If you are a small business owner, you are probably providing your products or services to a particular geographic market. You might even have a physical store. In that case, getting found quickly by potential customers looking for you is critical to the success of your business. This is what makes the implementation of local SEO strategies important.
As you must be aware, more than 80% of the consumers are highly dependent on the Internet when it comes to searching for local businesses. As a leading local SEO company in Liverpool, Nhance Digital has listed a few tactics that you can consider for your 2020 local SEO strategy.
Localised website content
To optimise your website for the local search results, you need to create localised content. Do not be inconsistent with the business name, address and number on your website to ensure that it will be in sync with the local citations that may require to claim and manage. Even though your website content must be optimised for the search engines, it has to be written for human users.
Optimise for GMB
If you want your website to be found in the local search, you need to optimise it for GMB or Google My Business. By using GMB, you can increase your local ranking. When any user will search for a local business, the search giant will display the results by making use of the information that it has in its database. The things to consider when optimising for GMB includes:
- Unique business description
- Selecting the right categories
- Making sure that the business information is correct and updated
- Adding pictures for your business
- Responding and managing reviews
Create a mobile-friendly website
Even though this is not exclusively a local SEO strategy, we highly recommend that you have a website that adapts seamlessly across various screen sizes. As most of the people looking for a local business is doing so on-the-go using mobile devices, you have to ensure that your website is mobile-friendly. Also, your website should load fast as it is good for user experience and enhances readability.
So, these are some of the local SEO strategies that you must consider for the upcoming year. If you are interested in a personalised local SEO plan for your business, you can connect with Nhance Digital. We will audit your website, understand your business needs and local audience.