Google is continually improving its algorithms, and therefore, it does not come as a surprise that the time of link baiting is gone. Today, if you want to keep your website afloat, you have to implement white hat link building strategies.
In this guide, NHANCE Digital, the SEO link building company in the UK, has outlined a few techniques that are still worth the effort in 2020. Take a look below.
Exploit ego baiting
The focus of ego baiting is on content creation that aims to appeal to an individual’s ego. This is a win-win strategy for both – you are boosting someone else’s public authority and earning a link in return. This is typically successful when the target is an industry authority or a celebrity.
This link building tactic will help expand your outreach, and raise the authority and traffic of your post. You can include influencers in your content in any one of the following ways:
- An interview
- A mention
- A round-up list
Repurpose your old content
If your website has existed for a long time, it might be time for you to review your content. You will surely have a lot of old content that is relevant, but simply sitting there with no traffic. You can refresh them with new information and give them a second chance to be with your target audience. Here are a few ways you can repurpose your old content.
- Find and include the latest facts. You can go through your content and find out if anything relevant has happened in recent years or months. You can include that information in your content and make it relevant to the present times.
- You can also add pictures or videos to make the content seem new and repurposed
- Insightful infographics is another great way to present your old content and make it look interesting to your audience
Write and publish a guest blog
If there is one link building tactic that never gets old, it is guest blogging. It continues to remain one of the most popular and preferred link building strategies. Guest blogs allow you to earn more backlinks, along with gaining new audiences and boosting website traffic. This is why we continue recommending guest blogging to our clients who come to us to strengthen their link building efforts. This strategy is known to always bring results. However, to get results, one has to make sure that the guest blogs are written properly and on relevant topics. Also, you have to choose the right guest blogging platform, which is relevant to your niche. We have writers who take care of the responsibility of creating guest blogs and our SEO professionals handle the keyword research and the rest.
Brand mention, but in a relevant context
When we say brand mention, a lot of our clients think that they can simply mention their brand name anywhere and everywhere. But, that is absolutely wrong. You have to find the relevant context where mentioning your brand name earns you traffic or authority. Some of the places where it would make sense to mention your brand name are when you are commenting on a blog, giving your opinion on a forum, writing an answer to a question in Quora or writing a review for another company. Your brand can also be mentioned during business directory submission.
The right place for mentioning your brand can make a world of difference. As for writing reviews for other businesses, it will not only make the audience notice your brand name, but it is likely that the business you have reviewed will also return the gesture. So, make sure that you choose a reputable and high-authority website.
So, these are some of the most important link building activities in 2020. You can consider implementing these tactics for your website. It is crucial that your website always receives high-quality backlinks. In case the links are of poor quality, Google will simply mark them as spam and you will not get the results that you were hoping.
Do you need help with link building for your website? NHANCE Digital is offering affordable and bespoke link building services in the UK that you can avail. Call us, today!