your website a top-ranking position.

Make use of keywords in titles and subheads

There is a correlation between Google rankings and keywords in the title tag. Also, we recommend that you make use of your primary keyword, along with its variations in the heading tags of your content. Keywords in the titles and subheadings attract the attention of the search engine crawlers and they are able to understand what the blog post is about. However, refrain from stuffing too many keywords as that will have a negative impact.

Optimise for featured snippets

When you want the most out of your content, optimise it for showing up in featured snippets. Featured snippets are those search results that are shown before the first position and it usually appears in a box with a video, table or an image. They stand out from the rest and increases the chances of getting more clicks. You can avail our guaranteed SEO services in Glasgow to have your content optimised for featured snippets.

Talk to our content team to know more.

Unnoticed SEO Tips that You Should Consider

Search engine optimisation (SEO) is not a one-time activity. It involves a lot of work when it comes to planning, executing and monitoring progress. Also, regular Google algorithm changes mean that webmasters always have to be on their toes. However, there are a few basic elements of SEO that must always be looked after, but are usually overlooked. Nhance Digital’s team of SEO specialists in Sheffield have outlined some of those elements that can give any SEO company the needed push.

Website speed

This is one of the most important things to take care of. If you are wondering why your website is not being crawled and indexed by search engine spiders or why the bounce rate is increasing, you need to check the speed of your website. In today’s time, nobody has the time or patience. So, your website must load within 3 seconds. If it takes longer, you can be sure that your audience has left your website to check out what your competitors are offering.

A consistent flow of high-quality content

Content continues to be king. After all, your audience is constantly looking for information on the Internet. If you can ensure a consistent flow of good quality content, Google will notice you. A website that easily provides all the information required by users is a website that Google likes, appreciates and rewards in the form of better ranking. But, you must make sure that the content is written for both users and search engines. You can make use of long-tail keywords. For any additional help with content, you can reach out to our content team.

Link building

Contrary to what people will have you believe, link building is not dead. It is a very important part of SEO and unless you harness the power of link building, you are missing out on building your website’s credibility on the Internet. Even today, Google considers those websites reliable that have top quality, relevant backlinks. But, you must make sure not to get spammy, low-quality links as that can adversely impact your website.

So, these are only a few of the SEO tips that you must not overlook. If you want to know how your business website can be improved, connect with Nhance Digital. We are an SEO company near Sheffield with a strong client base covering North America and Europe. Call us, today!

On-page SEO Basics to Keep in Mind

A lot goes into crafting an effective and results-driven SEO campaign. You need to earn quality links, product interesting content on a regular basis, and focus on improving your on-page SEO. As search engine algorithms get more complicated with each passing day, our team of SEO specialists at Nhance Digital feel that you first need to get your basics right. There will always be several different tactics to consider, but without a strong base, your strategies will simply not work. So, we suggest you first take care of the following.

  • Understand your target audience: Before you even start with your SEO campaign, it is crucial that you understand the needs and wants of your audience. You must know exactly what your audience is looking for and if their expectations are being met when they visit your website. Then, you have to create a campaign that caters to your audiences’ expectations. If you do not have the right resources and tools to research user behaviour and intent, our team can lend you a hand.
  • Fast loading website: Does your website load quickly? Page load time is a vital factor when it comes to SEO. You cannot have a website that takes more than 3 seconds to load. Slow loading websites negatively impact search results and increases the bounce rate. During the phase of on-page SEO, you need to analyse the load time and make necessary adjustments. At present, page load time is a ranking signal. So, if you want the search engines to favour your website over your competitors, you need to make sure that it loads fast.
  • Target the right keywords: When it is about keywords, less is more. Of course, you must optimise your website pages with relevant keywords, but you have to be careful to not stuff keywords unnecessarily. Keyword stuffing is a practice that neither we nor Google supports. It can lead to your website being penalised. You can also create blog posts using appropriate keywords.

These are some of the basics of on-page SEO that you need to get right before you can create a full service SEO campaign. If you need professional help, you can hire our SEO marketing services in Leeds or anywhere in the UK. Our services are also available in North America and Europe. We have over 10 years’ experience and a dedicated team to help you achieve your goals.

Guidelines to Follow When It Comes to Outbound Linking

When it comes to search engine optimisation, website owners are so focused on generating inbound links that they forget about outbound links. Yes, inbound links help search engines instil trust in a website, but search engines also crawl outbound links. These links tell the story of a website and are just as necessary. Nhance Digital’s SEO specialists in Birmingham have created guidelines to follow for outbound linking. Take a look below.

Consider who you are linking to

The objective of every business website should be to provide a good experience to the visitors. You want them to come back again and again. Linking out to other websites is a part of providing visitors with a good experience. After all, the purpose of links is to attract people from one page to another. However, you cannot simply link out to any website. You must first establish the credibility and authority of that website. Also, the website must be relevant to your industry or niche. Remember that you will only benefit if you link to external websites that are of high-quality. If you lack the time and resources to put into research, reach out to a premier SEO optimization company in Birmingham like Nhance Digital.

No-follow paid links

If there is a website willing to pay you to link to their website, you must be transparent about this to your visitors and also search engines. For visitors, you can put a sponsored designation on those links; and for search engines, you can implement nofollowing the link.

Review user-generated links manually

There are several websites for whom it does not make sense to have user-generated links. However, some websites can make use of user-generated links, such as guest blog posts, blog comment links, forum comments and so on. If you are making use of such links, it is advised that you review the links manually instead of having an automatic process in place that puts those links on your website. You need to know the links that are available on your website.

These are a few of the guidelines that you can follow when it comes to outbound linking. For more insight into this, you can reach out to Nhance Digital’s experienced team of SEO specialists. We will carry out a thorough audit to find out the things that are lacking in your website, along with answering your questions.