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Can You Use AI For Link-Building Services In The Uk?
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April 13, 2023

Can You Use AI For Link-Building Services In The Uk?

Link building is a challenging yet effective SEO strategy to boost your blog’s off-page SEO. It focuses on establishing your presence on external sites, and Google starts seeing you as a credible source. Did you know AI can help you improve off-page search engine optimization and help get better results? That’s right! Wondering how? Hear all about it from an SEO company in Liverpool.

Ways to use AI in Link-building:

AI has become rife in every aspect of business, and with its advancement, it is only natural that it will also find its use in SEO and link-building. Here is how AI comes into play in link-building.

  1. One of the first things about link building is identifying the eligible websites that are shortlisting them. You must look at a few parameters like posting frequency, user experience and design, and the last posting date. Once you find the sites that are a perfect fit, you can turn on Google Alerts to get notified when these types of searches have new results.
  2. Text-processing analytics is another way of narrowing the search to your niche-related influencers and their blogs. Watson Analytics is a leading AI tool that searches industry-specific terms in the context of natural language, meaning how people talk online.
  3. Lastly, before you go ahead with link-building with your desired site, it is time to analyze its impact. Here is where AI plays a crucial role. AI can process data from multiple sources to identify likely variables that correlate with ranking in Google.

Pros of AI in link-building:

  1. You can leverage predictive analytics to identify which sites will perform better than the others. Therefore AI helps you make an informed choice during link-building. Now SEO experts can focus on promising opportunities.
  2. Since link-building is tedious, AI can handle large volumes of link-building activities simultaneously. Hence SEO experts can manage several campaigns at once.
  3. AI saves a significant amount of time and effort when it comes to link-building. They have faster-analyzing capabilities than humans.

Cons of AI in link building:

Despite being a useful tool, AI has its drawbacks, and before using it for link-building services in the UK, you must know them.

  1. Believe it or not, AI can be flawed. The algorithms can make mistakes. Quality control can be a big issue if the AI tool assumes a spammy website to be valid.
  2. It lacks creativity and contextual understanding. AI tools only work on data that you feed it.

Final words:

Is AI the ultimate key to your SEO treasure trove? No. Human expertise and creativity can never be replaced with technology despite its advancement. Therefore, if you are looking for expert link-building services in the UK, your search ends with NHANCE Digital. We are a leading SEO company in Liverpool, providing a wide range of on-page and off-page SEO services leveraging the best industry practices and latest technologies to put your brand where you want it to be – at the top of SERPs.