Must-know social media marketing trends in 2022 & beyond

For social media platforms, 2021 proved to be a busy year and 2022 promises to be even busier. With COVID impacting businesses and lives, it would be best to utilise the social media platforms to stay engaged with your target audience. As a social media marketing agency in London, NHANCE Digital is here to offer all the help you need to grow your social presence and propel your business.

Want to know how social media is shaping up in 2022? Here’s a sneak peek into the predicted strategies.

Demands for social media accountability is set to increase

The usage of social media platforms have doubled over the last couple of years and that has put these platforms under the limelight. Many people have argued about the negative influences of Instagram and Facebook, which has led to the increase in public calls regarding social media accountability.

For marketers, it means that whatever content they post on the social media platforms, it will be scrutinised. It is important to ensure not to hurt the sentiments of the audience when uploading and posting any image or video content on the platforms. There is an increasing need to be sensitive regarding what is showcased on these platforms.

Social media will put more focus on ad revenue

Even though the myriad ads shown alongside your social media feeds are beginning to show its age, the revenue created has reached new heights. According to research, Twitter reached approximately $2 billion in ad revenue in 2021 even though the growth was flat. Furthermore, Instagram made about 50% of Facebook’s $50 billion in ad revenues.

Markets should not even think about putting pause on new ads features. It is likely that digital ads will positively impact the customer journey. But, there will be increasing pressure to show ROI.

Forward-looking content marketing is fueled by TikTok’s popularity

Most businesses view TikTok as a platform for dancing and kids. But, this view is short-sighted. All social media platforms have recently added short-form video, including Instagram Reels, Facebook Reels, Pinterest Idea Pins, YouTube Shorts, etc. Even LinkedIn is rumoured to join the bandwagon.

All this spark and encouragement toward short-form video is led by TikTok. So, if you want to use videos in your marketing plan, you must learn to use TikTok. The platform will help market your business and give you a headstart.

Social commerce will continue to grow, along with customer service

COVID-19 has transformed the way people purchase products or services. From scheduling a doctor’s appointment to picking up groceries, everything is seamlessly done online. The increase in online shopping has given way to social commerce, which is not showing any signs of slowing down. For example, Facebook marketplace. Sellers don’t need to create a website or sell their products on an eCommerce website, but they can sell through social media platforms, such as Instagram and Facebook.

As consumers are getting accustomed to the convenience of online shopping, they are expecting fast responses to their queries and more attentive customer service executives. Social media marketers need to refine customer service to attain the maximum benefit of these new social media commerce features.

The increasing popularity of creative influencers

Thanks to the introduction of creative tools, it has led to the invention of a new kind of influencer known as the Creators. They differ from traditional influencers because they utilise the available tools to create original content. They have become quite valuable during the pandemic and their popularity is on the rise. Creators have amassed a sizeable follower count as there were limited gathering options during the pandemic.

This means that marketers now have the option of using two kinds of influencers for spreading brand awareness and leveraging engagement. Since creators make their content from scratch, they can beautifully demonstrate the uses and benefits of your products or services. They even create micro-influencer opportunities.

Summing up

Since the pandemic, the social media platforms have garnered a lot of attention and appreciation. If you want to take your business to the next level, it would be foolish not to use social media platforms. Connect with NHANCE Digital, the social media marketing agency in London, to discuss your specific requirements.