Elements that Your Small Business SEO Strategy Must Include

In Nhance Digital’s 10 years of experience in the field of digital marketing, we have come across small business owners who are utterly scared of SEO or search engine optimisation. Undoubtedly, SEO is a complex process and has different interconnected parts. So, we agree that business owners can feel a bit overwhelmed and confused as to which strategies to consider. To help you out, we have outlined below a few of the must-have elements of an SEO strategy.

SEO audit

It is important to know where you stand before trying out different SEO strategies. Auditing your website will give you a clear idea about where you stand, the things that are working and the things that need improvement. Audit will also help you understand whether your website is user-friendly, reliable and easy to navigate. It can also assess the performance of your website in the SERPs for the chosen keywords.

Selecting the right keywords

You cannot randomly choose keywords. You have to invest time and effort into keyword research so that you find the right phrases or words to target. It is these words or phrases that your website will be ranking for. You have to ensure that the keywords chosen have a good search volume and conversion rate.

Content creation

Successful SEO strategies are built on the bedrock of informative, relevant and well-written content. Craft content to educate visitors about your product or services, to answer questions that your potential customers are asking or to give them more information about your company. You need to include relevant keywords in the content so that it is optimised for the search engines.

Make your website responsive

A responsive website is the need of the hour. Most of your potential customers are searching for you on their mobile devices. With a responsive website, you can be sure of your website loading seamlessly across all devices and screen sizes. You can just have one website for desktops, smartphones, tablets, laptops and other devices. You have to ensure that your website loads under 3 seconds.

In addition to the above, there are a few other SEO elements that you need to know. For that, connect with Nhance Digital. We are the well-known providers of small business SEO in Edinburgh and we can help you in expanding your business and standing apart in the online world.

Effective Tactics to Include in Your eCommerce SEO Plan

Most eCommerce store owners have little or no consideration for search engine optimisation tactics, even though SEO has the highest ROI compared to other eCommerce marketing campaign. Online shop owners heavily rely on paid ads or social media, which is great, but requires a lot of money and effort. On the other hand, SEO demands a lot of effort upfront, but once your online shop ranks, you will be making sales on autopilot without any recurring expense. If that makes you interested, Nhance Digital’s team of SEO professionals have outlined a few key tactics that you must include in your eCommerce SEO strategy.

eCommerce keyword research

The absence of keyword research would mean that your eCommerce store is targeting keywords that are either too difficult to rank or not what the customers are searching for. This is what makes keyword research crucial. It makes sure that you target keywords that are easy to rank, have a high rate of conversion and a decent search volume. But, choosing keywords is more than simply gauging the level of difficulty when it comes to rankings. You have to take into account the intent of the buyers. A competitive analysis is also encouraged to understand the competition. If you get stuck, seek help from Nhance Digital.

Site structure

Once you have figured out the right keywords, it is time to put it to action. This starts with the structure of your website. eCommerce site structure refers to how you set up your category pages, navigation and product pages. At its core, you have to ensure that the visitors get the most important and relevant content in front and they can find what they are looking for without having to click too much. Basically, a great site structure means scalable and simple. From our website audit, we can help you figure out the changes or additions that your eCommerce site structure needs.

Link building

Acquiring backlinks from other websites with a high domain authority will improve the ranking opportunity of your website. Also, your online store will gain more visibility in the search engines and gain credibility.

So, these are a few of the basic, but crucial tactics that must be a part of your SEO strategy. If you want more information about eCommerce SEO in Manchester, contact Nhance Digital. Our team will help you stand out.

Here’s How Meta Descriptions Influence SEO Results

Meta description tags are important in SEO, but not in the way that you might think. Previously, meta keywords and meta descriptions used to carry direct and huge algorithmic weight in search engine rankings. As such, they started being used as tools for spamming. This resulted in Google devaluing these tags as direct ranking signals, but their use in the descriptions as short snippets continued.

We, at Nhance Digital, often come across website owners who hugely misunderstood this feature, but using meta descriptions can provide you with the first opportunity to sell your website. It can help you to tell your potential customers or visitors what is in store for them if they decide to visit your website. It is a prime piece of advertising real estate in the search engine results pages and you should use it to your advantage.

A meta description, in HTML, is a 160 character snippet that summarises the content of a webpage. These snippets are displayed by the search engines, along with page headers and titles in search results. This provides visitors with just enough information to convince them to click on the website and enter. If meta descriptions display precise content overviews, bounce rates can be prevented as people will get exactly what they expected before entering a website. To put it simply, meta descriptions gives you the chance to grab the attention and convince searchers to enter your website over your competitors in the same search results page.

If you are wondering whether meta descriptions help with SEO efforts, the answer is yes. However, it does not impact SEO directly. Meta descriptions help in boosting the performance of a website by enhancing the click-through rate, which is a vital ranking factor. Websites that receive a good number of clicks stand a great chance at acquiring a top ranking position in the search results.

Even though meta descriptions do not directly impact rankings, they do affect other aspects of search like, helping the search bots understand what the webpage is about, providing enough information to drive traffic and so on.

So, if you have been ignoring meta descriptions for so long, it is time to wake up. As a revered marketing SEO agency in Glasgow, we can help you create attractive meta descriptions that will attract searchers and drive traffic to your website. Get in touch to know more.

Canonical Tags and How to Use Them

Canonical tags often stir up anxiety and confusion amongst non-technical webmasters and website owners. There is a lot of apprehension around the use of these tags. At Nhance Digital, we have realised that a lot of people steer clear of these tags for fear of messing up the existing link systems. We want to help you understand the true benefits of canonical tags and how you can use them.

Let us start by telling you what are canonical tags. The term basically revolves around preferred and duplicate content. The work of canonical tags is to help search engines recognise and identify duplicate content as they relate to an original page. Additionally, a canonical tag helps search engines understand which page should be displayed in the SERPs. When dealing with two pages that have very similar or duplicate content, adding a canonical tag tells the search engine which one is the original copy and which one is the clone. Simply put, a canonical tag will help in driving all the SEO juice and traffic to the original page.

How can you use canonical tags?

Our SEO professionals find canonical tags to be most helpful when used in the following scenarios:

  • Separating original and duplicate content so that search engines are able to focus only on the main content
  • Allowing search engines to differentiate between similar or close-to-original content and focusing only on the original product page, which is the case with ecommerce websites

When it comes to optimising your website for the search engines, it is important to use canonical tags. This is because duplicate content can negatively impact the way your pages have been indexed and ranked. Also, duplicate content affects the relevancy of search results, and eventually, your website traffic and the bottom line. You can improve the overall visibility and search ranking of your website by using this tag.

So, do you need help determining if your company’s website can gain from canonical tags? You can reach out to Nhance Digital and avail our online marketing SEO services in Birmingham. Our team of SEO experts will work with you to determine the best strategy to implement this tag and improve the overall performance of your website.

For any more information on canonical tags, contact us. Our friendly team is always eager to clear doubts and answer questions. We also provide obligation-free quotes.