SEO (search engine optimisation) is an integral part of digital marketing. In fact, without a well-designed SEO campaign, your website will not be visible online and you will not get visitors. Working for more than 10 years in the field of SEO, Nhance Digital has gathered immense knowledge and expertise to help you stay in the good books of Google, the search giant. Our team of professionals have compiled a few things for you to consider. Take a look.
- Speed: Google loves it when things get done quickly. When it comes to ranking websites, the search giant considers website speed as a ranking factor. So, you need to make sure that your website does not take a lot of time to load. If your website pages take forever to load, you will lose visitors and the hope of improving your ranking.
- URL: URL or uniform resource locator is the name of your web page address. For better SEO results, you must include words in the URL related to the content on your web page. This will help you in receiving a much better position in the rankings. You can also include keywords, but have to make sure that they are relevant.
- Content: You cannot just upload any content and expect Google to rank you. You have to ensure that the content is related to what your website is offering. It should also be informative, engaging and free of any kind of errors. Also, keyword stuffing should be avoided. You need to include relevant keywords and phrases in your content, along with LSI keywords that will make Google clearly understand what you are trying to say. Google’s bots should be able to easily crawl and index the content found on your website. Additionally, visitors should find it interesting to linger on for a little while longer.
The above-mentioned factors simply scratch the surface with what Google likes when it comes to ranking a website. As a search engine marketing agency in the UK with clients spread across Europe and North America, Nhance Digital can give you an in-depth idea of what you should do and avoid. Moreover, we can perform a thorough audit and give you a report of all the things that need to be updated or changed in your website design and SEO campaigns for better results. Contact us, today!