Every second, nearly 40,000 search queries are typed into Google. These add up to over 3.5 billion searches a day or 1.2 trillion searches in a year. If you want your business to generate traffic online, you know that there is some fierce competition that needs to be dealt with.
Since there are billions of search conducted every single day, Nhance Digital’s team of digital marketing experts recommend that you strengthen your SEO game. This is crucial because SEO is the bridge that connects customers to your brand and help generate leads. Keep reading to know a few helpful SEO tips that will improve your organic rankings.
Work on getting more backlinks
Backlinks refer to links that point to your website from other third-party websites. You can think of it like an upvote. Backlinks are one of the top 3 ranking factors in the eyes of the search giant, Google. But, they are hard to get. By getting premium quality backlinks from high authority websites, you will instantly appear credible in the eyes of both Google and your target audience. However, always make sure to only fetch quality backlinks. Quantity will not help you much if the links are coming from spammy websites. Google might ban you for getting spam links.
Invest time and effort to keyword research
The Internet has far too many websites and it is far too large for Google to decide manually what page is about what, what queries should the pages rank for and where should it be positioned. This is where the algorithms come to play and do all of this automatically. But, if you want Google algorithms to consider your website as one that has authority and credibility, you need to work on keyword research. Once you have conducted keyword research and found the relevant phrases that you should include in your content, you need to optimise your website and all other content using the keywords. The keywords are going to help Google in filtering all the searches and helping users find what they are looking for. Also, keep in mind that when we say optimise your website, we do not just refer to the main body content. We also mean the incorporation of keywords within the site URL, headings, sub-headings and so on.
Optimise your pages as per search intent
As you must be aware, the world of SEO is constantly changing. Some of it is being of Google algorithm changes, but most of it is because of the changing behaviour of the consumers. So, when you are getting your website ready for the search engines, make sure to know what your target audience is trying to accomplish by Googling the keywords. Generally, we break down search intent into four categories:
- Commercial or buyer intent
- Commercial investigation or research
Identifying and also matching user intent should be one of your priorities when it comes to readying a web page for the search engines.
Ensure that your website loads faster
Website speed is more important than ever before, especially because users like to quickly enter a search when on-the-go. If you have a website that takes forever to load, you will notice a much higher bounce rate than your competitors. On average, a user expects a web page to load within 3 seconds. But, a higher bounce rate is not the only reason why you should work on improving your website speed. Google is constantly updating its algorithms to give users a good experience and if you have a slow website, it will be hampering with Google’s plans. So, Google will not rank your website in a high position as your website does not fall under the ‘good user experience’ category.
Work on improving the structure of your website
In the eyes of Google, websites have some amount of authority. This is because of the backlinks that they have acquired. But, only backlinks are not enough. You also need internal links so that visitors can easily navigate the inner pages. A poor website structure would mean that some of the important pages within your website are completely ignored. If you wish to improve your website structure and do not know where to start, you can reach out to Nhance Digital. Our team have the required experience to help you out.
In addition to these, you need to write original content, optimise the images found on your website and make your website design responsive so that it can be accessed on a desktop, smartphone or any screen size. If you have any questions or wish to discuss your specific requirements, call Nhance Digital. We are one of the trusted SEO companies in Sheffield and have the experience to help you achieve your business goals.