SEO Trends that will Define Online Visibility in 2018

In digital marketing, the field of search engine optimisation (SEO) is a complex science due to its competitiveness and ever-evolving nature. With the arrival of 2018, search engines have begun to enhance the quality of search results by making algorithm changes. This has given rise to a shift in the ranking factors where new techniques and fresh strategies occur, and SEO professionals at Nhance Digital have predicted the latest online marketing trends that will dominate of field of SEO this year.

To help your business website stay ahead of the game in 2018, we, at Nhance Digital, have compiled a list of the most important trends that will gain momentum, along with the solutions on how you can prepare yourself for each.

# SERP features

More and more SERP features, such as AdWords, video, image packs, featured snippets, news block, site links and so on, are grabbing the attention of online users. The development in SERP features will play a key role in gaining the maximum visibility on major search engines. At Nhance Digital, our SEO experts believe that websites should track their rankings within these features and manage specific features that show up for their keywords. Not only can we assist you in integrating SERP features on your site, but will also monitor it as long as possible.

# Personalised search results

We know that Google has been increasingly focusing on customised search results based on individual search data, browser cookies and other details to provide better and more personalised SERPs for users. Being one of the leading providers of search engine marketing services, we understand the importance of individual search convenience. With our technological implementations, we can better the personalisation factor on your website.

# Voice search

As many users on search engine prefer the comfort of speaking over typing, voice search will continue being a great aspect of SEO world. Not only is it fast and convenient, but it also allows more detailed queries. This means that websites have to elevate their plan of action beyond immediate target keywords and phrases to rank. Your focus should be on terms and phrases that users speak generally. Our SEO specialists emphasises on the usage of conversational terms and sentences.

If you want to keep up with these trends and maintain a successful SEO campaign in 2018, get in touch with our experts at Nhance Digital.

Link Building: A Great Tool for an Effective SEO Campaign

Link building is an important aspect of a successful SEO campaign. It is a strategy employed by online businesses to acquire hyperlinks from other sites and utilise them on their own website. As the web pages are linked to each other, it streamlines the navigation for users between various pages on the Internet. Link building helps web crawlers to crawl between the pages on the site. As an expert link building company, we have mastered the art of link building through our years of hands-on experience.

At Nhance Digital, we follow some proven link building tactics to get other pages linked to your site and maintain top positions on the search engine result pages (SERPs). Take a look at our few link building strategies:

# Internal links

These are links that go from one page to another within the site and helps to boost page authority. For creating internal links, we always look for good keyword phrases on any page of a website and link it to the homepage with more details. Our internal link building expertise makes visitors stay longer on the website. These links improve overall crawl ability which results in better indexation of the website. With relevant and useful content, along with high-quality internal links, websites can rank well with strategic keywords.

# Local link building

If you run a local business, building local links is the ideal way to gain local exposure. As a high quality link building service provider, we help businesses to create local business citation by driving local traffic to the site. We focus on the audience who employ local searches to identify businesses near them. These local business citation links are critical for local rankings and allow search engines to validate the location of a business.

# Backlinks from trusted sites

Getting backlinks from trusted and authentic websites is one of the most valuable steps to establishing your site’s authority and securing the top spot of SERPs. When a website has numerous backlinks from popular sites, it informs search engines that they are reputable in their niche industry.

It is important for business websites to enhance their performance on search engines with high-quality link building strategies. At Nhance Digital, we put the most effective link building techniques into action and get the best results for websites. Feel free to call us to know more about link building.

Backlinks: Are they Important for SEO?

Backlinks are an important part of SEO because search engines consider a website relevant if it has a lot of quality inbound links. Also, the backlinks that are redirected from the websites must come from credible sources. The SEO experts at Nhance Digital are of the opinion that high-quality backlinks are a major ranking factor for websites.

Backlinks: What are they?

As you already know, backlinks are a component of SEO. They are nothing, but links to your website. Simply put, when a website or web page has a hyperlink or clickable link that redirects to your site, it is called a backlink. There are basically two types of backlinks, such as dofollow and no-follow backlinks. As for dofollow links, they link with another website naturally without the tag of no-follow whilst on the other hand, no-follow links contain the no-follow tag and is not really considered of much importance from the perspective of search engine optimisation.

In the eyes of Google, your website will appear much more relevant and trustworthy if it is has many SEO backlinks and our link builders can help you earn authoritative links from similar niche industry as yours.

What is the Value of Backlinks for SEO?

The relevance of a site is measured by search engines, especially Google, by the number of backlinks that it has. The search giant determines that if a site has been linked to other sites multiple times, it has quality and that is the main motive of backlinks. Furthermore, when a site is giving your website a backlink, it is actually passing link juice to your site and helping it to rank higher on popular search engines.

Organic traffic is another wonderful advantage of creating backlinks. As already mentioned before, Google lays a lot of emphasis on pages that have a massive number of good quality backlinks. In addition, faster indexing is also a major benefit of backlinks in SEO. The search engine bots are able to discover websites faster if they have backlinks. This way, you can be rest assured that your pages will get indexed extremely quickly in Google when compared to others.

Now that you know the importance of backlinks in SEO, you must be wondering how you can create these links. At Nhance Digital, we employ several different ways to gain backlinks for our clients, such as guest posting, blog commenting, web directory submission and so on.

Do you want any more information regarding backlinks and how it can improve your search engine rankings? Feel free to get in touch with the professionals at Nhance Digital. We will help to craft a bespoke link building strategy for you so that you can gain the maximum returns.

How Can B2B Companies Achieve Search Engine Marketing Success?

Search engine marketing (SEM) for B2B companies is all about increasing visibility and getting in front of the end-users at the very moment when they are searching for their products on search engines. But, how can you outshine your competition and take full advantage of search engine marketing? This is where Nhance Digital comes to your rescue. We are a reputed search engine marketing agency in the UK and have a team of experienced SEM experts who can help you achieve your business goals.

The steps that we employ for achieving favourable outcome through search engine marketing are given below.

      1. Craft an effective strategy: Diving into search engine marketing without a coherent strategy is not at all recommended. This is why, we close work with our clients to define the target audience, determine their needs and stress how our client’s products are capable of serving those needs. We even review and analyse the position of our clients’ company in the marketplace and seek to identify competitors. Finally, we set specific benchmarks or goals to make it easier for our clients to measure the success of the search engine marketing campaign.
      2. Select keywords and optimise website’s content: From the pool of keyword phrases, it is crucial to identify the keywords that work the best for your company. Without this step, your SEM campaign will fail because keywords play a major role in driving traffic to your company website. You can leverage our industry-experience and access to the latest tools to find the most relevant keywords for your business. Once the best keywords are filtered, we move onto the next step, which is optimising the content of your website so that search engines are able to readily recognise and direct traffic to your site.
      3. Run a PPC campaign: PPC campaigns provide a lucrative ROI-driven marketing opportunity that we can help you capitalise on. With PPC, you will be only paying when someone clicks on your B2B website. From the keywords to be targeted to deciding on the position of the ad, our PPC experts will take care of it all.
      4. Link building: Link building is also an important part of search engine marketing. The more quality links you can attract, the more popular your website will become in the eyes of the popular search engines, such as Google and Bing. These links will also have a dramatic effect on your search engine rankings and keep your website ahead of your competitors.

For an in-depth idea about Nhance Digital’s search engine marketing tactics, do not hesitate to get in touch. Our tactics can even be tailored to suit your specific business needs.

Steps to Make Social Media Marketing Work for Your Business

So, you are unsure of social media marketing? You are not alone. At Nhance Digital, we come across several business owners who realise the importance of social media, but express their concerns regarding the ROI. However, being part of the digital marketing world for over 10 years, we have come to recognise social media as one of the most vital channels for any small and midsize business. But, you need to fully comprehend this platform before jumping in as that can lead to ruining your brand name and reputation.

Continue reading “Steps to Make Social Media Marketing Work for Your Business”

Web Design Trends To Watch Out For In 2018

A website is to a brand as what storefront is to a store. Your website is the face of your business and the first thing that your target audiences will notice. Irrespective of whether you like it or not, your audiences will be passing a judgement based on how your website looks. Nhance Digital is web Design Company providing ace quality services adhering to the most recent practices in the field. With 2018 at its earliest stage, we have brought the latest web design trends for your perusal.

Here, take a look below at some of the trends that you need to watch out for.

Mobile-friendly website will be a priority
Surveys and studies have revealed that steadily, but surely the reliance on mobile devices is increasing. This is leading to an increased website traffic being generated, via mobile phones. The search engine giant, Google, has already rolled out the mobile-first index, which gives first preference to websites featuring a mobile-friendly design. This is one of the reasons why our web site design services providers have started giving more emphasis to websites that can be seamlessly viewed across all hand-held devices.

Animation and video will be heavily used
Modern-day marketing heavily relies on storytelling. Also, moving images help to capture the attention of viewers. At Nhance Digital, we use video and animation to tell your brand story to your target audiences and better connect with your targeted market.

Micro-interactions will be on the rise
Our professionals make full use of Facebook, Twitter and other social media channels that have increased the popularity of micro-interactions through which users are given the ability to make their contributions regarding any post and interact with the brands. As a result,  the user-experience of your target audiences improve manifold

Artificial Intelligence and machine learning will become mainstream
Machine learning and AI (Artificial Intelligence) are going to become mainstream in 2018. We strive to incorporate such advanced technology in your website for being able to help you in heightening the UX and bring more traffic.

Our entire team of talented web designers strive to stay upgraded regarding the latest trends in web design. If you wish to create a brand new website or revamp your existing one, get in touch with us. We will provide you with customised solutions suiting your needs.

Link Building Strategies That Benefits Your Business

Are you wondering why your website is struggling to rank? Your link profile might be the reason. You simply cannot ignore link building because it is one of the most vital ranking factors that search engines look at when positioning sites within their search results. Nhance Digital, a digital marketing agency, offers significant assistance in placing your site at the top of the SERPs.

If you want to implement and benefit from link building, join hands with Nhance Digital. We are one of UK’s renowned digital marketing companies specialising in offering link building services. Thanks to our team of experienced and qualified experts, we can help take your online business to the next level.

Want to know some of the link building strategies? Take a look below.
Thorough audit of links

We provide an in-depth assessment of your present links so that you have an idea about how to proceed from there. There might be some links that are causing harm to your website due to the algorithm changes of the search engines. By availing our affordable link building service, you will be able to receive professional advice on which links are good for your site and which ones are causing or will cause issues in the future, without having to worry about the cost.

Guest blogging
We are aware how guest blogging can help you earn backlinks from high authority websites and eventually help to increase your website’s authority. Our experts make sure that the blogs are written for your niche industry, with the readers in mind.

Content marketing
Content marketing is one of the most popular strategies used by our digital marketing professionals. As part of our service, we distribute creative and relevant content to your website on other websites. The content is used to generate high-quality and natural links back to your site.

In addition to the aforementioned, there are many more strategies followed by our professionals. At Nhance Digital, we will carry out a deep examination of your website and the existing links to offer you our professional recommendation. If you need any more information, do not hesitate to give us a call. We will be glad to walk you through the entire link building process and also provide you with a tailored solution to meet your business needs and objectives.

Social Media Consultant: How Can They Help Grow Your Business?

Businesses often avoid investing in the services of a social media consultant because they think they know how Facebook and Twitter works. However, there is a lot more to social media marketing than that. Moreover, there are so many social media networks to choose from that the decision may seem overwhelming, especially if you have limited time and budget. This is where consultants like Nhance Digital step in to not just get you started on social media marketing, but also to continuously offer recommendations on ongoing social media activities and campaigns.

Social media consultants help businesses grow in the following ways:

  • Assistance in choosing the ideal social media platform: From hundreds of social media networks out there, our social media consultant will help find the best platform/platforms for you to use. We will offer you our suggestions after carrying out a thorough social media audit to find out on which platforms your products or services will create the biggest impact. Our advice will be tailored as per your specific business needs and goals.
  • Finding out the demographics of your audience: Knowing who to target is vital for the success of your business. We can help you in finding and establishing information regarding your target audience and also ascertain if your strategy is reaching out to them.
  • Define key performance indicators: Setting certain key performance indicators is vital as it will allow you to find out if your social media strategy is getting you the results that you hoped for. For instance, if your aim is to grow your brand presence, you might have to take a look at the number of new followers, brand engagement and mentions, and so on. We have an in-depth knowledge about such indicators and will be glad to share it with you.
  • Keep you updated regarding social media trends: The digital landscape is constantly changing and the only way to achieve the desired results is through keeping up with the trends. For example, image posting and blogs have become extremely important at the moment, along with well-crafted, information-rich blogs. With our help, you will always be able to stay ahead of your competitors.

A reliable consultant can help you and your business become viral and Nhance Digital happens to have the perfect team consisting of industry-leading social media experts. We know the ins and outs of social media networks and can help you climb the ladder of success. Talk to us to take your social media marketing a notch higher.