Search engine marketing (SEM) or paid advertising is an important marketing channel to generate online traffic. It compliments content marketing and SEO, and gets brands at the top of all the major search engines. As a leading search engine marketing agency in the UK, Nhance Digital specialises in crafting and running paid advertising campaigns for small and large businesses. If you are still in a dilemma whether to invest in SEM, the following reasons compiled by our SEM team will help you in making the right decision.
# SEM is Focused on Conversion
Newsletter signups, new subscribers, contest entries, new customers and sales are some of the typical objectives of marketing campaigns. These are all different types of conversions that a marketer tries to achieve. SEM is a vital conversion driver for various types of marketing campaigns and this is mainly because paid ads are linked to conversion-focused sales pages or landing pages that move traffic quickly through the sales funnel.
# Generates Instant Results
SEO is typically regarded as a long game tactic that generates traffic over a really long period of time. SEM, on the other hand, has the potential to provide instant results. Typically, ads only take a few minutes to create and even though the ads have to go through a process of approval before they appear in the SERPs, your ad will be launched within one business day. Whilst our SEM team handles the ongoing optimisation and account maintenance part of running an SEM campaign, you can sit back and watch all the clicks roll in.
# Enhances Brand Awareness
SEM supports brand awareness as paid ads appear on top of organic search results. So, even if you do not get clicks, your brand name is still visible on top and there is a high chance that the searchers will read or might even recognise the brand name, product or URL when they see your ad.
# Targets Users Based on Search Intent
SEM gives you the opportunity to target users on the basis of their search intent. At Nhance Digital, we are constantly invested in market and user research that enables us to understand the way people search. We accordingly adjust the calls to action, ad copy and landing pages for our clients for better results.
Turn visitors into actual customers by availing Nhance Digital’s SEM services. Get in touch to know more.