A well-designed online marketing strategy is necessary for every business owner who wants to make use of the opportunities provided by the Internet to grow their business. There are many ways to do digital marketing and this is why you need a clear strategy. Otherwise, you would be wasting time on trying out different activities, not knowing which one is right for your business. So, NHANCE Digital has outlined below the steps that you need to follow to create a winning marketing strategy. As a digital marketing agency in the UK, we recommend these steps.
- Set your goals
Do not jump into the world of digital marketing without goals. You need to have clear business goals and metrics that will help you to measure your online marketing efforts and how your business is growing. For instance:
- Your goal can be to receive a minimum of 2 quotes every week through your website
- Your goal might be to increase the number of warm leads on your email list to 1,000 by the end of the year
These are just examples. But, if you are unsure of what your business goal should be, call us and help us understand your business. Our team can help you set realistic goals based on your business needs.
- Know your target audience
The next step is to clearly define your target audience. These are people who you are trying to reach through your digital marketing efforts.
We have come across business owners who feel that by deciding a specific group of people, they are reducing their potential target market. But, this is not true. If you try to reach out to everyone, it is possible that you will end up appealing to no one.
You need to take time to define your target audience because they are your potential customers. Think about where they hand out, who they are, how they spend their time and so on. You can also define them by their age or gender based on what products or services you are offering.
- Get clear on where you are positioned in the marketplace
You need to know what the USP of your business is before you move on to the action steps of your digital marketing strategy. Think about what makes your business different or why should somebody choose you and not your competitors.
Once you have this figured out, it will help you in sending the right message to your target audience.
- Select specific activities and tactics
After steps 1 to 3, the important groundwork has already been done. Now, you have to get down to the plan of action and you should find it quite easy. Here, you have to select the specific tactics that will help you achieve the goals that you have set. You can begin with a quick audit of your present activities. Based on the audit report, keep the activities that are working and get rid of the rest.
However, since Google is always coming up with new changes, we prefer to carry out periodic audits. This helps us in keeping up with the changing times and helping our clients stay a step ahead.
- Decide how to measure your results
By now, you must be excited and eager to start implementing your newly planned digital marketing strategy. But, before jumping in, you have to define how to measure the results.
For instance, you can keep a weekly note of the number of leads that you are receiving through your website contact form or you can set up Google Analytics on your website to know where your website traffic is coming from. Get in touch with NHANCE Digital to know more ways of measuring results.
- Schedule a time to review and improve your online marketing strategy
Finally, it is time to fix a date when you would be reviewing the progress of your strategy. You should give the tactics enough time to show some results, but not too much time that you end up wasting time.
Now, that you are done with the hard steps, it is time to put your digital marketing plan to practice. If you still need help, NHANCE Digital is here for you. We are one of the top-notch digital marketing companies in London and have an in-house team to look after your specific needs.