2020 is proving to be a crucial year for SEO. With the constant changes in search engine algorithms and forever evolving consumer behaviour, it is vital to take charge of things before the changes become too overwhelming. This is why you must make the most of the new trends with the help of professional SEO marketing companies in Liverpool like Nhance Digital and craft an effective SEO strategy.
Content based on search intent
Today, it is no longer enough to simply throw a few keywords into an article or a blog post and expect it to show up in the SERPs. The main reason for this is that Google does not just show results on the basis of keywords, but the results also take into consideration the search intent of the users. This basically means that Google and other search engines are showing exactly what users are looking for.
Responsive design and mobile search
2020 is the era of mobile search, which means that your website must be optimised for mobile devices. At Nhance Digital, we are experienced in creating websites that are responsive. By having a responsive website, you can make sure that your website easily adapts to various screen sizes. Since more and more users are relying on mobile searches today, responsive website design is no longer an option, but a necessity.
Use a combination of long and short keyword phrases
Thanks to mobile searches, people are writing out long sentences in the search console of search engines. So, if you want to stand out from your competitors, it is crucial that you make use of short, as well as, long keyword phrases when creating content for your website. Thanks to our team of experienced keyword researchers, we can help you in finding the most relevant keywords for your website.
Previously, only businesses with physical stores used to invest in local SEO. But, this year, local SEO has become crucial to all businesses. The implementation of local SEO tactics helps in the establishment of brands in certain geographical areas. So, you can create awareness of your brand in the locality or region that your company is based out of. As you get more traffic and your brand loyalty increases, it will help you in your long-term digital marketing plans as well.
If you wish to know more SEO trends, connect with Nhance Digital.