Managing a results-driven social media strategy is a challenge for businesses of all types and sizes. Discovering how, when and which features to use when it comes to creating posts takes time and effort. Also, no two posts can be similar as the social media platforms are different. For instance:
- Facebook is for keeping in touch
- Twitter is for sharing information
- Instagram is for sharing videos and photos
As one of the leading providers of social media marketing services, NHANCE Digital offers some tips and tricks on how to create the right posts for Instagram, Twitter and Facebook.
- Make the posts engaging with visuals – Images remain one of the most engaging posts on Facebook. You can also upload creatively made videos, along with a catchy caption.
- Keep the copy free of links – Long URLs do not make your copy appealing. There is no point in using precious update real estate for such horrendously lengthy URL. Users can easily click on the title or generated thumbnail for the URL to navigate to the webpage, blog post or any URL that you wish to link to.
- Increase the word count of the post – Posts with 80 words or more can garner a lot more engagement than posts with fewer words. However, we are not implying that all your posts should be 80+ words. But, you have to mix and match.
- Employ different punctuation – For your posts to stand out on Facebook, you can make use of different punctuation. Some of your posts can carry hashtags, others can come with an exclamation mark or question mark.
- The titles should be less than 100 characters – When posted on Facebook Business Page, titles that are more than 100 characters get automatically cut off. So, make sure to reduce the title character so that half of it does not get hidden from view.
Other tips would include experimenting with emoticons, publishing your posts on weekends or after work hours and reflecting recent happenings on your posts. You can also make your posts interesting by publishing trivia, quizzes and so on. This will make your posts more appealing to your Facebook followers.
- Always keep your tweets short – Ideally, 120 to 130 characters is good for Twitter posts. All your tweets must be succinct, giving as much information as needed.
- For retweets, include Twitter handles – If you are sharing an article or stat, remember to include the Twitter handle of influencers. This increases the chances of your tweet being retweeted. The goal is to have your tweet shared as many times as possible.
- Be judicious when it comes to hashtags – Do not fill your Twitter posts with just hashtags. One or two is more than enough to garner attention. Also, ensure not to force trending hashtags on posts where it is not required. Simply put, only include hashtags that are relevant to your post or industry.
- Use visual content – Visuals are also important for Twitter as it is for Facebook. Even though normal tweets are typically not shared with a photo, you can include images in some of your posts to make them more engaging. You can also include short videos.
Additionally, you can include links in the middle of your post so that it catches the attention of your audience.
- Include important information in the first 2 lines of the caption – Even though Instagram gives you 2,200 characters, the text gets truncated after 3 lines of text. To grab the attention of your audience, you should keep your opening line catchy.
- Micro-blogging – Micro-blogging is trending on Instagram and you can make use of this to share valuable content with your target audience. You can take your audience behind-the-scenes, offer tips and tricks and so on.
- Hashtags – These allow Instagrammers to find new content and also accounts to follow. So, use as many as 11 or more hashtags. But, make sure they are relevant.
- Encourage replies – Ask your followers to directly respond to your posts. This is one of the best ways to enhance engagement on your Instagram posts.
Besides, use good quality images for your posts. If you want to know more, contact NHANCE Digital. Our social media marketers will gladly help you out.