Mobile devices are not limited to calls and text messages these days. There has been noted a steady increase in the internet surfers from mobile device. With technology linking sites to maps, users find it easy and convenient to search their needs while on the go. This makes it easy for business’s to cater at different levels and expand their business.
But the growth in the use of smartphones and tablets means it’s essential to adapt your web pages to meet the needs of these users. In particular, you need to make sure your site is optimized for search on these platforms, so you reach an audience that is typically mobile, business oriented and affluent. Hence become inevitable.
Search engine optimization for mobile phones and handheld gadgets is not very different from regular SEO. The most important aspect or priority of mobile SEO services is ensuring that mobile web browsers can view your website correctly on their wireless device with complete details. Making the content short and relevant with short titles is the biggest challenge for the mobile SEO.
Mainly mobile SEO services include:
- Mobile optimization audits
- Local SEO
- Accessibility and usability consulting
- Multilingual mobile site optimization
- Mobile website design
Search engine optimization for mobile phones, smartphones and handheld devices requires an in-depth understanding of how user behavior differs from PC browsing. It is also vital to keep up-to-date with the latest technologies and gadgets and with changes in user behavior as well as search engine policies.
The main features of mobile seo services are:
- Optimize for keywords and short phrases.
- Make sure there are keywords in title tag and in the content itself.
- Usage of keyword rich anchor text for internal links.
- Using separate CSS files for mobile and on screen rendering.
- Using percentages for sizes instead of pixels as it will help ensure image size scales down.
- Hide items or re-arrange an item to ensure that content isn’t pushed too far down the mobile page.
- Submission of mobile sites to mobile search engines.
Mobile seo services ‘should ensure a good ROI to the website. The actual success rate of good mobile seo services are measured by the results seen on the SERP’s.
A combination of careful assessment, strategic planning, proper implementation and constant monitoring is the key to achieve good SEO solutions.