What are trends influencing local SEO’s future in 2022?
Search engine optimisation is a dynamic field and one that is changing drastically. Previously, local businesses could get away without keeping up with the latest trends in local search engine optimisation, but today businesses of all sizes are online. Your customers are expecting to find you in the search results, and if you are not taking advantage of it, you are missing out.
Want to know how you can beat your competition? Here are a few local SEO trends that you must be aware of. If you need any help meeting your business goals, avail NHANCE Digital’s local SEO services in Liverpool.
GMB or Google My Business
In recent years, GMB has become more important than ever. Google focuses on search intent nowadays, and results are no longer shown on the SERPs purely based on keywords. The results are shown based on what the users want.
For instance, when someone uses Google to search for the best real estate agent, Google already knows the user is not looking for the best agent in the world. The search giant uses location-based information to show the best results in the user’s area. This is where GMB results pop up.
So, you need to create a GMB account and set it up. Ensure to complete your profile with all the relevant information, including phone number, business hours, address and so on. If there are any changes in the future, make sure to update the listing as soon as possible.
Additionally, you can keep your listing relevant by frequently updating it with a fresh post. If you need help creating a GMB account, talk to us.
User experience is paramount
User experience is expected to be everything in local SEO 2022 because Google announced it would start factoring UX signals into its ranking algorithms.
What do UX signals mean, you ask? It refers to how easy it is for visitors to navigate your website and find what they are looking for, how fast your website loads, how well can they browse your website on both desktop and mobile, and so on.
If you wish to accentuate the user experience of your website, NHANCE Digital is here to offer guidance. Our team will start by conducting a thorough website audit to find the loopholes. Once we know the weaknesses, we will craft a strategy to solve them.
Zero click search results
Zero click search results have been around since 2019, and now you cannot ignore this trend anymore. Zero click results are extremely convenient because users get the information they are looking for from the search results page. They do not need to click through to the business website.
You can also become eligible for the zero click results if you craft rich content and break them into listicles or Q&As. Also, make sure to use the right keywords that users are using and keep all the information on your GMB fresh and updated.
Optimise your website for mobile
It’s been a few years since mobile searches surpassed desktop searches, and today, you cannot win the heart’s of your customers if your website only works on the desktop. You need to create a website with a responsive design that will easily adapt according to the size of the screen. It will allow users to start their product search on their desktop and carry the same search on their mobile devices.
There’s also Google’s mobile-first index that means websites will be reviewed by the search giant on their mobile design first. It means your website must have a simple and easily understandable design, the web pages must load quickly, and there are clear CTAs.
Conclusion
The outbreak of the COVId-19 pandemic has transformed the way people shop, and it means 2022 will be the year when the online presence of a business will matter more than before. Google is also rewarding user experience and a customer-first approach when it comes to ranking websites.
If you are on the lookout for providers of local SEO services in Liverpool, talk to us and let our team help you. Our services are priced affordably, and the packages can be tailored to suit your requirements.
