SEO can be challenging and tricky, especially because of the ever-evolving algorithms. But, if you get the basics right when writing and posting blog posts, the process of SEO does not have to be time-consuming or daunting. The leading provider of SEO services in Glasgow, Nhance Digital, has put together a list of blog optimisation tips that can help you boost your SEO efforts. Take a look below.
Target the most appropriate keywords
As you must already be aware, keyword research is an integral part of SEO. It lays down the very foundation of optimisation. By targeting the most relevant and appropriate keywords, you can help search engines comprehend what your content is about. This enhances the chances of your content popping up in response to a search. In order to find the right keywords, you need to understand user intent and carry out a thorough competitor analysis. If you lack the tools or the expertise, our team can help you identify the right keywords.
Use long-tail keywords
More and more users are using long-tail keywords to search for information online. This is largely due to the increased use of mobile devices. When your potential customers use specific search phrases, search engines will know what they are looking for. If you can get your content to match that search intent, you can be sure of getting your website a top-ranking position.
Make use of keywords in titles and subheads
There is a correlation between Google rankings and keywords in the title tag. Also, we recommend that you make use of your primary keyword, along with its variations in the heading tags of your content. Keywords in the titles and subheadings attract the attention of the search engine crawlers and they are able to understand what the blog post is about. However, refrain from stuffing too many keywords as that will have a negative impact.
Optimise for featured snippets
When you want the most out of your content, optimise it for showing up in featured snippets. Featured snippets are those search results that are shown before the first position and it usually appears in a box with a video, table or an image. They stand out from the rest and increases the chances of getting more clicks. You can avail our guaranteed SEO services in Glasgow to have your content optimised for featured snippets.
Talk to our content team to know more.