Local SEO: How to optimise for “near me” searches?
The quickest evolving local search engine optimisation keyword is near me searches in the search engine. Near me searches have increased exponentially over the last few years, and if you are not optimising your local SEO efforts for these searches, you are missing out. When your business or brand name shows up in near me searches, it provides customers all the details they need about your business.
If you need to show up in the near me searches, you can collaborate with a local SEO company in Glasgow like NHANCE Digital. We can help you by optimising your website in the following ways.
Creating or updating the GMB listing
Google Business listings appear first when you search for local keywords. Therefore, creating or updating the Google My Business (GMB) listing is crucial. The listing must have all the necessary details like company name, address, number, reviews and pictures.
The GMB listing even appears on the maps, and having a presence there can further push the online visibility of your business.
Also, you can get more and more reviews to further optimise the near me searches.
Ensure your website is mobile-friendly
Most of the near me searches are performed when people are out of their homes. Therefore, you need to make your website mobile-friendly. If your website isn’t responsive to mobile devices, it will not attract many visitors and even have a higher bounce rate.
Mobile-friendly websites perform better at search results and provide people with the information they are looking for. Even Google prefers mobile-friendly websites over desktop-only websites.
When you are making your website responsive to mobile devices, ensure not to use flash, focus on improving the website’s load time, use large enough buttons, and use large fonts. Also, keep the design simple.
Make sure your business details are consistent everywhere
You must ensure that all your websites list the same information about your brand or business. The details must be consistent. Also, your website must have a Contact page so visitors and potential customers can get in touch with you.
All the information on your website must be the same as the information in your GMB listing. If there are any changes, the information must be updated everywhere. If your business details are incorrect, it will create doubts in the minds of your customers.
Write relevant and original blogs to get local backlinks
Blog creation and maintenance are ideal ways to get local links. You can regularly share information and allow your users to stay updated through the blog. Furthermore, blogs are a great way to earn local links. Blogs can even persuade people to purchase your products when they are in the research phase of the customer journey.
Do you need help optimising your website for near me searches? If so, NHANCE Digital is here to offer affordable services. We are a local SEO company in Glasgow with years of experience and cater to your individual needs. Contact us, today!
