Online reputation management or ORM is a practice of creating effective strategies to maintain a favourable online presence of a product, website, services, any organisation or an individual. Positive customer interaction and reputation can drive more revenue and engagement for brands online. At Nhance Digital, we are committed to providing end-to-end online reputation management services in the UK. We understand the importance of continued online reputation management, especially because of the ever-increasing popularity of third-party review sites, social media platforms, forums, messaging apps and so on. Our team of professionals have compiled below a few of the actionable online reputation tips that you can consider in 2021.
Keep a track of popular platforms on the Internet
One of the best ways to manage your reputation online is by keeping a track of what people are saying about your products, company or services. Some of the platforms that you need to monitor include Yellowpages, Indeed, Glassdoor, Yelp and so on.
To keep track, you can perform a manual custom search for your brand’s name on popular search engines like Google, but this process is time-consuming and you will only get a handful of results. We, at Nhance Digital, make use of the latest tools and technologies to monitor and track popular platforms. You can reach out to us to leverage our expertise.
Make sure to respond to the grievances or appreciation of your customers
As a leading online reputation management agency, we always respond to the grievances and even appreciation expressed by people on behalf of our clients. Responding at the earliest is what your customers expect you to do.
Even if you are unable to offer detailed answers to their questions or immediately address their concerns, you can drop a quick line saying that you are looking into the matter. Also, you should thank them for taking the time to leave a review if they have written something positive.
Furthermore, you should never ignore negative reviews because that can make matters worse. We are in the day and age where people trust online reviews before making a decision. So, if they see that you are unresponsive to the grievances of your existing customers, new customers will not trust you.
Ask happy customers to write a review
If you are not encouraging happy customers to write a review on Google or third-party review websites, you are putting yourself at a disadvantage. It may need some nudging, but it is not difficult to convince happy customers to leave feedback online. You need to ensure that your customers can easily leave a review without feeling stressed. What you can do is place links to popular review websites on your website. You can even give your social links on your website so that your customers can connect with you on your social platforms and leave a review.
Publish engaging and interesting content online
Your target audience is going to judge your offerings and brand as per the nature of the content that you are publishing online in varied formats. For example, you can publish informative and engaging blogs or article posts to attract the attention of your audience. You can even publish guest blogs to establish yourself as an authority on the subject. Crafting content is a part of our ORM services in the UK as posting the right type of content can fetch you a lot of positive attention.
Hire a team of ORM experts
If you are overwhelmed with the responsibilities associated with maintaining a positive reputation online, you can hire professionals. Since reputation management is a full-time job, it would be imperative to have a team of professionals helping you. Our highly skilled ORM team will help to manage your online persona. They have the right expertise required to handle your reputation and they can even alleviate negative content by implementing effective tactics.
If you need help managing your online reputation, feel free to reach out to Nhance Digital. We provide ORM services in London that can be tailored to cater to your specific business requirements and objectives. Our services are priced competitively and we will provide you with a plan of action after carrying out a thorough audit of your website.