On-page SEO: What is it and the factors that affect page ranking
Many of you might already be familiar with SEO or search engine optimisation. But, do you know what on-page SEO is? This is one of the most crucial factors to rank your domain higher on Google and other search engines. We, at NHANCE Digital, have outlined below the meaning of on-page SEO and the most vital factors that affects your webpage ranking.
What is the meaning of on-page SEO?
As an SEO company in Sheffield, Nhance Digital’s team is proficient in on-page SEO which refers to a method to optimise webpages so that they adhere to the guidelines of Google. This helps the websites in getting better rankings in the SERPs. Also, this results in drawing quality web traffic and enhance the rate of conversion.
On-page SEO techniques are typically executed together with off-page SEO and technical SEO for long-lasting results. Keep reading to know
some of the best on-page SEO techniques.
On-page SEO factors affecting webpage ranking
When it is about offering a memorable and seamless experience to users on your website, the following on-page factors are key.
Website speed: Everyone lives in an age of instant gratification and this applies to websites. Recent studies indicate that even a second’s delay in loading a website can result in a fall in conversion by approximately 7%. So, you need to check the performance of your website in the speed department and make sure that the webpages take less than 3 seconds to load. If the results show that your website is lacking in the speed department, there are a few things that can be implemented to speed up your website including robust CDN and image compression software, employing speedy hosting, minifying CSS or JavaScript and so on.
Mobile responsiveness: Today, most people use their smartphones or mobile devices to surf the Internet. This is why your website must be optimised for both the mobile and desktop experience, especially after Google rolled out mobile-first indexing in 2018. Whilst you need to make sure that both versions of your website have the same content, it is also important to emphasise other details like not having intrusive pop-ups, fonts that are difficult to read on mobile version and so on. You can hire Nhance Digital’s team to check if your website is mobile-friendly. We can even help you to design a mobile responsive website.
Crawlability If your webpage cannot be discovered, crawled and indexed by Google and other search engines, it will be of no use to your target audience. To make sure that there are no crawl errors, you need to go through the robots.txt file and check if any crucial pages have been blocked mistakenly from being crawled by search engine bots. Our team of SEO professionals can help prevent such problems by keeping tabs on the health of your website. Furthermore, we can deploy structured data mark-up to help webpage crawlers understand the content available on your website. In case you are receiving several backlinks to 404 pages, ensure that you do a 301 redirect to a relevant and related page so that you can hold the attention of the visitors.
Use of schema
Schema markup plays an important role in helping search engines comprehend what your website offers. For example, a SERP with reviews, images or rating is much more attractive than a normal search result. It enhances the clickability of the website. But, you must not make use of schema on every webpage. It should only be used for those webpages for which you wish to generate more traffic.
Titles and meta descriptions
The title tags tell the audience what the webpage content might be. These are typically placed in the “header section” of the webpage and features prominently on the SERPs. The title tags must always be optimised with relevant keywords so that crawlers can understand. Meta descriptions help to take this further by offering a summary of the webpage. This gives the audience a snapshot of the webpage content through the SERP itself.
Do you need help with on-page SEO? You can connect with Nhance Digital and leverage our SEO services in Sheffield. We offer personalised solutions at competitive prices.
