Search engine optimisation (SEO) is not a one-time activity. It involves a lot of work when it comes to planning, executing and monitoring progress. Also, regular Google algorithm changes mean that webmasters always have to be on their toes. However, there are a few basic elements of SEO that must always be looked after, but are usually overlooked. Nhance Digital’s team of SEO specialists in Sheffield have outlined some of those elements that can give any SEO company the needed push.
This is one of the most important things to take care of. If you are wondering why your website is not being crawled and indexed by search engine spiders or why the bounce rate is increasing, you need to check the speed of your website. In today’s time, nobody has the time or patience. So, your website must load within 3 seconds. If it takes longer, you can be sure that your audience has left your website to check out what your competitors are offering.
A consistent flow of high-quality content
Content continues to be king. After all, your audience is constantly looking for information on the Internet. If you can ensure a consistent flow of good quality content, Google will notice you. A website that easily provides all the information required by users is a website that Google likes, appreciates and rewards in the form of better ranking. But, you must make sure that the content is written for both users and search engines. You can make use of long-tail keywords. For any additional help with content, you can reach out to our content team.
Contrary to what people will have you believe, link building is not dead. It is a very important part of SEO and unless you harness the power of link building, you are missing out on building your website’s credibility on the Internet. Even today, Google considers those websites reliable that have top quality, relevant backlinks. But, you must make sure not to get spammy, low-quality links as that can adversely impact your website.
So, these are only a few of the SEO tips that you must not overlook. If you want to know how your business website can be improved, connect with Nhance Digital. We are an SEO company near Sheffield with a strong client base covering North America and Europe. Call us, today!