Search engine optimisation is more than backlinks and keywords. If you want to drive more traffic to your website, you need to create a robust SEO strategy. One way to do this is by enhancing your off-page SEO. As per Nhance Digital’s team of dynamic professionals, you can grow your business’ organic presence by improving your SEO. Since most people only focus on on-page SEO, the efforts do not reap the desired results. Take a look below at how you can augment your off-page SEO.
Search engines make use of backlinks to determine the trustworthiness and credibility of websites. They are important for your SEO efforts. If your website has a lot of backlinks, it will typically rank better than those websites that have fewer backlinks. There are three types of links that you can acquire – self-created links, manually-built links and natural links.
Self-created links refer to adding a link to a forum, an online directory or a blog by commenting. Manual-built links are those that you have created by asking your influencers or customers to link to your website. Natural links are those that are given to your website, such as bloggers linking to your website because they like the content.
When it comes to backlinks, it is crucial that you only get links from websites that have a good domain authority. For Google, quality links are more important. If you have too many inferior quality backlinks, Google will penalise your website.
Build your reputation
Just getting backlinks will not help your business. You need to create a good reputation for your business across various digital platforms. A good reputation will make people want to link to your website. If you are struggling with building a reputation, reach out to Nhance Digital. We are hailed as the best SEO company in Sheffield and our team will make sure that your business objectives are met.
Strong presence on social media
A strong presence on social media can improve your off-page SEO. You need to regularly post informative content to engage and connect with your audience. Social signals like, shares, likes, retweets and comments from your potential audience will contribute towards boosting your off-page SEO.
If you want more information on how to augment your SEO game, talk to Nhance Digital. Our team of professionals are eager to answer your questions and help you achieve great success.