Are you a local business who want to get noticed in search engines and get more customers? You need to invest in local SEO and being experts in that field, Nhance Digital’s team of dynamic SEO professionals can help. We have over 10 years’ experience in crafting bespoke local SEO campaigns for our clients in the UK and across North America and Europe.
If you are a newbie, the following tips from our experienced professionals might help you get started on your local SEO plan.
# Google My Business optimisation
Google My Business or GMB is one of the most important elements of local search optimization. By claiming your free listing on GMB, you will be able to enhance your search visibility. You have to remember that Google local listings operate on distance, relevance and prominence. To claim your listing, you have to begin by optimising every segment of your local listing; verifying your phone number, address and email; updating your NAP; including your website URL to monitor real-time traffic and so on. You can contact our team to help you through the GMB optimisation steps.
# Embed Google Maps on your website
By embedding Google Maps on your website, you will be getting a lot of mileage on local optimisation. Your visitors will be able to get instant access to your business address and even get directions easily. In case you have several business locations, you can set up an embedded map on each landing page for the best use.
# Meta description and title optimisation
The meta descriptions and title tags are the HTML elements that describe the content found on your website in the SERPs. You can consider it a preview of your website content. As Google has increased the width of the search results page to 600px, you have a lot more space to write longer meta descriptions and title. So, make sure to take advantage of this and use it properly to enhance the exposure of your business.
The above-mentioned are only a few of the local SEO tips that will help you to get ahead of your competition. If you want an in-depth understanding and personalised plan for your business website, do not hesitate to get in touch with Nhance Digital. Our team will walk you through the entire process and make sure that you get the desired results.