5 Ways a Digital Marketing Agency in the UK Can Help Your E-commerce Business Grow

The E-commerce landscape is rapidly growing, and a report by Morgan Stanley believes that by 2026 the industry will be valued at up to USD 5.4 trillion. So if you were looking for a sign to start your e-commerce business, then this is it. However, to grow and expand your e-commerce business, you must focus on digital marketing strategies that drive results. It is where a proficient digital marketing agency takes centre stage.

Here are 5 ways a digital marketing agency in the UK can help your e-commerce business:

1. Assemble an email list to keep your existing and potential customers informed: Did you think email marketing is dead? Then think again. According to Statista, 61% of consumers prefer receiving emails from their beloved brands. Additionally, as reported by Optin Monster, 60% of consumers have purchased after receiving an email. A digital marketing agency will help you create an email list of consumers who are interested in your business and look toward you for a solution. Cutting down all the hard work, a digital marketing agency will help collect the email addresses through popups, surveys, or during download (ebooks, articles, whitepaper, etc.)
2. Build a robust SEO strategy: Did you really think an e-commerce business can fly high without SEO? Search engine optimization or SEO is crucial for ranking your website higher up the SERPs by optimising the website content along with its pictures and product descriptions. SEO companies in Manchester have mastered the art of SEO and web ranking and can be instrumental in growing your eCommerce business.
3. Create a remarketing strategy to reduce cart abandonment:  The ultimate goal of building an e-commerce business is to make sales and generate revenue (plus profit). It does not help your objective if your customers add products to their cart or simply browse through the products and leave without making a purchase. Digital marketing agencies create remarketing and retargeting strategies that convince an estranged visitor to become an actual customer.
4. Connect through chatbots: Customers today want quick grievance resolution. However, answering each customer individually is not a simple task for a man. However, a digital marketing agency will help you automate the responses using a chatbot that can engage with the customers on the spot and help in query resolution. Therefore, your customers do not have to wait in the phone line for hours to speak to a customer care executive.
5. Develop a referral program:  Everyone loves a good discount, and a digital marketing agency in the UK can use this to your advantage. They can create a referral program for your existing customer who can refer your e-commerce business to their friends and family. Using a code, your existing and new customers can enjoy discounts on purchases.

Final words:

Navigating through the ever-changing world of digital marketing is not a DIY project. Therefore, if you want to scale your business, a full-suite digital marketing agency or specialised SEO agencies in Manchester can help you attain your goals.