Large or small, every business wants results. It would be frustrating to wait for your website to start generating sales. Luckily, there are a few things that you can do to optimise your website so that sales are generated quickly. At NHANCE Digital, we have more than 10 years’ experience in helping businesses increase their website sales. Here are a few tips that you can consider.
Design a simple homepage
Most homeowners assume that it is better to offer as many products as possible on their homepage so that visitors are provided with a range of options. But, this leads to cluttering your website. You need to create a simple website that provides visitors with all the important information. You can create internal links so that visitors can get more information regarding a specific product or services, if they want.
An overwhelming homepage drives visitors away. There is simply too much to digest, and therefore, visitors feel confused and they leave the page.
Create innovative ways to capture email addresses
Even today, email marketing is one of the most essential, results-driven and viable online marketing strategies. It is also one of the tactics that produce the most ROI across all the different marketing strategies. However, it will be impossible to do any email marketing if you do not have email addresses.
So, you need to come up with innovative methods to capture the email addresses of your visitors. You need to create an opportunity to bring them back to your website using email marketing campaigns. Some of the ways that you can convince visitors to leave behind their email addresses include subscribing to a newsletter, getting a free product trial or signing up for discounts.
Add images or videos to your key conversion pages
Videos and high-quality images can increase your conversions as the human brain process visual information 60,000 times faster than normal text. This means that if you provide your audience with a mix of pictures, text, videos and infographics, you will be able to entice them and keep them interested.
Build credibility with testimonials
Today’s generation of online shoppers relies heavily on testimonials and reviews. Also, you need to have social proof of your business so that your target audience can trust you. Case studies, images of your staff and reviews can help build credibility for your website. This will be helpful in convincing your visitors to select your products or services.
Craft quality and relevant content
Content is one of the best ways to increase traffic, as well as, conversions. You can create relevant, informative and interesting content. Give your visitors all the information that they need to start using your product or services. Make it easy for them to understand your brand and how you are here to help them.
If you are selling a broad range of products catering to a wide demographics, it would be good to create content for a specific market segment. This will help in drawing in customers from various market segments. Your content will also appear personalized.
If you need any help creating such high-quality content for your website, you can connect with NHANCE Digital and leverage the expertise of our team of content writers. We can craft content as per your audience, business goals and other specific requirements.
Think of incorporating upsell
In brick-and-mortar stores, you’ll find salespersons trying to upsell you a product. Most of the times, it works. You end up buying a host of products and you may not even need some of them. If people can upsell in a store, you can also do it online. You can draw in your customers by giving them enticing offers and discounts. Once you are successfully lured them, you can showcase your premium products that are priced higher.
So, these are a few tactics that you can use to enhance your website sales. If you are struggling with the same, you can reach out to NHANCE Digital. With our digital marketing agency services, you will get to leverage the experience and expertise of our entire team. We will provide you with personalised solutions to meet your unique business requirements and goals.