5 Food Product Website Design Tips from a Web Design Company In London
The packaged food industry is on the rise as many customers search for diverse options outside their local grocery stores. While some want organic and vegan choices, some are looking for pre-portioned and semi-cooked food.
Therefore from organic honey to marinated chicken tikka, you can sell any food product. However, to make your food venture a success, you will need an attractive website, and it is where a web design company in London comes in place.
How To Design A Food Product Website?
Your website is one of the first resources that provide complete information about the brand to your customers. Additionally, it also acts as a point of sale during online orders. Therefore it is imperative to design a website that can hold a customer’s attention, reduce bounce rates, and lead to purchases. Here are 5 points you must keep in mind when designing a food product website.
Select a vibrant colour scheme: Believe it or not, there are colours that can rev up or kill your appetite. Colours like grey, brown or blue can instantly kill one’s desire to eat, whereas red, green, and yellow can lead to cravings. Choose a vibrant and bold colour theme rather than pale or neutral palettes.
Keep it simple: Before purchasing any edible item, your customers would want to know every minor detail, right from procurement to packaging. Make sure the website content is legible and easy to digest. Experts at SEO companies in Liverpool can use this content to your advantage and improve on-page SEO. Furthermore, any element or colour should not make the text hard to read.
Add a feedback section: People are likely to leave reviews for any food item they purchase. Make a dedicated section where your customers can give you feedback. It should not be hard to navigate. A feedback button makes the customers feel valued.
Create a responsive site: Your customers want to order on the go and share their favourite products instantly. Therefore, it is essential to optimise the website and make it responsive and mobile-friendly. The website and its elements, like pictures, texts, and videos, must adjust themselves according to the screen size and resolution. NHANCE Digital, a promising web design company in London, takes care of these factors.
Add a call to action button: Add simple CTA buttons that do not involve multiple steps. You can also integrate social media handles within the website and insert CTAs like ‘follow us on Instagram’ or ‘like our page on Facebook’. It will keep the website visitor engaged.
In the end:
While you design a mind-blowing website, be sure to implement a robust SEO strategy to increase its visibility. Web designing and SEO can go hand-in-hand. At this stage, having a set of primary and secondary keywords can help.
We, being one of the top SEO companies in Liverpool, use a mix of on-page and off-page SEO techniques to rank every website at the top of Google SERPs. We can help you find and target the right customers through local SEO tactics.
