Guide to online reputation management best practices
The Internet offers all kinds of information. Whether you want to buy something, learn something or do something, you turn to Google and other search engines. Even offline activities like opening a magazine or watching an ad drives people to search engines. The information found online influences one’s perception of a brand. Therefore, it is crucial to invest in online reputation management to control the narrative online that will influence people’s actions. At NHANCE Digital, we provide professional online reputation management services at affordable prices to help brands create a positive perception of their audience.
Our team has listed the best practices that we typically follow in managing brands’ online reputations.
Taking inventory of vulnerabilities and digital assets
When mapping your search landscape, it is easy to focus on negative results solely. But it would be best if you looked at the strengths and weaknesses to diagnose the health of your brand’s reputation online accurately.
It would be best to find out about your detractors, allies, and most significant content gaps. You also need to ascertain the number of controllable assets you have. Our team can help you find out your weaknesses and take inventory of your digital assets to ensure nobody is falsely accusing you.
Building a fortress of controllable assets
To avoid harmful content from coming onto the first page of the SERPs, it is crucial to building an online breakwater. To fill the search results’ first page, brands need at least ten assets.
In the case of branded searches, search engines favour properties that brands control or own. Therefore, your digital fortress must include branded blogs, websites and social media profiles. Search results might also feature third-party content like online review websites, images, videos or news articles.
So, you need to hire an online reputation management company and let the professionals control your brand’s narrative on your behalf.
Consider expanding your online presence
Once you have secured primary digital assets, you need to think beyond the first page of the SERPs. It is vital to building a strategy to land interviews with pitch journalists, prominent publications, etc. You can even craft thought leadership articles to showcase your brand or offerings.
To create a positive impression of your brand everywhere on the Internet, the point is to create a positive impression of your brand. In addition, it will help instil trust in your target audience.
