Social media has grown by leaps and bounds. Today, it is considered to be a privilege to have a strong social media presence. Customers love brands who are active on social networking websites like, Instagram, Twitter and Facebook. Moreover, such brands appear to be trustworthy and easily approachable.
Regardless of whether you are a brand or an influencer, you would want to have a positive social media reputation and NHANCE Digital’s social media marketing services can help you achieve those goals. Keep reading to know some of the ways that are effective in managing one’s social media reputation.
Responding directly and professionally to customers
Several customers turn to social media for their customer service needs. In the case of a consumer complaint, you should never defend yourself aggressively. Also, you should not delete the negative comments that are coming your way. Moreover, ignoring is not the solution.
So, what should you do? You need to tactically respond to your customers. You can send them a direct message to understand their grievances. This will show to your followers that you take their issues seriously. You need to display empathy to show your audience that you understand their problems and you are here to help.
Your eagerness to help is going to prevent future negative comments and also help in maintaining your credibility.
Share the story of your brand
On social media, people appreciate stories, especially such stories that tug at their emotional heartstrings. If you want your business to grow, you need to humanise your brand and the best platform to do so is social networking websites. This is where you can share your brand’s story in such a way that your audience can relate to it. This is one of the most effective ways to boost your social media reputation.
Whilst sharing your brand story, you can also include the stories of your employees who work with you. This will show your audience how much you care about your team. The story can be shared in the form of a short video, images and so on.
Encourage reviews on social media
When it comes to managing your social media reputation, it is a good idea to encourage your customers to share their experience on social media. You can create CTAs and clickable links to request customers to leave a review of your company. As you must be aware, reviews are extremely important because people tend to trust them more.
The more positive reviews on social media, the more customer engagement and this will eventually result in increased trustworthiness in your brand.
Focus on building a positive brand image
Company websites are optimised to drive traffic and sales, but social media is a different ballgame. Social networks are for building positive brand image and relationships. This means that you do not have to post fresh content daily talking about your products or services. This will only drive your followers away.
You need to post visually appealing content on your social networks so that your target audience can connect to them and feel compelled to share it with others on their social media profiles. You can also create appealing videos.
Social media is all about building connections and this will help your brand to grow.
Create interactive content and games
If you want to stay on top of your social media reputation game, you have to find innovative ways to connect and interact with your social media followers. Whilst giving them information about sales and the latest developments in your company is great, but you also have to think of ways to keep them hooked to your social media page. For that, you can frequently create puzzles, trivia and other such games. You can also hold contests and giveaways. This will help your social media reputation to grow.
We understanding that managing social media reputation is easier said than done. This is why NHANCE Digital is here to help. We work with a team of excellent social media wizards who knows the ins and outs of social networks. They can help your brand’s social presence grow and also assist in building a positive brand reputation. Call us, today!