Effective Website Design Tips for Small Business Owners

A good website not only requires aesthetic design, but also exceptional content. It should be designed with an aim to provide great user experience. At the same time, the design should be simple enough for your users to get an idea of what you are offering after a single glance. As a web design services company in the UK, Nhance Digital is proficient in all aspects of designing a website and if you join hands with us, we can provide you with customised solutions.

For small business owners, we usually recommend the following website design elements. Take a look at the following tips.

# Focus on Visual Design

The use of high-resolution images when designing a website is crucial as they instantly catch users’ attention, convey the actual value of the content and simplify complicated concepts. Users are able to draw important information from the images and able to retain them for longer. When using images, you must ensure that they are of the highest quality and display the goal of the product. You should never make use of unnecessary or irrelevant images that offer no value to your customers.

# Responsive Design

Since Google has rolled out its mobile-first index, it has been penalising websites that are not mobile-friendly. This move came after mobile searches outsmarted desktop searches, and the search giant is giving more importance to websites that work seamlessly across different screen sizes and devices. This offers a much greater user experience to the consumers. We highly recommend that you make responsive design an important element of your website design.

# Simple Navigation

The navigation menu is one of the most crucial elements of a website and the only way for users to browse your website. So, you must ensure that your website can be navigated easily and without any hassle. It should be a priority. To that aim, you can use interesting, readable copy that can be easily understood by the users and keep the navigation bars uncluttered.

A professional website is the face of your brand or business. You cannot take the task of designing your business website lightly. Everything should be perfect from the point of view of your audience, as well as, the search engines. If you need some help, get in touch with Nhance Digital without any hesitation. We will gladly help you through the process.

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